The purpose of this research is to examine the pros and cons of electronic media used for political press agentry, which may help expose more politicians to the public about the political candidates, themselves and their campaign approaches. This will conceivably enlighten and further the knowledge base of the American citizens on the strategies that are used to create the governmental foundation of democracy. This research also will help further acknowledge the good and bad effects of press agentry within the political process, beginning with some of the earliest forms of politics. Introduction The advancement in technology has changed the way the human race has evolved, resulting a change in the way we conduct our cities, states, countries, and our political governments. Political press agentry has been a historical movement that is still today thoroughly continuing to grow. With the prominence of electronic media present, the influence of press agentry has received some great opportunities as well as some being not so successful. The provided research will first discuss the past historical ventures of early politics and how the first press agents used press agentry to formulate order and democracy. Then the provided research will examine political cases involving press agentry, while applying how electronic media affected each individual case differently. Press Agentry Press agentry means the publicity produced by a press agent’s work or skill, especially in making a person or thing seem more desirable, admirable, or successful (Random House, 1997). Political press agentry alone defines the strategic thoughts of the press agent, which is used to gain attraction for his or her candidate from the selected audience. Pr... ... middle of paper ... ...outledge. The American Association for Public Opinion Research. (1972). The Public Opinion Quarterly. In M. E. Shaw, The Agenda Setting Function of Mass Media (pp. 176-187). Oxford, United Kingdom: Oxford University Press. US LEGAL, INC. (2001). Retrieved November 4, 2012, from Agenda Setting Law & Legal Definition: http://definitions.uslegal.com/a/agenda-setting-theory/ Wikipedia. (2001, January 10). Wikipedia, the free encyclopedia. Retrieved April 9, 2014, from Wikipedia, the free encyclopedia: en.wikipedia.org/wiki/Rhetoric Wikipedia, the free encyclopedia. (2014, March 14). Wikipedia, The Free Encyclopedia. Retrieved April 5, 2014, from Wikipedia: en.wikipedia.org/wiki/Barack_Obama_on_social_media Wikipedia, the free encyclopedia. (2014, January 20). Wkipedia, the free encyclopedia. Retrieved April 8, 2014, from wikipedia: en.wikipedia.org/wiki/gennifer_flowers
In the story, What is Rhetoric by William Covino and David Jolliffe, there are a wide variety of topics discussed that are inextricably interwoven with the concept “rhetoric.” Rhetoric, as defined by the authors, is “the study and practice of shaping content.” Consequently, my first thought was: Ok, this is a rather broad and opaque description; my successive thought, however, was one of astonishment, inasmuch as the authors went on to further elucidated this jargon. In doing so, the authors distilled the most crucial elements of what is rhetoric— the prevalence of discourse community, and how appealing language is often a precursor to persuasion.
Rhetoric is the art of effective or persuasive speaking or writing, and its uses the figures of speech and other compositional techniques. It’s designed to have a persuasive or impressive effect on its audience.
398).It is also stated that news divisions reduced their costs, and raised the entertainment factor of the broadcasts put on air. (p. 400). Secondly, the media determines its sources for stories by putting the best journalists on the case and assign them to areas where news worthy stories just emanates. (p.400). Third, the media decides how to present the news by taking the most controversial or relevant events and compressing them into 30 second sound-bites. (p.402). finally, the authors also explain how the media affects the general public. The authors’ state “The effect of one news story on public opinion may be trivial but the cumulative effect of dozens of news stories may be important. This shows a direct correlation between public opinions and what the media may find “relevant”. (Edwards, Wattenberg, Lineberry, 2015, p.
In this article Mary Kate Cary opens up with the supreme court decision to not restrict the use of corporate funds in political advertising so that she can make her point that big money ads are not the most effective way for candidates to reach American constituents. She argues that social media is a new way for politicians to connect with citizens. Her five claim are that Americans can now, choose the media they wish to consume, share the media they choose the share, like posts they agree with and dislike posts they do not agree with, connect with others on social media, and donate to candidate campaigns online. With these claims she comes to the conclusion that politicians want to go around mainstream media so that they can connect directly with the voters.
Over the course of the semester, we have learned about the informal process of the government. In our first paper of the semester, we analyzed how the news media coverage’s role of acting as the fourth branch of the government and its effectiveness in educating the public. The second paper involved the informal workings and strategies of an interest group, but also focused on an interest group’s structure and membership. Finally, we read several political novels to see their role and political impact on the mass public.
Clark (2016) suggests that rhetoric isn’t limited to oral communication, but currently has a permanent foothold in written works: magazine or newspaper excerpts, novels, and scientific reports. Not only written
First, the role of the media is to represent the public and intervene between the public and the government. The media is a mirror, which re...
The aim of this paper is to look at the relationship between the mass media, specifically television, and presidential elections. This paper will focus on the function of television in presidential elections through three main areas: exit polls, presidential debates, and spots. The focus is on television for three reasons. First, television reaches more voters than any other medium. Second, television attracts the greatest part of presidential campaign budgets. Third, television provides the candidates a good opportunity to contact the people directly. A second main theme of this paper is the role of television in presidential elections in terms of representative democracy in the United States.
Rhetoric is the art of effective speaking or writing, and persuasion. Most people use rhetoric numerous of times in their everyday life without their concern or knowing.
In seeking out the news, the press therefore acts as an agent of the public at large. It is the means by which people receive that free flow of... ... middle of paper ... ...responses to the receiver."
The main aim of this report is to analyze the impacts of changes in the media concerning the societal and individual view of politics and politicians. The report also describes significant milestones in mass media since the year 1960 and examines the impact of mass media on how people think politically. The report then considers the effect of technological advancements in mass media and the effect on the results of elections. The use of mass media has increased over the last fifty years in that it is a primary medium through which supporters of various campaigners share their ideas and views concerning politicians and different political parties. Through social media, behaviors and performance of several activists have brought
Americans look to the press to provide the information they need to make informed political choices. How well the press lives up to its responsibility to provide this information has a direct impact upon Americans: how they think about and act upon the issues that confront them.
Althusser (1971) explains that, as an ideological state apparatus, media doesn’t use pressure as a way to bind society together under one dominant ideology, but instead uses the will of the people to make them accept the dominant ideology. However, media is also used as a way for people to challenge the dominant ideology. Newspapers, for example, will have articles that openly criticise and oppose the dominant ideology for what it is, whilst at the same time providing perspectives and opinions on different ideologies (such as feminism) that society can believe in. Although these alternate ideological perspectives exist, they are usually overlooked and only ever reach small audiences. Ideology can also help us understand the media because of the way in which it distributes ideology.
The current role of mass media in politics has definitely played a significant role in how view and react to certain events and issues of the nation. Newspapers, magazines, television and radio are some of the ways information is passed onto many of the citizens. The World Wide Web is also an information superhighway, but not all of the sources on the Internet are credible. Therefore, I will only focus on the main three types of media: written, viewed, and audible, and how they affect whether or not democracy is being upheld in the land of the free. The media includes several different outlets through which people can receive information on politics, such as radio, television, advertising and mailings. When campaigning, politicians spend large quantities of money on media to reach voters, concentrating on voters who are undecided. Politicians may use television commercials, advertisements or mailings to point out potentially negative qualities in their opponents while extolling their own virtues. The media can also influence politics by deciding what news the public needs to hear. Often, there are more potential news stories available to the media than time or space to devote to them, so the media chooses the stories that are the most important and the most sensational for the public to hear. This choice can often be shaped,
In our democratic society, mass media is the driving force of public opinion. Media sources such as Internet, newspaper, news-broadcasts, etc, play significant roles in shaping a person’s understanding and perception about the events occurred in our daily lives. As long as the newspapers, internet, network television, etc, continued to be easily accessible to the public, the media will continue to have an influence in shaping its opinions. Factors such as agenda-setting, framing and priming help shape the public opinions. Agenda-setting is when the media focuses their attention on selected issues on which the public will form opinion on, whereas framing allows the media to select certain aspects about the problem and then make them appear more salient. Similarly, priming works by repeatedly exposing certain issues to public. As the issues get more exposure, the individual will be more likely to recall or retain the information in their minds. This paper will discuss these three factors played out systemically by media and how our opinions are constantly being influence and shape by them.