Westjet Case Study Analysis

➢ Low Price: WestJet Airline is the high value company among the competitors, who offers great deals. One of the main strength of WestJet Airlines is lowest airfare - it gives a competitive advantage and it helps make feel of value for money among the passengers.

➢ Strong Brand Image: WestJet Airline has strong brand image in Canada as offering a safe, customer focused and enjoyable air travel. For example WestJet Christmas Miracle 2015 , WestJet Airline surprises flyers with their gifts wishes ( many of the passengers burst into tears ), earning worldwide praise, it also inspired some Facebook and Twitter users to declare they want to work for the company, the video has well exceeded currently more than 44 million viewers (Redrup, 2013).

Economic research shows that non-unionized workers having less wages than unionized workers, no doubt it helps WestJet to maintain their name as a low cost carrier and also it helps lowering staff costs. Another blessing is that there are no calls for strike by employees.

➢ Customers are guests (king): In WestJet they call their customers like guest, it is true that in service industry customers are like kings for eg: - in the hotel industry they treat customers like kings, there is no doubt on calling passengers as guests which makes their service more better and also it makes the feel of an extra comfort and safety among the passengers.

➢ New and Fuel efficient flights: WestJet Airlines is operating Next-Generation Boeing 737 and Bombardier Q400. It is one of the best fuel-efficient aircraft currently available. “Since the very beginning, the Boeing 737 helped play a role in WestJet’s growth and success” said Brad McMullen, Vice-President of North America

To satisfy and maintain the higher class passengers it is necessary to have good standard first class or business class. In case of WestJet they give an option called “plus”, instead of first class which is also limited, it gives some extra leg space and limited comfort. Passenger’s Comfort in “plus” option seating is not worth the price which they tag on it, seats are small compared with Air Canada, Plus option promise that seats are upgraded. But it is not worth as what company says. In a way it is a loss for company as there are people who are willing to pay high value for comfort but WestJet doesn’t offer such comfort