Toyota's Case Analysis Of The Toyota Motor Company

Toyota Motor Corporation (TMC) has been the world’s largest automaker (2015) offering full range of models from mini-vehicles to large trucks. Worldwide production was 10.084 million (8.929 million for Toyota and Lexus brand vehicles) in 2015. Toyota currently own 12 plants and 11 manufacturing subsidiaries and affiliates in Japan, and has 53 overseas manufacturing companies, in 28 countries and regions worldwide. Its vehicles are sold in more than 170 countries and regions. It is a Japanese company found in August 28th, 1937 by Kiichiro Toyoda. In 1937 Toyota Motor Company was becoming globalized and multiple production plants were being established in Japan. In 1964, the Toyota Corporation reached North American soil and plants were established in Canada.

In October of 1973, the Toyota Corporation established itself in the United States. The grandson of founder, Aiko Toyoda is currently the president and CEO of the Toyota Motor Corporation. The management in Toyota is heavily influenced by the tradition of the Toyoda

They were forced to attend congressional hearings, and had to pay huge amount of federal penalties. In the end, they realized their ineffective internal communication was one of their big mistakes and have took actions on it to rebuild their reputation. In order to prevent future discord, Toyota Company has developed a new “Communication Across Cultures” program for its public relations executives.It has its own way called “The Toyota Way” managed its company which contribute largely to its successful reputation.It encourages more open and effective communication between public relations practitioners and improving public perceptions of Toyota’s public relations policies. It also includes planning the new program, submitting press releases announcing the new program to public relations media outlets and (for public relations executives) participating in the