Volvo's Big Data Challenge

720 Words2 Pages

Volvo began the challenge of big data in 2006 when they formed a partnership with the Teradata Corporation and began to build their first data warehouse and change their process and IT infrastructure to create and more responsive, scalable and accurate information system. They entered into cloud technology to continue a marketing campaign involving the Twilight movie series and their customers. The films’ use of Volvo cars led to a tremendous increase in internet traffic causing slowdowns and failures on their networks. To avoid future breakdowns and initiate a contest involving a video game, Volvo turned to the cloud. “In an effort to address its needs for a cost-effective infrastructure that provided the ability to quickly scale up to handle a high volume of traffic and that would also serve a global audience with high performance, Volvo chose to implement a cloud-based solution.” 1 More recently, Volvo partnered with Ericsson to create a cloud based service beneficial for the consumer, the company and other community partners. “Drivers and passengers will be able to access applications for information, navigation, and entertainment from a screen in the car. At the same time, Volvo Cars will be able to open parts of the platform to other players in the eco-system of the automotive industry.” 2 In both cases Volvo recognized the incredible flexibility and affordability utilizing the cloud to engage and serve their customer base in unique ways that were not possible with their previous IT infrastructure. Volvo’s mission is to become the customer service leader in the automotive industry. The aforementioned examples demonstrate Volvo’s commitment to the advancements and advantages offered in a constantly evolving technology world.... ... middle of paper ... ...iled data on all its cars, they can scope problems more accurately, because they don’t need to integrate that data manually they can act on it faster. And because all the functional teams within Volvo are working with the same data, they can act as one.” 7 Works Cited Microsoft Case Study: Microsoft Azure - Volvo Cars. (n.d.). Microsoft Case Study: Microsoft Azure - Volvo Cars. Retrieved April 27, 2014, from http://www.microsoft.com/casestudies/Windows-Azure/Volvo-Cars/Global-Car-Manufacturer-Selects-Microsoft-Cloud-Services-to-Launch-Worldwide-Game/4000008490 Teradata case study: A car company powered by data. (n.d.). The Big Data Insight Group. Retrieved April 25, 2014, from http://www.thebigdatainsightgroup.com/site/article/teradata-case-study-car-company-powered-data Ericsson. (n.d.). .com. Retrieved April 27, 2014, from http://www.ericsson.com/news/1665573

More about Volvo's Big Data Challenge

Open Document