The Use of Search Engine Technology

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Introduction

The use of search engine technology has been an invaluable tool for all users connecting to the internet. These systems are used by,business, education, government,healthcare, and military to name a few. Search engines house millions of web pages, documents , images and other materials collected from millions of websites. The information gather from these sites are held in massive databases where the information is aggregated and index. Search engine’s used special software called spiders to help construct a list of key words. The process of constructing the spider list is called web crawling. According to Franklin (2000) The spiders links to common websites, indexing the words on its page and following every link found within the site.
The information collected by these search engines are collected from customers’ providing details or indirectly as a result of customers’ behavior while on a website. Many search engines have advertisement’s that runs on the sides or in a browser above the search engine. The browser ads are geared to a person search activity.
The method search engine companies used to capture users’ data has drawn concern over individuals’ privacy and the sharing of users personal information. The benefit to consumers is not always convey leaving consumers in doubt. The internet is an electronic marketplace where users personal information is brought and sold to different companies without the consumer’s knowledge. This method of handling consumer personal data has caused debate. Privacy is the

This paper will focus on the top three search engine services, Google,Yahoo and Bing. I will give a brief summary on each company mission statement and each co...

... middle of paper ...

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McCullagh , D. (2006, August). AOL's disturbing glimpse into users' lives - CNET News.

Retrieved from http://news.cnet.com/2100-1030_3-6103098.html

Microsoft (2014, April). We are sorry, the page you requested cannot be found.

Retrieved April 2014, from http://www.microsoft.com/privacystatement/en-

us/bing/default.aspx

Raskin, A. (2013, June). Terms of Service; Didn't Read. Retrieved from http://tosdr.org/

Santa Clara Valley Historical Association (2008). Yahoo! Inc. Retrieved from

http://www.siliconvalleyhistorical.org/#!yahoo-inc/cr1p

Yahoo (2013, January). Yahoo Privacy Policy. Retrieved from

https://info.yahoo.com/privacy/us/yahoo/details.html

Yahoo (2014). Web Beacons. Retrieved from

https://info.yahoo.com/privacy/us/yahoo/webbeacons/

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