Tobacco Advertising

609 Words2 Pages
bulb-icon

Recommended: Explain the influence of tobacco advertising

Tobacco Advertising

Although the Tobacco Industry recently paid enormous fines to the US Government and Individual states, they continue to promote smoking and influence young human beings world wide to use their products through multi dimensional advertising. For decades Americans were not told the truth about the dangers of smoking. The media stayed silent because it did not want to lose the hundreds of millions of dollars it made from cigarette advertising.

The hopeful result of the tobacco lawsuits would be that the advertising target market would not be the young. The fact that the Tobacco Companies lose three thousand to five thousand customers each day causes the industry to look for replacements to the lost revenue resources. More then thousand die from using tobacco the rest quit or die of other causes. This reason alone justifies the expense of three to four billion dollars each year on advertising. This leaves little to wonder why the average age of new smokers in the US right now is twelve years of age.

One way Tobacco Industries lure victims is by propaganda. Propaganda is a systematic effort to influence people's opinions. Propaganda may take many shapes and forms. For example, cartoon characters might be used to interest young viewers. Joe Camel is very appealing and fun. Also, the Marlboro man, depicted as a hard working man, who gets ladies with his charm is an obvious role model. Capri and Virginia Slims have many glamorous girls on their billboards and magazine advertisements, which illustrates a wealthy glamorous life to young women. To add to this, Marlboro offers prizes for collecting a certain amount of points located on the cigarette boxes. These points, if collected ...

... middle of paper ...

...Surgeon General warning has to be placed on every advertisement for cigarettes. Plus, people have suggested ideas, which have not fully come to fruition. These ideas suggest not allowing tobacco industries to have colorful advertisements, and terminating the suppliers from ever posting billboards which promote their products.

In conclusion, you can clearly see how the Tobacco Industries warp society's minds, through the various types of propaganda they pursue. In the future, hopefully, the government will put a stop to their way completely, even though Tobacco Industries have paid enormous fines for their damage. If advertisement is put to a stop then most of the problems will decrease. It is hard to terminate an organization with such power. As we gain more information about the harmful effects of tobacco products, the Tobacco Organization will hopefully fall.

Show More
Related

  • Dr. Haviland’s A Silence That Kills and Florence King’s I’d Rather Smoke than Kiss

    1058 Words  | 3 Pages

    ...r someone to quit. Instead of creating ads with the intent purpose to ostracize smokers, we should instead make ads to inform them.

    Read More

  • Obesity Reduction Legislation In Massachusetts Essay

    2001 Words  | 5 Pages

    Menashe, L. (1998). An analysis of Newspaper Coverage of Tobacco Issues. Journal of Health Communication, 3, 307-325

    Read More

  • Camel Cigarettes Ads

    2452 Words  | 5 Pages

    “I’d walk a mile for a Camel.” Camel cigarettes advertised this popular slogan in the early 20th century. This slogan could be identified by almost any adult during that time because of the popularity of cigarettes, especially Camels. In 1915, only after two years of existence, Camel cigarettes had captured about 12% of the cigarette market (Randall 5). Furthermore, when the United States joined World War I, Camel’s market skyrocketed even more. Camel was quick to use soldiers in their advertising campaigns saying, “You can borrow the jumper brother, but not my Camels” (Zebrowski 1). By the end of the war, they controlled over one-third of the domestic market. Camel cigarettes as well as the rest of the cigarette market impacted Americans immensely in the early 20th century. Therefore, it is important to look at the history of tobacco as well as the specific birth of the Camel brand to better understand the pop culture of cigarettes during, leading up to, and shortly following World War I.

    Read More

  • Camel Advertisement Essay

    1116 Words  | 3 Pages

    Over the last 50 years, smoking and the public image of smoking has changed dramatically. Americans have learned the harmful effects of smoking and have put a heavy disdain on the use of it. The number of new smokers has drastically dropped over the years and many that had previously smoked have stopped. Some have turned to electronic cigarettes as a safer way to intake nicotine. Over the years, smoking advertisements have changed drastically. Nowadays, tobacco advertisements are virtually non-existent in our society, but when they were abundant they depicted smoking as a cool and sophisticated activity. Today, smoking advertisements are shown by electronic cigarette companies. These companies emphasize the healthier lifestyle these products

    Read More

  • Tobacco Companies are Targeting Children

    900 Words  | 2 Pages

    ... With more ads showing teens the harms of tobacco usage and through education, this use of “counter-adding” could go a long way in terms of preventing more youth from picking up such a bad habit. In addition, I think far more legislation should be aimed towards restricting what is actually being put into cigarettes rather than advertisements, as these toxins and poisons are responsible for the 430,000+ average deaths each year from smoking. Yet, today is today, and as long as companies like Altria and Reynolds American have the money to play Washington, they’ll get what they want. Now it’s just up to everyone else, for the sake of the health of our future, to help push legislation that will help deter the aims of companies that basically distribute cancer to hundreds of thousands each year.

    Read More

  • Cigarette Advertisment

    1551 Words  | 4 Pages

    The intended target audience has varied a lot the past century. Cigarette use within the United States military increased significantly during their entrance into World War l, in 1918, because several tobacco companies began targeting military personnel because soldiers used cigarettes as a physiological escape from the horrors of their daily lives. However, women were also especially targeted during the years of war in America, as most consumer goods were aimed at women since the majority of men were at war. To begin with, women were portrayed in cigarette ads as non-smoking admirers of smoking men, however, by 1927 cigarette adverts with women smokers began to appear in women’s magazines. In the years that came, brands such as Marlboro, continued to attract the female audience into buying cigarettes by using slogans like ‘’Mild as May’’ and altering the product by printing red filters to hide lipstick stains, which they called ‘’Beauty Tips to Keep the Paper from Your Lips’’ and attracted a lot of women, despite the fact that woman smokers were not socially accepted yet. The Marlboro cigarette brand, which was essentially launched as a woman’s cigarette, continually launched advertisement campaigns in order to keep attracting them to their products. Cigarette companies persuaded their audience through beauty themes, by implying they would look great as a result of weight-loss by choosing to smoke cigarettes instead of eating and by using toddlers in adverts to attract attention in the female region through motherhood. An example of this is Appendix 2, from a collection of cigarette advertisements from the time (1951), shows a baby saying, ‘’Before you scold me, Mom… maybe you’d better light up a Marlboro,‘’ this makes w...

    Read More

  • Argumentative Essay On Electronic Cigarettes

    1356 Words  | 3 Pages

    Now, cigarette ads include labels with warning signs, disturbing pictures of deceased unborn children, children with smoke formed into bags over their heads, people with amputated limbs, or pictures of gum and tooth decay. “Even if, as some enthusiasts claim, e-cigarettes can help a smoker quit, could it also entice young people to start?” (Are e-Cigarettes Safe?). Figure 3 contains an ad of a man smoking on a blu e-cig with the phrase ,“Why Quit? Switch To Blu”. This one ad out of many, surprisingly, contains a now required warning label at the bottom, warning pregnant or potentially pregnant consumers of the chance that their baby or reproductive system may be harmed. What some consumers don 't know, is that the e-cigarette owners are also the owners of the big tobacco cigarette companies. These companies clearly don 't want the smokers to quit smoking, but continue with what is argued as a “healthier”

    Read More

  • Persuasive Essay On Vaping And Cigarettes

    877 Words  | 2 Pages

    Some actions should be taken on tobacco products because the risk of getting cancer is high. People vape everywhere in today’s society, blowing a massive amount of smoke that lingers in the air and could cause people nearby to cough or even children near it to cough. There needs to be a policy to ban cigarettes, it kills the smoker, in addition, it could kill the person exposed to the smoke from cigarettes. “The cigarette is also a defective product, meaning not just dangerous but unreasonably dangerous, killing half its long-term users” (Proctor). Cigarettes are not healthy in any way making it a defective product, it mainly kills the smoker rather than helping them.

    Read More

  • Tobacco: The Negative Health Impact Of Tobacco

    1457 Words  | 3 Pages

    Smoking cigarettes is a detrimental practice not only to the smoker, but also to everyone around the smoker. According to an article from the American Lung Association, “Health Effects” (n.d.), “Smoking is the leading cause of preventable death in the U.S., causing over 438,000 deaths per year”. The umbrella term for tobacco use includes the use of cigarettes, cigars, e-cigs and chewing tobacco. While tobacco causes adverse health consequences, it also has been a unifying factor for change in public health. While the tobacco industries targets specific populations, public health specifically targets smokers, possible smokers, and the public to influence cessation, policies and education.

    Read More

  • Philip Morris Marketing Analysis

    8038 Words  | 17 Pages

    The tobacco industry consists of many competitors trying to satisfy a specific customer need. Companies such as Philip Morris, RJ Reynolds, Brown and Williamson, and Lorillard hold almost the entire market share in the tobacco industry. While each company has different advertising and marketing techniques, they all target the same customer group. Tobacco companies try their best to generate interest in their particular brand or brands. Companies market a number of attributes that usually include, but are not limited to: taste, flavor, strength, size and image in order to distinguish themselves from competitors (Business Week 179, November 29, 1999). However, all tobacco companies are satisfying the same needs. Many long-time smokers are addicted to the nicotine in cigarettes. They smoke because the nicotine is needed to help them feel normal (Focus group). Many addicts go through withdraw without nicotine. All tobacco companies have nicotine in their cigarettes, which fulfills the need of long-time smokers. Other smokers depend on cigarettes in social settings. Many smoke to look sophisticated and mature. Tobacco companies make many kinds of cigarettes that target different groups. Social smokers may perceive certain brands as more sophisticated, and therefore they shy away from other lesser-known brands. For example, a person who smoked generic cigarettes at the bar may be perceived as uncultured. On the other hand, the smoker with the Marlboro Lights may be more socially accepted because they have a brand name product (Focus group). Many types of cigarettes cater to the many markets of smokers who want to portray a certain image in social settings. Tobacco companies do not create the need to smoke, but try to generate interest in their particular brand (Hays, New York Times, November 24, 1999). Overall, the tobacco companies satisfy consumer demand for the millions of adult Americans who choose to use tobacco by providing differentiated products to different target markets of smokers.

    Read More

  • Ethics Of The Tobacco Industry

    1021 Words  | 3 Pages

    One way that the tobacco industry can be more ethical is changing their advertising strategy. I believe that today’s advertising strategy is very misleading about cigarettes. Examples of this unethical advertising is in Argentina, here 20 percent of television advertising is spent on smoking commercials, as well as in countries in and around Africa there are billboards that depict a man in a business suit stepping out of a black Mercedes as a chauffeur holds the door. This displays that cigarettes make people classy and sophisticated, making cigarettes look not only harmless but stylish. Another good example of unethical depiction on cigarettes is in Nigeria; here they promote a cigarette for graduates, with a picture of a university and a student in a cap and gown. As if this wasn’t a misleading visual they add a slogan that says, "A very important cigarette for very important people." These ads and slogan are ...

    Read More

  • Cigarettes Should Be Made Illegal

    1584 Words  | 4 Pages

    The sale of cigarettes and tobacco is a multi-billion dollar industry, but is it truly worth all the problems that stem from their use. Health care costs are extremely high due to all the health problems associated with cigarettes and tobacco. Even though research has proven time and time again the harmful effects of cigarettes, and the rising cost of health care caused by cigarettes our government will not take a stand and stop all manufacturing of the horrible toxins.

    Read More

  • Tobacco and Alcohol Advertising

    2093 Words  | 5 Pages

    Should tobacco and alcohol advertising be allowed on television? The ban on advertising tobacco is already in affect, however, alcohol is another harmful substance. Should liquor be allowed to be advertised, if tobacco can not advertise their product? The ban on advertising tobacco products on television and radio, was passed through legislation in 1970 by Richard Nixon. This argument like others out there has two sides, one side in favor these advertisements and the other against these advertisements. Since both of these substances are highly addictive and costly. Would we like to see these advertisements continued? Are these advertisements the hazard they are communicated to be? Through the research of these two important sides, this essay will explore which side has a stronger stance on the topic.

    Read More

  • Smoking Ban - Smoking In Public Places

    1269 Words  | 3 Pages

    Smoking is a simple process of inhaling and exhaling the fumes of burning tobacco, but it has deadly consequences. According to the American Cancer Society, smoking is the most preventable cause of death in America today (Encarta, 2002). Until the 1940?s, smoking was considered harmless. It was at this time that epidemiologists noticed a dramatic increase in the cases of lung cancer. A study was then conducted between smokers and nonsmokers to determine if cigarettes were the cause of this increase. This study, conducted by the American Cancer Society, found increased mortality among smokers. Yet it was not until 1964 that the Surgeon General put out a report acknowledging the danger of cigarettes. The first action to curb smoking was the mandate of a warning on cigarette packages by the Federal Trade Commission (Encarta, 2002). In 1971, all cigarette advertising was banned from radio and television, and cities and states passed laws requiring nonsmoking sections in public places and workplaces (Encarta, 2002). Now in some cities smoking is being completely banned from public places and workplaces and various people are striving for more of these laws against smoking.

    Read More

  • Argumentative Essay On Smoking Cigarettes

    1146 Words  | 3 Pages

    Big brands like Marlboro spend 70% of their profits on advertisements in 3rd world countries to try and get the people who do not know the consequences of smoking.In total tobacco companies spend over ten billion dollars on advertisement world wide. (who.int) The advertisement that is going on is on the covers are are cartoon animals and images that show if you smoke you will be

    Read More

More about Tobacco Advertising

Open Document