Visual Rhetoric In Today's Digital World

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Visual rhetoric can be very powerful in today’s digital world. It is seen in advertisement persuading people to buy goods and services. It is seen urging the public to right wrongs in society. It is even seen bringing to light issues society may not be aware of. Crisis Relief Singapore is an organization located in Singapore to help soften the blow of war and natural disasters. In their advertisement, they urge people that, “Liking isn’t helping”, with a woman who is holding her seemingly dying child. Around her, a large group of people are holding up their thumbs in a “like” position. Using powerful imagery, rhetoric, and lighting and coloring, the advertisement provides a powerful message that is easily seen by the intended audience.
Social media dictates everyday life, and people often see pictures of children who were born with birth defects, children struggling with starvation, and pictures of …show more content…

Many people do not realize that more is needed to be done to help others in under-developed countries. In order to stimulate the income of donations and volunteers, instead of urging people to “like” and “Share”, people need to be encouraged to volunteer and donate, even just a dollar could help. People respond well to competition and the thought of getting something in return, and perhaps this will further encourage people to volunteer and give to these charity organizations. Offering free t-shirts, tickets to concerts and cruises, and other incentives could help bump up the donations and volunteer efforts. The use of rhetoric and powering lighting, imagery, and the lack of colors show that this is not an advertisement to take lightly, but something that must be considered and thought about. Perhaps more people will take these warnings and signs more seriously now, and instead of just “liking”, they will help out and make their community and the world in whole a better

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