The Pros And Cons Of Competition

Competition is what comes daily when individuals are in major industries such as drink companies. Individuals are always striving to better their merchandise, increase their sales and make a profit. While serving their customers they are constantly striving to produce carbonated drinks, water, energy drinks, Gatorade and more. Companies are out for sales, marketing, customers and profits.

Competition is seen daily amongst Pepsi and Coca-Cola. In most cases individuals even compare the two just because they are major competitors that are always creating and innovating new ideas. The key to competition always making sure there is a plan to become successful. Businesses have to always have to stay ahead of the game. The businesses must always be put into place and remain one step ahead of the competitor. One business may target only the elderly generation. While on the other hand another business is targeting the generation to come or the present generation. Children may not like what the older generation

For example in Essentials of Management “the convenience stores were aggressive in pressing alternate beverage producers and food distributors for low prices and slotting fees”. The convenience store mainly carried two to four brands of alternative beverages outside of what was offered from Pepsi or Coca-cola, and required the sellers to pay an annual slotting fee in return for providing bottle facings on cooler shelf.” “The food and beverage distributors usually allow alternative beverage producers to negotiate slotting fees and any rebates directly with the store buyers, according to Essentials Strategic Management”. (p. 267) In 2010 Pepsi Co was the world’s fourth largest food and Beverage Company with the 2009 sales being 43 billion dollars according to Essentials Strategic Management