Veolia Water Case Study: Balanced Scorecard

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Balanced Scorecard Veolia Water North America is the world’s leading provider of environmental solutions. Veolia is based out of Chicago and serve over 550 communities. Back in 2008 Veolia Water acquired leadership in the public and private partnership market. With this acquisition Veolia saw the potential. Veolia knew in order to acquire these growth opportunities they needed to overcome some challenges. For starters the company lacked a clear strategy and key performance indicators. Leadership was convinced a management system would need to be developed in order to overcome the challenges, but which one would be the most logical solution? (2013) The purpose to this case study is to determine what the appropriate solution is for Veolia Water. After reading through those goals it was clear that Veolia should follow this approach and method. (Martin, 2015) Is BSC right for Veolia- Advantages vs disadvantages Using the balanced scorecard method you are able to get a balanced view on how your company is performing. Using this method you get a full view on if your company is meeting its objectives. Even though your company may be performing well financially other areas of your company could be failing. When using this approach your company will look at objectives short and long term and determine the health of your company. Lastly when using this approach any strategic actions that are implemented will match your desired outcome. (Bowen, The balanced scorecard approach takes planning. For companies this isn 't a quick fix. Companies need to take a deep dive and configure your objectives that are clear. Another disadvantage is the balanced scorecard won 't cover everything. In order to successfully implement this approach it needs to be apart of a bigger strategy for your company. Lastly, in order for your metrics to provide valuable insight you need to make the information you are looking to track applicable to your needs. (Bowen, 2011) BSC Fail The balance scorecard approach is one of the top four international management consultant practices. This practice has a failure rate of 70%. Despite the high level of failure it is still a heavily promoted method. One of the main reasons this method fails is the lack of buy in from management and then not supported. Another reason is to many KPI’s that are hard to measure. Many companies will get stuck in the implementation phase and not be able to get out of it and end up abandoning this method. In the end most companies find it to complex. (Outcomes, 2012) BSC

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