Time Inc Case Study

Time Inc., is the one of the largest magazine publishers in the world and at the crossroads of survival into the next century. Investing in global resources to produce content on a 365/24/7 basis for all types of electronic and paper consumption. Creating original video content from the most popular brands, trusted by consumers, and introducing pay-walls on the websites will lead to higher consumer engagement. This course of action will result in generating brand awareness, capturing market share and generating more revenue that can lead to a higher stock price for the shareholders. This strategy will keep Time Inc., relevant, well into the future; which will increase profits and company performance.Introduction of Target Organization

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Home Box Office service began to use satellite in 1974 and was profitable by 1975, by 2014 “subscription revenue up 4 percent, to $4.9 billion. Operating income jumped 8 percent in the last year, to $1.68 billion. Netflix, meanwhile, had just under $4.4 billion in revenue, with $228 million in operating income last year” (Bachman, 2014). People Magazine was launched in 1974, Time Inc. buys Warner Communication in 1989. Created the largest media conglomerate in the world with revenue of $10 Billion. In 1993, became the first magazine company to have an online presence. In 1995, Time Inc., purchased Turner Broadcasting System for $7.5 Billion, including CNN. Then in 2000, merged with AOL in a deal worth $350 billion right before the dot.com crash. The AOL-Time Warner merger was the worst merger in the merger in the history of business due to its sheer lose of billions of dollars in shareholder value. In March of 2013, Time Warner spun off Time Inc, HBO stayed with Time Warner after Time Inc., was spun off. In 2014, Time Inc., goes public on NYSE as an independent company. As of today, Time Inc., has “over 90 brands. 50 global offices. Millions of loyal consumers” (TimeInc, 2015). Time Inc. print products reach more than 120 million readers each month. The US multi-platform digital audience hit an all-time high of 111.5 million in April 2015, a 38% year-over-year increase. During the past year, videos generated more than 1 billion views. Global social audience increased to over 145 million as of March 31, 2015, and interest in live events, which attracted hundreds of thousands of participants in 2014, continues to increase. Nearly half the U.S. adult population engages with one of Time Inc., brands