Unit 4 Assignment 4

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Assignment 4
A Student of
University of the People



















Restoration Affiliates (RA) was founded by the heads of four restoration and reconstruction companies. The company was formed to allow smaller regional restoration and reconstruction companies to compete with big national players, by providing a national service solution for their clients (Zuckerman & Reavis, 2014).
Challenges Faced
The main challenges of the new organization was deciding how to achieve a high level of coordination with its many partners, building a network with its partners all sharing a common goal and objective, while creating value for customers and maintaining a competitive advantage (Zuckerman & Reavis, 2014).
Value Chain Analysis
In building …show more content…

Offer special software to meet the needs of clients
Service – round the clock customer service and support offered to customers, educational training, daily communication, and disaster planning (Zuckerman & Reavis, 2014).
RA’s support activities are closely aligned to primary activities. These include
Procurement – providing national coverage, but local expertise, local market knowledge, local relationships, and local resources as much as possible (Zuckerman & Reavis, 2014).
Human resource management – By recruiting affiliates that are aligned to its mission and goals, RA creates a valuable asset critical to achieving its goals. Each affiliate comes ready equipped with a team that adds value to the organization (Zuckerman & Reavis, …show more content…

“Members had to be privately owned, independent, commercially focused, regional restoration contracting service organizations, with a dedicated commercial marketing person on staff” (Zuckerman & Reavis, 2014). In addition, members have to pay membership dues and referral fees. The amount if data and requirements for being an affiliate assures high quality assurance but may also be a deterrent for start up firms who have much knowledge and skills to contribute but little to no financial resources. As it is, while these firms may actually be an asset, they do not meet the minimum requirements to be a part of the

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