The Pros And Cons Of Nike

This video talks about the brand of Nike. In the beginning, I think most of people in the world know Nike as a sport brand because Nike is one of the largest sport companies especially for the shoes in the world. Therefore, when some one is thinking to buy sport shoes for example, the first brand that comes in his mind is Nike why? It is because it is easy to find a Nike store in many countries in the universal or through the online store. Also, it is because Nike offers a lot of different kinds of sport shoes by different price. However, The video gives a little background about Nike brand and the business of the shoes. In 1980s, When Nike saw that the running shoes was down slowly, it moved to the casual shoes because Nike knew that many people wearing this kind of shoes when they go to the public places and for walking to the work.

After that, Nike was tended to make functional shoes that the world needed based on Nike’s opinion.

However, the CEO of Nike has a great vision which is” Nike is more than sport and more than sport shoes” In addition, there are pros and cons of the Nike’s brand. The pros of Nike brand are that Nike has the ability to fight the other competitors such as Adidas. Also, Nike has the ability to maintain the brand’s image that helps Nike to create the price. Another pro is that Nike is more than sport and shoes as the CEO of Nike

said. The last pro is that Nike always uses and create the best sport heroes in order to market its products to the people. On the other hand, the con of Nike is that it has high cost for the research and improvement to make the investment in order to market the products. Also, Nike has a high price for most of its products, so some people cannot buy its products because that. In my opinion, Nike should make different quality for its products and each quality has deferent price, so that people who cannot buy the product because the high price can buy the product that has less quality with less price. Also, Nike should focus to make the different strategy for marketing its products between times to time.
In conclusion, Nike will be the best company for sport shoes in the world if it can keep its strength and try to fix and improve its weaknesses beside finding the reasonable opportunity.