1.2 STATEMENT OF THE PROBLEM For the last few years, the demand of water purifiers is increasing. Simultaneously the Indian water purifier market is set for tough competition with leading consumer durable firms, including Godrej, Panasonic and LG gearing up to take on incumbents such as Hindustan Unilever (HUL), Kent RO, Tata Chemicals and Eureka Forbes. In this competitive environment the water purifier marketing company, Linestar Appliances Pvt. Ltd face more challenges from market. For get more support from the market it is necessary to study the factors influence the purchasing decision of water purifier. The identified problem with reference to the organization, Linestar Appliances Pvt. Ltd is that lack of knowledge regarding the factors …show more content…
Customers are in a tough spot. Individuals have exposed to different window of information and varieties of products; many great deal of choices and options available in the market place impulse their purchase decision. It is essential for every brand to continuously scan the environment and monitor if any determinant of consumer purchase is changing or not. This study is to know what all factors comes to consumer’s mind when they purchase a water purifier.
1.3 OBJECTIVES OF THE STUDY
1. To study the factors influencing the purchasing decision of water purifiers with special reference to Kerala State
2. To find out the awareness regarding water-related diseases and water purifier among the people
3. To study the customer awareness of quality of municipal water in comparison with water from purifiers
4. To identify the opportunities for the water purifier industry
1.4 SCOPE OF THE STUDY The project aims to get out of the classroom and into the real world of companies, competitors, markets, managers and customers. For me, it opens the way for walking into experiences. The ultimate goal of this research is enormous with its true sense. Physically and practically, it shows the potential for the company and
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In it, the researcher studies the various steps that are generally adopted in studying research problem along with the logic behind them. It is necessary for the researcher to design the methodology for his/her problem as the same may differ from problem to problem. Thus, when a researcher talks of research methodology; he not only talks the of research methods but also considers the logic behind the methods he uses in the context of his research study and explains why he is using a particular method or technique and why he is not using others so that research results are capable of being evaluated either by the researcher himself or by
These data affect the consumer decision-making process through alternative evaluation, the consumer compares the different choices to best meet their individuals need. The consumer decides the criteria for judging the alternative products or services by evaluative criteria. Consumers use tangible and intangible criteria, and when evaluating alternatives, determine qualities that are important and evaluate the alternatives.
The consumer decision process consists of these six steps. First, problem recognition: Awareness of an unmet need. Second, information search: Search for alternatives that will meet your needs. Third, alternative evaluation: Evaluate the alternatives. Forth, purchase decision: Decide on the best alternative for you based on your criteria. Fifth, post-purchase behavior: Determine if you are satisfied with your choice. Sixth, disposal of product: Determine if you will keep it, upgrade it, or get rid of
Based on the preceding ontological and epistemological assumptions a researcher then makes methodological assumptions. Having decided on exactly what is to be studied the researcher then decides how the research can best be managed thus formulating a plan of action. Considerations include whether the research used should be primary or secondary. Whether one will test an existing hypothesis or whether one will construct a theory after having collated evidence. Finally one can draw conclusions as to which strategy to implement with the ultimate goal of producing the type of knowledge that is required. This then results in the type of method or methods of research to be used.
In order to meet the marketing plan’s objectives, iLoveMyWater needs to monitor and report about its performance metrics such as amount of revenue, marketing expenses, customer satisfactions, customer retention rate, and new-product development. These metrics need to be monitored not only annually but also monthly, especially revenues and expenses. The company should execute a top-to-bottom quality management approach in order to have high costumer satisfaction and also have high costumer retention rate. Lastly, iLoveMyWater contently has to control and improve the quality of their
The key stakeholders are Peter Vyas, the manager of filtration unit and Cynthia Jackson who is the vice president of water management division. Vyas was convinced that the survival of the unit depended upon innovative growth and thus he appointed a technology evaluation team with the responsibility of using technology to solve the problem of obtaining clean water in remote regions, by developing a small-scale oxidation system that enabled waste-water disinfection in small batches. His utmost concern is the technological aspect of developing the product. On the other hand, Cynthia’s perspective was shaped by the marketing angle of the product. She recommended the development of future proposals using a rigorous three phase process which links the markets analysis and technological development to busines...
Three Medical Doctors wrote the book, The Water We Drink: Water Quality and Its Effects on Health. Their names are Joshua I. Barzilay, M.D., Winkler G. Weinberg, M.D., and J. William Eley, M.D. In order to put the issue of drinking water quality and its effects on health into perspective, the book is divided into three parts. It first reviews the history of water, disease, and sanitation. The next section deals with health issues. At the conclusion of the book are chapters regarding bottled water and methods of purification. The intent of the book is to educate consumers.
This is because only a small part of the population, particularly in developing countries, have access to water of acceptable quality. It is estimated that in some countries only 20% of the rural population has water of satisfactory quality. Based on these statistics, it is clear the urgent need for awareness about caring for water use. Almost without realizing it, we are seriously jeopardizing this essential resource, not for us but for our children's children and their generations, aware that in other parts o...
In short, the industry extremely focused on preventing and testing the presence of bacteria. Therefore, bottled water often represented “somewhat of a novelty or prestige product” in the United States, and it gave a perception to their consumers that they need to purchase bottled water in order to stay young and healthy. Because the bottled water industry seemed very attractive and profitable, as mentioned above, there were many competitors, too. Total nine bottled water producers were mentioned in the case study, but four key major rivals were Coca-Cola, PepsiCo, Nestle, and Groupe Danone. However, there was no one buyer that accounts for a significant fraction of overall market demand. Distribution varied depending on the producer, but most distribution channels included food stores, supercenters, supermarkets, discount stores, and wholesale clubs. Because bottled water had an easy availability, consumers in the United States were able to find it anywhere the food was also
The market for Frigidaire's front-loading washing machine should be divided into single segments which can then identify groups of consumers who share commonalities that have the potential to drive demand for the new product. Each segment of the market will have similar needs in quality and performance; they have a semi-uniform response to the marketing mix. The target of Frigidaire's marketing campaign will rely on the hierarchy of each segment's priorities. Typically, a market is segmented to include demographics combined with other behavioral attributes as previously demonstrated in the VALS survey. The information obtained in data collection from these market segments is crucial because the behaviors behinds these groups combined with the presentation of the product are the driving forced behind sales. One technique frequently used is a perceptual map that discerns which features are important to consumers, often called determinant attributes (Business).
Background: Waste water treatment plants are essential to communities of all sizes and must work efficiently. Waste water treatment plant primary priority and responsibility is the treatment of incoming sewage water by the removal of biological and chemical wastes so it can be treated and recycled for future use. There are many government agencies and standards set forth to govern and observe the successful treatment of sewage, such as the Department of Environmental Quality, the National Pollutant Discharge Elimination System and the Clean Water Act of 1972. Compliance and constant monitoring of the treatment plant’s operations are important as they protect the surrounding community. A spill or backflow of sewage due to a complete system malfunction could potentially be detrimental to the environment and local community.
Consumer Decision Making Process A key factor in successfully marketing new/existing products or implementing a product Extension is a thorough understanding of the motivation, learning, memory, and decision Processes that influence consumers purchasing behavior. Consumer purchasing behavior theories have found their way into managerial decision making to help companies more effectively develop and launch new products, segment the market, determine market entrance and in brand management. Therefore, a better understanding of how consumers decide what to purchase is critical to the success of a product. There are numerous theories and models describing the consumer purchasing decision process.
Research is systematic way to find out facts and knowledge as Kothari (2006) has analyzed that research is the pursuit of truth with the help of study, observation, comparison and experiment; the search for knowledge through objective and systematic method of finding solutions to a problem. However there are two types of researches one is by Purpose and other is by method. The type by purpose falls into three categorize such as Basic, Applied and Action Research.
Environment and the people giving service at that have an effect on customer to make a decision on buying the product.
Research which is also known as the search for knowledge is an art of scientific search for specific information. According to Clifford Woody, the research includes defining and redefining problems, formulating hypothesis and suggested solutions, collecting, organising and evaluating data, making deductions and reaching conclusion and further testing whether the conclusion will fit into formulating hypothesis. Research Methodology is a scientific and systematic way of finding solution to a problem. In this research, researcher has studied various steps for research like problem along with the logic behind them. For this study, researcher must know various research techniques like mean, mode,
The Importance and Appropriateness of Utilizing Different Methodologies for Research. Introduction The process of research entails the logical as well as systematic search for useful data and information with regard to a specific topic (Jha, 2008). It is also comprised of the investigation of the best, most cost effective and appropriate solutions to both social and scientific issues, following an objective and logical analysis. Jha (2008) defines research as the search for knowledge and the discovery of the truth.