“Versace, Versace”
Every rapper in the world nowadays mentions some brand of designer clothing within their music. Brands such as Polo, Gucci, Louis Vuitton and many others are prevalent in just about every hip-hop song. Even though all of these brands are popular and widely recognized as a sign of wealth, none of these brands are as well recognized as the famous designer brand Versace. The brand Versace has been, at least by the hip-hop community, held to be reserved for the wealthiest and most stylish people in our society. Branching away from the hip hop community, many famous actors, athletes, artists and even professionals can be seen wearing Versace when stepping out. Versace embraced that exclusiveness to wear their brand in their new ad promoting new products. Versace used the idea that their brand was meant for people of high social status, high economic status and they associated their brand with a majestic feel.
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The woman in the ad wore slim and very revealing clothing and the men had the physical build in a way that society views those that are of high social class. On TV in our society, when a brand wants to model a new clothing line, majority of the time they will chose a slim woman with bright skin and long hair or a male with a good physical build not because it has anything to do with the clothes itself but the fact that society views those people as being attractive. As a clothing brand, sometimes when you advertise in that manner, you are able to attract customers not because of the way your clothes look, but how the people in your clothes look. The Versace ad is a perfect example of working towards an idea of attracting people of a high social status and those who wish to be of a high social
Berry, Hannah. “The Fashion Industry: Free to Be an Individual.” The Norton Field Guide to
By doing this, it is showing that they are less powerful than men. Ads tend to put women down. Like Kilbourne stated, the Cosmopolitan advertisement shows in a few ways how they feel women are less powerful than men. The first way is where the half of the ad is covering up the woman’s face with some of her hair. Therefore, this shows weakness by stating the models being silenced or cannot speak what is on her mind. Since this is an ad for teens and young adults, it is also suggested, being that they are so young, they have no say, especially because they are a woman. The second way this ad is trying to show women are weaker than men is on the other half of the ad. It is showing the blonde-headed woman jumping from one bench to the other. The models presented as not having any sense. If this were a man in the advertisement, he would not be jumping or posing in any foolish ways. In conclusion, the Cosmopolitan advertisement on the American Eagle Outfitters jean jacket, along with several other ads, shows weakness in women compared to
This Ad has a great emotional appeal. First, the music played in the background is slow and electrifying with a flirtatious woman’s voice which sets the mood deepens the Second, the models are in their underwear looking beautiful, confident and elegant. It presents flawless models this applies to pathos because it makes the idea of, “If I want to look confident I need to get this product to look like these models”. To achieve this emotional need men and women buy the product to create some self confidence in women about themselves. Women want to feel like the models in the ad so this goes back to pathos because it creates an emotional idea that they will not be attractive to men if they are not as flawless as the women featured in the commercial. Models present an ideal appearance when women look at the commercial they imagine themselves as the model’s placing their face on the models body to fetishize their dream of looking like them. New luxury cars can be seen aside the models which is relating to making the viewers notice the body of the model as an object of equal perfection of that of an
Bordo described in her article that Calvin Klein’s advertising campaigns were so revolutionary, men started to care about their appearance just as much as women care about theirs (Bordo, 152). Bordo gave multiple examples of this trend, including the Gucci commercial:
Rocawear is a brand of apparel created by rapper Jay Z in 1999, who had tremendous influence in the hip hop industry from as far back as twenty years ago. It was a spin off Roc-A-Fella Records, based in New York, the home of hip hop music, and designs a range of clothing, shoes, and accessories replicative of hip hop fashion, “becoming the destination for fashionable and street savvy consumers” that “continues to focus of providing clever innovations in design, fabrication and application to its customer.” The style for both the men and women lines, include formal and informal design, with many of the pieces of clothing displaying the “Rocawear” label. “It may merely look like oversized jeans and hooded sweatshirts, but the $5 billion male urban-clothing niche is growing faster than any other apparel category,” contributing to the Rocawear success” (Wadlington, 2004, pg. 8).
Wallerstein, K (1998) Thinness and Other Refusals in Contemporary Fashion Advertisements in Fashion Theory, Volume 2, Issue 2, pp.129–150. London: Berg. Williamson, J. (1978). Decoding Advertisements: Ideology and Meaning in Advertising. London: Marion Boyars.
Polo Ralph Lauren the brand has become one of successful brand in America and across the world, as a well-known player in the design and lifestyle industry, under bender Polo Ralph Lauren collection of product range from reasonably inexpensive to expensive brand in men’s, women’s and children wear, accessories, perfumes and home furnishings. Widely seen as the number one brand that symbolize the American Style, Polo Ralph Lauren has implemented to its marketing strategy, which has leaded they to become a strong brand equity since being set up. Also, the brand has been selling its goods internationally, while it has kept up with its 45 years reputation and distinctive image developed across the different products and brands markets. Due to its marketing tools and its high quality brand image, this luxury brand keeps a constant relationship with its customers. Ralph is a truly inspired and continuously aspiring designer. (Garvin, 2008)
Fashion models don’t need to be thin, they need to be diverse and healthy at whatever weight that is. Not everyone is supposed to be thin, some women are big boned and curvy, others are naturally slim and small boned, some are tall, others are short, some are light skinned and others are darker. So many diverse looks exist in the world today and the fashion industry need to change their perception of perfect. Body image in our society is out of control. We have young men and women comparing themselves to unrealistic models and images in the media and feeling bad about the way their own bodies look because they somehow don’t measure up. (Dunham, 2011) The struggle for models to be thin has led to models becoming anorexic or bulimic, untimely deaths, and inferiority complexes. Even worse is the fact that they influence a whole generation of young women who look up to these models and think “thin” is how they are supposed to be. They influence what we buy, how we eat and what we wear. Why has this specific group captured our attention so much? Why do we seem to be so fascinated in their lives, to the point where we try to look and act just like them? The media is largely to be blamed for this, many people believe the media has forced the notion that everything supermodels do is ideal. Others believe that the society is to be blamed because we have created a fascination with their lives. There are many opinions, and I agree with both of these specific opinions. We allow ourselves to be captivated by these people's lives, and the media portrayal of their lives seem to also enthrall us. (Customessaymeister, 2013) Despite the severe risks of forcing models to become too thin, designers, fashion editors, fashion brands and agencies still ...
-Status symbols: Sophisticated customers who value the distinctive, exclusive collection seem to value the corporate-branded version of luxury. –Philip Martiz, chairman of the board
Calvin Klein is a known expensive brand that the upper class would be more likely to wear. The upper class is a term for “upper-income households [that] had incomes greater than $125,608”(Richard Fry & Rakesh Kochhar, Pew Research Center). Using Kendall Jenner as the model in its advertising, gives consumers and potential consumers the idea that owning something from Calvin Klein means you are wealthy because it is a brand that celebrities wear and endorse. This makes the product very attractive to teenagers who are trying to impress their
The advert is for a new product called ‘WOMAN’ that they are adding to their line of fragrances. The first thing that is noticed about this advert is the colour. It is very contrasting with the black and white, and gives a big impact to the audience. The white usually signifies innocence but with the black background it’s suggesting hidden depths, like a wild side that you could have. The model’s look is very confident, like she can get
Polo Ralph Lauren’s key success factors derive from the company’s powerful identity. It is notorious for it preppy American style in the designer world, but it is also luxurious, elegant and thrives to always be a classic. It appeals to a wide range of consumers, even if a person doesn’t wear Polo they are at least familiar with what it is. The way the company markets itself is also a big part of its success. For a company that started out less than 50 years a...
Polo Ralph Lauren not only owned retail stores, but also under other retailers such as Nordstrom, Macy’s, Dillard’s, Belk, Saks Fifth Avenue, and various other retailers. The unique selling proposition of Ralph Lauren brands go about defining themselves as not like the others, is to develop a positioning that’s intended for a narrower target to make them unique. Most luxury brands fall into this fashion unique style categories. Ralph Lauren Company wants potential customers to know all the ways that they are better than others, and as a result their advertising focuses on product benefits. The result is to grab the attention of their customers. The emotional appeal of this brand is to increase your self esteem and leaves you feeling high class and
Ghetto fabulous clothing can be described as clothing that has obvious branding from higher end brands such as Versace, Gucci, and Louis Vuitton. Clothes typically are “flashy” and often show the bearer as having lots of wealth due to the display of branding by more expensive brands. Leather of fine quality and fur coats made of real fur are possible examples for what may count as ghetto
While growing up, I realized the benefits a person has when they personally own their own business. You can make your own schedule, personally control your finances, and essentially have complete control of your business Of course upon this realization; I came to the conclusion that I was going to be my own boss. I have always taken pride in how I present myself including how I dress. The limitless nature of fashion and its versatility has always intrigued me. One empowering aspect of clothing that is so fascinating is how it enables people to express themselves. Because of these interests, I have come to the conclusion that I wish to own a fashion boutique. In order to pursuit the path of becoming a fashion boutique owner, it is essential that I obtain a degree in business management, evaluate my own skills that make me ideal for the job, and