Under Armour Compare And Contrast

Nike and Under Armour are at the top of the industry when it comes to the apparel, and shoes. The two companies are always faced head to head when a consumer compares their products online. The company websites are similar, but they have clear differences that make one website better than the other. Both companies bring in a high revenue through their websites. Although they are similar, Nike’s website is better when it comes to appearance, navigation, and social media presence. The home page of the Nike website gives off a smooth, black and, white feel, that showcases its latest products such as shoes. The website gives off a futuristic vibe that plays along with their newest products. They front page is able to appeal and catch the attention of its website consumers. In comparison, Under Armour's website gives off a much more bland appearance. It consists of a basic white background that doesn’t draw the consumer in. It also showcases its newest products, but in a much more subtle way. Nike wins in appearance due to its ability to catch the consumer eye.

It offers a search option for easy finding of a particular product. It also offers a variety of sub options such as men, women, boys, girls, sports and customize. When viewing Nike’s products, the consumer is given the option to narrow things down even more. You can narrow your search by what type, price range, size and even color. Under Armour’s navigation is very similar but it doesn’t go into as much detail. It offers men, women, kids, and technology. The website also offers the option to search. The consumer isn’t able to narrow down their options as much when it comes to price and color. Nike offers the more navigable website for the consumer regarding how in depth things are narrowed down