The Production Techniques of Whitby Morrison Ltd

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The Production Techniques of Whitby Morrison Ltd

On Tuesday 13th August 2002, I visited Whitby Morrison Ltd. This firm

specialise in manufacturing ice cream vans that are specific to the

customer's demands. This firm is a sole trader and a private company.

This small family company based in Crewe have been around for 50 years

and they also export their vans to customers outside the U.K.

The visit consisted of a guide around the site, observing the many

stages that an ice cream van goes through. They only have two

warehouses, where they produce the vans, this houses up to 40

employees divided into many departments. The first place I was taken

to was the main warehouse, where most of the production occurs. The

work that is done is creating the body of the van, cutting metal for

the vans, engineering of the actual ice cream machines, and

installation of the ice cream machines.

The second warehouse is new to the company; they only have a few vans

in this section. Most of the work that is done is cleaning up the body

or shell of the van. Mostly sanding and taking off edges that aren't

required.

During the production there are many machines used, these machines are

hand tools and cutting devices. They obviously use different machines

compared to a car factory, because each van is made individually. They

types of equipment that they use are hand tools, industrial saws,

normal carpentry tools, and spraying equipment. All of the work is

labour intensive, this means that most of the work is done by the

employees. Without the workers nothing can be made, resulting in no

money coming into the company. As you can see the type of production

that Whitby Morrison use is job production. This type of production

produces vans depending on the customer's specification and normally

takes a week to produce 3 vans.

Other production techniques include benchmarking. This enables them to

copy over companies that produce vans and make their vans better than

their rivals.

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