For my label I made a picture of a smiling orange wearing sunglasses skateboarding along a trail through a grassy field at sunset. In the background of the image there is a red barn with a silo, 2 palm trees, the ocean, some mountains on the upper far right, and a line of 7 orange trees on the left. On the border of the image there are many oranges hanging from orange trees along with 2 california poppy flowers among them. On the ground of the image there are shadows of palm trees. There is text in the image that says “California Orange People”. I mainly used the program Krita to make the image. I also used the program Gimp, but only to add the text. My picture helps advertise oranges by making the viewer feel like by buying my oranges, they
can be a part of the ideal Californian life. The image is supposed to represent the fantasy of California that many would like to believe. It looks so relaxed and easy, like everything is so cool all the time. In the image, the skateboarding orange represents the happy people living in ideal California. The title of the company “California Orange People” represents both the orange producers and the Californian people. I put two california poppies in the orange foliage up top to make the image feel tropical and relaxed, but also to make it more apparent that it is meant to represents California. My label is a critique of what many think of when they think of Californian people. Even the fruits produced here in California are getting to enjoy nice lives just like us! I made the orange skateboarding because the absurdity of it calls attention to and reflects upon romanticised Californian lifestyle. I’m quite pleased with how this came out and would unironically use it to sell oranges. Not often do I have time to do artsy stuff on the computer because of classes, so this project was a good reason to make me produce something. I look at the smiling orange-person and smile back at it.
In the world of party chips and zesty dips, the Sensational Salsa company has created a new brand of salsa flavor. Having believe that they have created a culinary masterpiece, the company has already produced a mountains worth of their new salsa flavor. However, when they begin selling the salsa, they were shocked when the statistic showed that many children and adults did not enjoy the taste of their new flavor. Devastated by the news, the Sensational Salsa company deployed a questionable tactic to persuade more people into buying their salsa and change their attitude towards their product: they plan to pay off parents to lie on Facebook about how much they enjoyed the salsa. By employing this method of persuasive communication, the Sensational Salsa company will try to change the attitude the public has of their product both cognitively and affectively.
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
I believe that every message has a real meaning behind it, whether the message is important or not. The older I get the more I started to understand the true meaning about the different shows I’ve watched. It’s one of those topics we’re all too afraid to touch, which is exactly why it’s so important to talk about. I still find it very hard to talk about race, and how it is still a very important topic in today’s society especially in criminal justice system. Prison is designed to install fear in us, imagining evil men who were put there for doing crimes unsuitable by law. Prison is known to be the worst place to end up. Orange Is the New Black showed prison all in a new light. Many critics found Orange Is the New Black to be very racist. In
As many know, bold and vibrant colors can do a lot for an ad in its aims to turn heads and grab attentions. This ad happens to take a sharp turn away from the common belief that big, bold colors are the only sure-fire way to make an advertisement eye-catching. With this being true, one might wonder why this particular ad doesn't take full advantage of sparkling pigments and exciting color schemes. It takes a different, yet tasteful approach with their choice of color incorporation that proves to be very effective, and much more fitting than sparkling glitter. This advertisement is fairly simple: it displays a greyscale image of a man standing tall amid barren terrain. There is nothing more to this image, other than the quote “Remember My Name” across his stern face.
Have you ever seen an advertisement for a product and could immediately relate to the subject or the product in that advertisement? Companies that sell products are always trying to find new and interesting ways to get buyers and get people’s attention. It has become a part of our society today to always have products being shown to them. As claimed in Elizabeth Thoman’s essay Rise of the Image Culture: Re-Imagining the American Dream, “…advertising offered instructions on how to dress, how to behave, how to appear to others in order to gain approval and avoid rejection”. This statement is true because most of the time buyers are persuaded by ads for certain products.
What captures the attention of people when they view an advertisement, commercial or poster? Is it the colors, a captivating phrase or the people pictured? While these are some of the elements often employed in advertising, we can look deeper and analyze the types of appeals that are utilized to draw attention to certain advertisements. The persuasive methods used can be classified into three modes. These modes are pathos, logos, and ethos. Pathos makes an appeal to emotions, logos appeals to logic or reason and ethos makes an appeal of character or credibility. Each appeal can give support to the message that is being promoted.
The world we are living is a fast paced ruled by the media. We are surrounded by images of, perfect bodies, beautiful hair, flawless skin, and ageless faces that flash at us every day. These images are constantly in our minds throughout our lives. Advertisements select audience openly and target them with their product. The advertisement is implied in order to be like the people in the advertisements you must use their product. This approach is not new to this generation, but widely used today. The advertisements grab people attention and persuade them with the appearance of beauty and happy women that looks sophisticated to people eyes.
Advertisements have an enormous effect on the collective conscious of consumers today. Advertisers, through advertisements, have the ability to manufacture a world that may seem real to the consumer. In these manufactured realities, advertisers entice consumers to buy products specifically marketed to them.
From the moment that America has been established, this country has been forced to make our own products. However, in order to sell these products, one must discover the best way to put them on display for anyone to purchase. What better way is there to sell something if you advertise it? From huge industrial LED signs to small yard displays, America has been selling its products for years this way. These very effective ways of telling others to “come buy our product”, have been seen all over the world. Whenever people see an advertisement for anything, that idea or product that they saw is the most prominent thing on their mind at the time. Advertisement has been manipulating the human mind in various
This book has opened a whole new perspective on advertising and the reasons we buy things and regret them later. Thinking that I have the urge for a McDonalds hamburger may feel real, or it might just be an elaborate, expensive advertising technique used to manipulate my buying behavior.
California is full of beauty, a beauty that is constantly glamourized, and falsely advertised. There is a constant battle against the stereotypes presented in the media, which have created a false image of this massive state. The media presents an insufficient amount of information about California that impedes the outsiders to fully understand the beauty of this state. The media focuses on the tourist attractions of California, like, beaches, Los Angeles, Hollywood, and San Francisco. Although these attractions are appealing, the spotlight should also highlight the impoverished cities, the cultural and geographical diversity. The diversity here in California is clearly visible, which is something that is not clearly seen all over the United
A small brown and white terrier dog is portrayed as “mighty” by forcing two lionesses up a brown and leafless tree. The sky is filled with clouds. The rest of the background is barren and has a dry feel, as the African Savanna is. Beside the tree is the company includes the saying, “Mighty Fearless.” (Dog Food, Mighty Dog). Also, written on the advertisement, in the bottom right corner, is the motto for Mighty Dog, “The bold, meaty taste [a] dog deserves.” (Dog Food, Mighty Dog). This comes before a picture of a can of their food and the website link for the company. How the advertisement looks contributes to how it effectively communicates the
There once was a Big Orange Thing, it was the only thing. The Big Orange Thing lived it’s life in solitude for there was nothing else, absolutely nothing. One day the Big Orange Thing had enough, it didn't want to be alone anymore so it created things. It created a giant yellow thing that radiated a brilliant yellow glow, smaller more abstract versions of said yellow things were created as well.
On Instagram, a photo-based social media site, highly popular pages showcase, and therefore market, photographs of food to their followers. “If you can get through the Vogue.com holiday dessert roundup—featuring this salted caramel apple pie and more—without your mouth watering,” - states the Vogue Magazine Instagram feed, “then you 're one step ahead of us.” Although the audience is only looking at a photograph, the language used as a caption contributes to an idea that the caramel apple pie is delicious, in-demand, and a must-have. In other words, to be normal and to be able to fit in is to find the apple pie enticing. The caption leaves no space for personal preferences because it makes the public assumption that all will enjoy this apple pie. Although this particular example comes from a more traditional source, Vogue Magazine, there is a vast number of self-made “celebrities” on the Internet who have gained a mass following. Although magazines and businesses often try selling a product online, online celebrities are selling themselves online. In a constant quest for a large following and more engaged audience members, online celebrities resort to sharing posts and photos that would appeal to the largest number of audience members. They reinforce existing ideas by both sharing the ideas, and by modeling what “normal” ideas are for
We see advertisements all around us. They are on television, in magazines, on the Internet, and plastered up on large billboards everywhere. Ads are nothing new. Many individuals have noticed them all of their lives and have just come to accept them. Advertisers use many subliminal techniques to get the advertisements to work on consumers. Many people don’t realize how effective ads really are. One example is an advertisement for High Definition Television from Samsung. It appears in an issue of Entertainment Weekly, a very popular magazine concerning movies, music, books, and other various media. The magazine would appeal to almost anyone, from a fifteen-year-old movie addict to a sixty-five-year-old soap opera lover. Therefore the ad for the Samsung television will interest a wide array of people. This ad contains many attracting features and uses its words cunningly in order to make its product sound much more exciting and much better than any television would ever be.