Wally Amos Cookies Essay

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Wally Amos: Famous Cookies Wally Amos was a remarkable black man. He invented the Amos cookies that are very delicious. Being a black entrepreneur isn't easy but he made it. Doing this he had many challenges which including being a black entrepreneur, being able to be creative with an idea, and being successful. Being a black entrepreneur isn't easy but Wally achieved that. He wasn't always the smartest or the richest but always loved to bake. The recipe had come from his family member and he perfected it. He first sold cookies in a small venue, only owning a small business. Eventually he went on to own a great business. Wally Amos is a very remarkable man. He created his original cookies, which was passed on to him by his deceased aunt. Many African Americans during this time didn’t own business, let alone a famous cookie business. Amos already had a strategy because during his work as a talent agent and …show more content…

The Famous Amos cookies sold $300,000 the first year in the business. The very next year he sold $1,000,000 in sales the following year afterward. By 1982 the cookies had earned at least 12 million dollars. The cookies were such a success they were eventually sold in supermarkets across the United States. They eventually went into places like TGI Fridays, Baskin-Robins, and Starbucks. Eventually all good business must come to an end because in 1985, Wally Amos sold the company to the Shansby Group. Though it wasn’t his company still, Wally still was a spokesperson for the company for a year before quitting because of frustration. The company was eventually sold to many companies including President Baker and Keebler. Even though his business didn’t fall through he still didn’t quit. Eventually Amos created another company called Chip and Cookie. The new cookies are slightly different from the Kellogg version or variation and is only ran by Wally

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