Trademark Law Case Study

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TRADE MARK LAW IN USA Trademark is a word, symbol or phrase used for identifying a particular manufactures or seller’s products and distinguish them from other products. The overall purpose of Trademark law is to prevent unfair trade competitions by protecting the use of words, symbols logo design, name ect..Why because these are the key distinguishing things of goods and services of a firm. These laws protecting consumers by preventing firms and companies from using trademarks substantially similar to those of others. The main purpose of these laws is to avoid confusions regarding the identity and quality of companies and preventing the companies from diluting the marks of other’s. In present day world particularly in commercial market, …show more content…

The usual injunction is to halt production and sale of infringing goods and services. In some cases the courts might order an injunction for corrective advertising, which forces the defendant to pay for an amount of advertising necessary to reverse the damage to the plaintiff’s mark. DAMAGES:-a court may award damages for trademark infringement reflecting some combination of the factors like
1. Defendant’s profit (Plaintiff is required only to prove the amount of defendant's sales. The burden then shifts to defendant to prove up its costs and expenses to be deducted from the total sales amount to give the amount of defendant's profits. If the court finds the recovery amount based on defendant's profits is inadequate or excessive, the court may enter judgment a sum it believes is just in light of the "circumstances of the case.")
2. Damages sustained by the plaintiff (Plaintiff must prove up its actual damages. The court bases its determination of damages on the actual amount of damages plaintiff's has proven or any sum above that amount but not more than three times above the actual damage amount.)
3. Cost of bringing the law suit (may include attorney’s

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