The Swoosh Will Get to You

When it comes to sports brands there is always a huge disagreement on which brand is the better brand. People say Under Armour is the top sports brand selling the best of the best to young people all over the nation. Then there is Nike, which is where greatness was built up and sold to youngsters everywhere, making them very happy people. This big argument over which is better has been going on, ever since the competition between the two has heated up to make better products than the other. Nike has the title of being the number one sports brand, but Under Armour is making a huge effort to reach the significant goal that Plank the CEO has set for the company.
Nike knows how the game is played they have been a large competitor in the market for a long time. Where as Under Armour began its business in the late 90’s, coming into the game with little resources under a significant goal to make. As the CEO and founder of Under Armour, Kevin Plank says, “Boy there’s a lot of talk out there.” He was talking about a large tweet that had been going around saying that Under Armour was going to sell to Nike. According to Daniel Roberts a reporter at Cable News Network (CNN) that the enormous $21-billion-in-sales Nike, was going to buy the $1.4 billion lower competitor Under Armour. Now just look at those numbers for a second and ask yourself, which company looks more successful. Nike has the potential to wipe Under Armour off the face of the market; Nike has also spread to a variety packed market.
Nike has found a way to make smart phones work with a bracelet to track all of your physical activity each and every day. Now that is sweet, not is Nike making great sporting and everyday clothes, but they now have found a way to make your phone ...

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...orld of marketing. Nike has been on the top of the list selling top of the line products to gain the trust of buyers for countless years. It will take more then a high set goal to take down the massive company, Under Armour will have to make some pretty huge steps in their marketing if they are going to take the title. Until that day Nike is the best sports brand out there, serving the people who thirst for greatness.

Works Cited

As the CEO and founder of Under Armour, Kevin Plank says, “Boy there’s a lot of talk out there.” He was talking about a large tweet that had been going around saying that Under Armour was going to sell to Nike. According to Daniel Roberts a reporter at Cable News Network (CNN) that the enormous $21-billion-in-sales Nike, was going to buy the $1.4 billion lower competitor Under Armour. Now just look at those numbers for a second and ask