The Power of Personal Image

1468 Words3 Pages
bulb-icon

Recommended: Positive and negative effects of popular standards of beauty

The Power of Personal Image A young woman stands in front of the mirror and is disgusted by the reflection that only she can see. Thunder thighs, flabby arms, and a pot belly obstruct her view of the beautiful, smart, and loving woman who stares back at her. This is exactly the type of person the advertisement agencies and the media prey upon, someone who is self-conscious and ashamed of her body, someone who is willing to go to any length or pay any price to have the "perfect" body. In her essay, "Narcissism as Liberation", Susan Douglas wrote about the power and influence that the advertisement industry has in America. The advertisement agencies and the media do not just prey upon self-hating persons, they help to create them. "When an image is presented..., the way people look at it is affected by a whole series of learnt assumptions. Assumptions concerning: Beauty, Truth, Status, Taste, etc. (Berger 53)." We learn from a very early age all about assumptions concerning body image. Television commercials and magazine advertisements teach us that we must look like models and surround ourselves with beautiful things in order to live a worth while life. We are constantly bombarded with images of "beauty" every time we turn on the television set or flip through the pages of magazines. Day after day, hour after hour, minute after minute, our minds are being filled with images of "beautiful people" endorsing products that they claim will make us beautiful as well. We believe what these advertisements claim, and we buy the products. After using the product, we begin to compare ourselves to the so called "beautiful people" in the advertisement and soon realize that we do not measure up. We learn from a very early age that it seems our bodies are inferior to the rest of the world's. The advertisement industry and the media have the power to influence our opinion on what we see as being beautiful. Advertisements dictate what we must look like in order to be accepted in a world so obsessed with body image. They tell us that it is no longer sexy to have a normal body with a little fat on your bones. The hour glass figure is out of style, while the stick figure is in style. In order to be considered sexy and beautiful in today's world women must have the tanned body of a half starved adolescent girl. The advertisement industry and the media created this bi... ... middle of paper ... ... to please their man and keep them happy so that their man will love them in return. There is something about our body that we all would like to change because we feel that our bodies are not good enough, like our height, our weight, our eye color, etc. We want to change ourselves because of the pressure that advertisements places on us to be one of the "beautiful people". They make us feel worthless because we do not look like a super model. If the advertisers and the media stopped focusing so much attention on physical beauty and perfection and focused a little more on inner beauty and strengths, then maybe when we would look in the mirror, we would not just see what we look like on the outside, we would be able to see the person we really are. Works Cited Berger, John. "Ways of Seeing" Ways of Reading. 4th Ed. Eds. D. Bartholomae & A. Petrosky. Boston: Bedford Books, 1996. 46-72 Susan, Douglas. "Narcissism as Liberation" Ways of Reading. 4th Ed. Eds. D. Bartholomae & A. Petrosky. Boston: Bedford Books, 1996. 117-133 Fabian, Allison. "Fat Fears" Cosmopolitan, July 1997. 190-195 Golin, Mark. "Why Thongs Turn a Man's Mind to Mush" Cosmopolitan, July 1997. 32

Show More
Related

  • Media and Body Image

    1147 Words  | 3 Pages

    We hear sayings everyday such as “Looks don’t matter; beauty is only skin-deep”, yet we live in a decade that contradicts this very notion. If looks don’t matter, then why are so many women harming themselves because they are not satisfied with how they look? If looks don’t matter, then why is the media using airbrushing to hide any flaws that one has? This is because with the media establishing unattainable standards for body perfection, American Women have taken drastic measures to live up to these impractical societal expectations. “The ‘body image’ construct tends to comprise a mixture of self-perceptions, ideas and feelings about one’s physical attributes. It is linked to self-esteem and to the individual’s emotional stability” (Wykes 2). As portrayed throughout all aspects of our media, whether it is through the television, Internet, or social media, we are exploited to a look that we wish we could have; a toned body, long legs, and nicely delineated six-pack abs. Our society promotes a body image that is “beautiful” and a far cry from the average woman’s size 12, not 2. The effects are overwhelming and we need to make more suitable changes as a way to help women not feel the need to live up to these unrealistic standards that have been self-imposed throughout our society.

    Read More

  • The Effects of Media on the Body-Image of Preadolescent Girls

    1991 Words  | 4 Pages

    Advertisers use women that are abnormally thin, and even airbrush them to make them appear thinner. These advertisers promote a body image that is completely unrealistic and impossible to achieve (Dohnt & Tiggemann, 2006b). It has been instilled in these advertisers’ minds that a thinner model will sell more (Hargreaves & Tiggemann, 2003). Media has a direc...

    Read More

  • The Loss of Creature by Walker Percy

    1559 Words  | 4 Pages

    Bartholomae, David, Petrosky Anthony. "Ways of Reading: An Anthology for Writers." University of Pittsburgh 7th Edition (1998): 467-81.

    Read More

  • Way of Seeing, by John Berger and Susan Bordo’s Beauty (Re)discover The Male Body

    969 Words  | 2 Pages

    Berger, John. "Way of Seeing." Berger, John. Ways of Reading: An Anthology for Writers. Ed. David Bartholomae and Anthony Petrosky. Ninth Edition. Bedford/St.Martin, 2011. 141-160.

    Read More

  • White Washed World

    767 Words  | 2 Pages

    Beauty is often described as being in the eye of the beholder. However in modern western culture, the old adage really should be beauty is in the eye of the white makeup artist, hair stylist, photographer, photo shop editor, and advertiser. Beauty and body ideals are packaged and sold to the average American so that we can achieve vocational, financial, social, and recreational successes. Mass media and advertising has affected the way that women perceive and treat their own bodies as well as their self-concept. Women are constantly bombarded with unrealistic images and hold themselves to the impossible beauty standards. First, we will explore the role of media in the lives of women and then the biggest body image issue from a diversity stand point, media whitewashing.

    Read More

  • Media's Negative Impact on Body Image

    1409 Words  | 3 Pages

    One's body is what makes us who we are. Every single person is unique due to an individual physical trait. Even though everyone has an opinion about what his or her perfect body would be, changing one's personal features would take away from individuality. I personally would never have plastic surgery because when I look at myself, I do not see a tall, skinny young man with a funny looking nose and big "bug" eyes, rather I see a beautifully sculpted masterpiece that God has made just for me. I take pride in the fact that there is no one else on this earth exactly like me. Not just my inner beauty, but my outer beauty makes me different from everyone else. Life would be so boring if everyone looked exactly the same. I personally could not be more content and happy with my body image. What’s body image? Body image is how people picture themselves and how they think other people picture them. It is basically how you feel about your body, and it includes your perception, imagination, emotions, and physical sensations. Mass media has been able to shape popular culture and often influence public opinion. However, when abused, the power of media can harm the general population. Images portrayed by the media tend to make people strive to be someone else's idea of perfect while subconsciously ignoring their own goals. Stereotypes formed by the media that include thin, tanned women, and wealthy, muscular men have led to a decline in self-acceptance. The majority of media today often present the perfect body to the public, hoping that consumers will strive to achieve fitness using a certain product or idea. While this form of advertising may somewhat increases a product's market share, many people suffer from inner conflicts as a result of f...

    Read More

  • Body Image In Barbie Doll, By Marge Piercy

    1996 Words  | 4 Pages

    The image of a woman’s body has always been the center of attention to society all over the world. Globally, anyone who thinks of a woman’s ideal body, immediately thinks of a thin body with no cellulite and no imperfections, a small waist and soft skin, between other descriptions that are considered “hot” and “good looking”. Females often feel pressured to attain society’s high expectations because it is easier to fail them, rather than meet them. The music and other industries, like advertisements constantly portray an ideal and beautiful body for women, in most cases thin. When women see these images and then look at their own bodies, which are most of the time different from what is portrayed as ideal in society’s eyes, they begin to think

    Read More

  • Unrealistic Body Images

    1147 Words  | 3 Pages

    The most fashionable, sought after magazines in any local store are saturated with beautiful, thin women acting as a sexy ornament on the cover. Commercials on TV feature lean, tall women promoting unlimited things from new clothes to as simple as a toothbrush. The media presents an unrealistic body type for girls to look up to, not images we can relate to in everyday life. When walking around in the city, very few people look like the women in commercials, some thin, but nothing similar to the cat walk model. As often as we see these flawless images float across the TV screen or in magazines, it ...

    Read More

  • Reasons Why Women Develop a Negative Body Image

    1161 Words  | 3 Pages

    In her novel “Beauty Myth”, Naomi Wolf argues that the beauty and fashion industry are to blame for using false images to portray what beautiful woman is. She believes the magazines are to blame for women hating their bodies. Wolf states, “When they discuss [their bodies], women lean forward, their voices lower. They tell their terrible secret. It’s my breast, they say. My hips. It’s my thighs. I hate my stomach.” (Wolf, 451) She is focusing on how w...

    Read More

  • Effects of Media on Women’s Body Image

    689 Words  | 2 Pages

    In this age, media is more pervasive than ever, with people constantly processing some form of entertainment, advertisement or information. In each of these outlets there exists an idealized standard of beauty, statistically shown to effect the consumer’s reflection of themselves. The common portrayal of women’s bodies in the media has shown to have a negative impact on women and girls. As the audience sees these images, an expectation is made of what is normal. This norm does not correspond to the realistic average of the audience. Failing to achieve this isolates the individual, and is particularly psychologically harmful to women. Though men are also shown to also be effected negatively by low self-esteem from the media, there remains a gap as the value of appearance is seen of greater significance to women, with a booming cosmetic industry, majority of the fashion world, and the marketing of diet products and programs specifically targeting women.

    Read More

  • Body Image Of Beauty

    1524 Words  | 4 Pages

    The alternative cause of having an idealized body is women want to increase their attractiveness. Women seem very critic about their own beauty. In a commercial, “ Dove Real Beauty Sketches,” there is a lack of self-esteem on how the women describe themselves from behind the curtain. Dove published survey data asserting, “Only 4% of women globally consider themselves beautiful and 54% agree that when it comes to how they look, they are their own worst beauty critic.” The body images of women in which how women see themselves in the minor or in their mind have become so dramatic. Women are

    Read More

  • Propaganda from the Beauty Industry

    1213 Words  | 3 Pages

    ...r young, impressionable mind will have been exposed to more than 77,000 advertisements, according to an international study. Last week, it confirmed the link between the images of female perfection that dominate the media and increasing cases of low self-esteem among young women..” (Shields,2007). The propaganda techniques such as liking, sex appeal, and celebrity endorsements are used in advertisements constantly. Commercials on television, billboards, magazines, and various other advertisement types are everywhere you look in America, and sadly it has become very important for women of all ages to try to be perfect. We come into contact with these messages every day, and the beauty industry is getting bigger and bigger. Propaganda has molded our worldly perception of beauty and will only continue to hurt us and gain from our lack of self-esteem if we allow it to.

    Read More

  • ideal of beauty by media cause negative effect

    617 Words  | 2 Pages

    Flip through any trendy and popular fashion magazine and you will find endless advertisements blessing the importance of improving one’s body to accomplish an ideal body shape. The message of “ideals of beauty” are often conducted by pictures and videos of thin and dazzling models and celebrities. Apart from the pictures and advertisement that are printed in magazines. Other culprits that promote ideal beauty includes Hollywood films, television series as well as some music videos. All of these materials covey the concept of ideal beauty to the younger generation. And I strongly believe that these will cause negative influence on people.

    Read More

  • How Are Women Portrayed In The Media

    1492 Words  | 3 Pages

    Instead, this study used images of “attractive, average-sized female models” in advertisements for perfumes. When participants of the study were exposed to both thin and average-sized models, they did not report any difference in the attractiveness of the models. The results of this study also found that being exposed to average-sized models leads to a lower level of anxiety about their bodies. Some of the women who had participated in this study had even felt more positive about their bodies after looking at these types of images. This research suggests that using average-sized models in our current media advertisements, may actually help promote a positive and healthy body image (Diedrichs & Lee,

    Read More

  • Society Is the Problem: The Beauty Standard

    743 Words  | 2 Pages

    Susan Bordo states in her article “Never Just Pictures”, that children grow up knowing that they can never be thin enough. They are thought that being fat is the worst thing ever. The ones responsible for this are the media, celebrities, models, and fashion designers. All of these factors play a big role on the development of the standard and how people view themselves. Everyone at one dreams about being the best they can in any aspect. But to achieve that most believe that one of the big factors is outer beauty. So people look at celebrities and fashion designers, and believe that to be accepted they have to look like them. That’s when they take drastic measures to change their appearance because they’ve been influenced by the Medias idea of “beautiful.” This feeling mostly happens in women but in recent years the gender gap has become smaller. Now men also feel the need to look good because of the media. On the TV, instead of having infomercials ...

    Read More

More about The Power of Personal Image

Open Document