Tim Russert Department Of Communication And Theatre: Brand Analysis

Brand Guidelines

Tim Russert Department of Communication & Theatre - John Carroll University

Team: Megan Stechler, Ryan Dadich, Rose Dolan, Ruth Klein & Mason Cross

Brand Vision Brand Vision is the foundation of brand building and the strategic planning process. David Aaker, organizational theorist and professor at University of California Berkeley, defines brand vision is “an articulated description of the aspirational image for the brand; what you want the brand to stand for in the eyes of relevant groups” (Aaker, 2014, p. 25). Through brand vision, a brand is able to build a strong foundation, plot its future path, and add proof points to define its identity. The core elements represent the essence of a brand, highlighting the most important

As Aaker (2014) mentions in his article on branding, core elements are both distinct and compelling but are also the most impactful elements, often acting as the central drivers of a brand. From a simplistic standpoint, we chose growth, integrity and creation as the core elements because they reigned supreme in faculty and student workshops and throughout the team papers. However, on a deeper level, these three elements illuminate the exciting, ethical and imaginative nature of the Department that will likely resonate with the target audience. For students spending time and money on a degree in communication, it is likely that they are looking for the most relevant a sophisticated information from the ever-changing field accompanied by avenues of creative development, encapsulated in an ethical environment. Therefore, by promoting growth, integrity and creativity as the core elements of the Russert brand vision, the target audience of potential communication students will identify a correlation between their academic and professional desires and the offerings of the Russert

It is always transitioning toward the future, never stagnant.

Integrity:Ties into the jesuit mission that defines the University, which is not something you would get at a non-faith based schools. Your education and your personal path you will become is based on an ethical thought process.

Creation: This department allows students to work with organizations both on-campus and off-campus that allow for the creation of projects that stem far beyond one-time assignments and papers. We create original content/ campaigns that allow for individual creative exploration The information you will gain, through classes in the department, will give you skills to flourish in the professional realm.

Passion: Passion in the is department is fostered both through the effervescent fervor that professors have for the field of Communication through their work in the professional world and in research. This enthusiasm is passed to the students who have the ability to express their passion both in the work create and in extracurricular comm. Related activities ( Carroll News, WJCU, PRSSA, JCUTV, Real World Russerts, Networking