Visit Goulburn Australi Text Analysis

The analysed text is the inside cover and first pages of a magazine entitled, Visit Goulburn Australia (February 2015), an advertorial magazine which, as the title suggests, attempts to persuade readers to visit the city of Goulburn. The magazine utilises various different formatting features in order to garner attention to important aspects of the text, and creates a relationship between author and audience through inclusive nouns, whilst simultaneously using emotive vocabulary in order to more effectively garner reader interest in visiting the Goulburn region. The way a text is formatted can greatly influence how a text is perceived and absorbed by an audience. The magazine utilises various textual formatting features such as colour, bold, and font size in order to capture

These words are emphasised in order to portray the magazine’s main arguments for visiting Goulburn (evident through each of these being section titles as illustrated in the contents table on the far right.) Similarly, the left-hand side is constructed in a way that key visiting information is easily identifiable and characterised via different coloured text boxes. Through the use of these colours, the audience is more likely to be enticed into learning information such as, “how to get here,” as well as what to do, “when you arrive,” decreasing the likelihood of not visiting as a result of inadequate information. Being an advertorial text, the magazine must attempt to connect with the reader in a sense where the audience feels comfortable with, and to an extent, obliged to visit the Goulburn area. The use of a first person perspective through, “you,” in the first page’s extract creates an illusion of direct relationship between reader and