Tide is a brand of P&G Company. It was introduced in the 1940s and by the 1950s; Tide had become more than 30% of the laundry markets shares. It has been the #1 selling laundry detergent ever since with a reputation for superior efficiency.
Loads of Hope was introduced after Hurricane Katrina hit. Tide saw that people were in need of basic human necessities. Tide is obviously a clothing detergent company, so instead of donating food, water, and shelter, they decided to utilize their brand and give natural disaster victims something else they need, clean clothing.
Tide was looking for an audience that was aware and active. That includes people who were involved in the natural disasters by being directly affected by them or who have close ties to victims of the natural disasters. Culturally conscious publics and those who are willing to volunteer their time to help the cause were also sought out to become a part of Loads of Hope.
Tide set a goal to generate at least 100 million media impressions regarding Tide’s Loads of Hope campaign within one month of efforts. Tide wanted to make their brand of laundry detergent the primarily used laundry detergent in at least 50% of homes in America by the end of 2010. Tide wanted to generate $250,000 in relief donations through their Tide Loads of Hope website over the course of one year of efforts. They also wanted to increase traffic to the Tide Loads of Hope website by 25% within 6 months of effort.
Even the littlest things can make a big, big difference. Loads of Hope utilized a mobile Laundromat to accomplish their goal. It was a truck that had a fleet of over 32 energy-efficient washer and dryers. The machines were capable of cleaning over 300 loads of laundry a day. Clothes were...
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...d where P&G employees are located. I feel it would have been more beneficial to the brand to create a relief fund.
Works Cited:
"About Tide Loads of Hope." About Tide Loads of Hope. N.p., n.d. Web. 8 Feb. 2014.
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Rising Tide is a well-written book with many insights into American social history on just about every page. Although I was disappointed that there was not more said about the flood's impact outside the area around Louisiana and Mississippi, the story
The “Dark Tide” by Stephen Puleo was the first book to tell the full story of “The Great Boston Molasses Flood.” The reason he wrote the nonfiction novel was to give the full accounting of what happened in the historical context. He used court records, newspaper accounts, and files from the fire department. He recrafted the tale about what actually happened with painstaking and terrifying details of those affected. Puleo creates a new way to view the dreadful catastrophe as something that changed Boston (“Dark Tide”).
But Wal-Mart’s care for us goes beyond that simple relationship. As many of us have seen if we have been to a Wal-Mart, they hire people who normally would not be able to get a job. The company knows that by broadcasting itself as positive and helpful in nature it can increase its revenue and in turn increase the amount of assistance it provides to us the consumer. “In 2004 Wal-Mart donated over $170 million. More than 90 percent of these donations went to charities in the communities served by Wal-Mart stores.’ Even more heartfelt than this, Wal-Mart was the leader in goods based relief efforts for victims of hurricane Katrina. “Walmart’s response to the hurricane was lauded even by its critics: it donated more than $20 million worth of merchandise, including food for 100,000 meals, and it promised jobs for all of its displaced workers.” And the first supply truck to arrive at the superdome was a Wal-Mart truck.
“It takes someone strong to make someone strong.” The Procter and Gamble Company, better known as P&G, proves just that in one of their most recent commercials, “Thank You, Mom”. P&G manufactures household, personal, and laundry cleaning products all over the world. With that being said, nearly 100 days before the 2016 Olympic games in Rio, P&G released yet another heartwarming commercial thanking moms for all they do. In this commercial, P&G uses, pathos, tone in music, and ethos to capture their audience’s attention and effectively promote their brand.
He does not provide statistics or matter-of-fact statements to present the outcomes of Katrina. Instead, Rose writes about what he himself experiences as a result of the storm. This author is not weaving together a tale of imaginary faces in an attempt to gain sympathy. He writes as himself experiencing instances of tragedy, camaraderie, and despondency. There is no logical format for what subject matter he may explore. In this anthology of articles he utilizes dark humor, such as when he writes of the stench and subsequent war of refrigerators; optimism, such as when he describes the characters that remain and the absoluteness of Mardi Gras; nostalgia, such as when he reflects upon memories with his children and his first visit to New Orleans; and dejection, such as instances when he himself begins to lose hope and realize the poor outlook for his
There are many areas of the world where the most basic needs like clean drinking water, proper sanitation and medical care are just not available. When disaster strikes, the people living in these already disadvantaged areas are thrust into situations where death is almost always imminent. Reach Out WorldWide (“ROWW”) was started by a group of 6 men in California. They flew to Haiti and volunteered to help in whatever way they could after a massive earthquake devastated the country on January 12, 2010. While working in Haiti as medical aid volunteers, the group recognized the need for skilled people, supplies and urgency for a faster response when natural disasters strike.
Today, Ben and Jerry's has expanded into a multi-million dollar business, and continues to open franchises throughout the world. Maintaining their commitment to "share the wealth," these two business men have supported many charitable organizations including " 1% For Peace," "Support Farm Aid," and "One World, One Hear Festival," (1)
The Procter and Gamble Company. (2013, November 17). Company Strategy. Retrieved March 22, 2014, from http://www.pginvestor.com: http://www.pginvestor.com/GenPage.aspx?IID=4004124&GKP=208821
Although Lafley has had success, the underlying problem remains. How will Lafley return P&G to its rightful place in Corporate America? P&G's solution to its problems is through product line extensions, expansion into non-premium brands, as well as acquisitions, licensing, reinforcing market orientation through consumer focus, and outsourcing. This recommendation was based on following items;
...evant to the achievements performed by the Salvation Army. People who seek help through the Salvation Army may develop a better outlook about their lives, as well as feel a since of hope. In turn, donations and goals accomplished by and through the Salvation Army foundation give the administrators confidence that their programs are working. Social networking has allowed these organizations to have campaigns for fundraising they are associate within communities and other non-profit organizations.
Longfellow, Henry Wadsworth. “The Tide Rises, the Tide Falls”. Elements of Literature: Fifth Course. Austin: Holt, Rinehart and Winston, 2008. 196. Print.
Red tides have made many people sick such as residents and tourists of Florida’s Gulf Coast. The tides also have affected many business owners because many tourists don’t want to come to beach resorts because of Red tides. Red tides are caused by two ways. One of the ways are the algae reproducing and giving an effect of toxic air. Many outbreaks have also occurred because of red tides. Such of these things include poising form fish and shellfish. To stop Red tides, many researchers have done numerous experiments to try to find a way a way to stop Red tides! There are three main solutions to stopping Red tides. If we try to do these solutions red tides will decrease in the amount of times they occur.
P&G is an international and famous consumer goods founded in United States by Williams Procter and James Gamble both from the United Kingdom since 1837 about 177 years ago. P&G manufactures diversified range of product such as personal care, cleaning items, beauty product, pets food, drugs, & other beverages. Their products are sold in more than 180 countries around the world through grocery and departmental stores and retailers. They are also among the world’s most profitable consumer product company, with highest amount of sales. Their products are recognized in most part of the world. Their company have an organizational strategy to touch the live of its employees which is the major strength and competitive advantage of the company.
Before Lafley took over for Jager, P&G was stretched to the max, haplessly wasting away resources and opportunities with an overcomplicated business strategy. P&G was raising prices on their best selling brands to cover for missed sales and high production costs for new brands that failed to be a successful [Lafley, 2003]. They had hired too many employees and were involved in several investments that were unprofitable. P&G had not had a hit product since the launch of ALWAYS feminine products in the 1980’s and each additional product flop only stretched their recourses thinner and thinner. Costs were high and moral low with employees not afraid to voice their lacking confidence with P&G’s leadership and direction. Subsidiaries were blaming corporate for their missed earnings and visa versa [Lafley, 2003]. Strategies between the brands at P&G clashed and each were out to safe guard their own interests. The prices of their consumer products were too high while the company failed to deliver customer satisfaction. These factors distracted them from what had originally made them successful – being an industry leader in innovation (Markels, 2006).
Detergent comes from the Latin word detergere meaning to clean, it is defined as a cleansing agent. Therefore, water itself is a detergent. This essay looks at soap and soapless (or synthetic) detergents. Both substances we use everyday and have a big market commercially, they effect everyone. Soaps are made from natural products and soapless detergents are produced chemically, each having advantages and disadvantages.