The Representation of Gender in Bond's Films Goldeneye and Goldfinger

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The Representation of Gender in Bond's Films Goldeneye and Goldfinger

There are two films in particular that I have chosen to look at that

show how the representation of gender in Bond movies has changed

throughout the years. These two films are 'Goldeneye' and

'Goldfinger.'

There are many reasons that the representation of gender has changed

between these two films. The most obvious being a change in society.

The two films were made thirty one years apart. Women are now accepted

as being something more that just producing babies and being there to

be slept with.

Between the Bond films 'Licensed to Kill' and 'Goldeneye' a lot of

changes in characters were made. This is due to a lot of controversy

about the portrayal of woman in the Bond films. People, especially

women did not like, that women were being seen as week sex objects who

had to rely on men to be saved.

Today's society has changed a great deal since the first Bond films,

women are now seen as equal to men, and have come into their own. This

difference is shown in the films 'Goldfinger' and 'Goldeneye.'

One of the most important changes that showed how the representation

of gender has changed was the fact that 'M' is now played by a woman,

(In the earlier film 'Goldfinger' 'M' is played by a man.)

'M' in Goldeneye is now played by a woman and not by a typical Bond

girl, but by a respectable, intelligent, mature woman who is seen just

as capable of making decisions as a man.

The first woman that we saw in 'Goldfinger' is a belly dancer, dressed

in next to nothing, and within a few minutes is seen semi naked in the

bath. This shows how women were portrayed...

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more intelligent and vital for the plot. Saying this, James Bond has,

and will probably will always have girls which are there to be sexy,

and to look good, the only difference now being that these girls are

appearing less and less but being replaced with sexy intelligent

women, who are just as respected as Bond himself. These changes have

been growing fast, due to the fast development in out culture. Women

are now seen as equals to men and the newer Bond films show this.

It would seam clear that women in Bond films will continue to grow and

change in line with the development within society. However while the

Bond girls have moved on, one thing remains hardly unchanged …. Bond

himself. He may be licensed to kill, but his aims will always be on

the latest female challenge (a challenge that he will always rise to!)

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