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Impact of advertising on teenagers
Impact of advertising on teenagers
Impact of advertising on teenagers
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The ideals of beauty which are promoted by the media and the advertising industry have a negative influence on people.
Do you agree with this statement? Why? / Why not?
Flip through any trendy and popular fashion magazine and you will find endless advertisements blessing the importance of improving one’s body to accomplish an ideal body shape. The message of “ideals of beauty” are often conducted by pictures and videos of thin and dazzling models and celebrities. Apart from the pictures and advertisement that are printed in magazines. Other culprits that promote ideal beauty includes Hollywood films, television series as well as some music videos. All of these materials covey the concept of ideal beauty to the younger generation. And I strongly believe that these will cause negative influence on people.
In physical aspect, teens may feel dissatisfaction when they exposed to the media’s ideal beauty and may results in developing unhealthy weight-control practices in teens over the world. These kinds of weight-control practices includes self-induced vomit, fasting, extreme exercis...
In conclusion it is possible to see how the media promotes a physical and psychological disease among women through the usage of unrealistic body images as it urges them to change their bodies, buy “enhancing” products, and redefine their opinions. Such statements may appear to be ridiculous, but for young women who are seeking to perfect their body according to how the media portrays “good looks” it is the basis for corruption. Confidence, contentment and healthy living are the keys to a perfect and unique body image and no amount of money can advertise or sell as genuine a treatment as this.
Today society has never been more aware of the impact the media has on what is considered to be an attractive person. Those who are most vulnerable by what they observe as the American standard of attractiveness and beauty are young females. Their quest to imitate such artificial images of beauty has challenged their health and their lives and has become the concern of many. As a result, advertisements used in the media are featuring more realistic looking people.
The media uses means such as social media, magazines, and television to influence people, specifically teenagers. Adolescence can be a confusing time for everyone, but teenage girls are more vulnerable to their influence due to their emotional maturity. Although girls currently believe that this impossible body image is expected of them, they develop eating disorders because of it. For example, the Victoria's secret fashion show and underwear commercials help set up the impossible beauty standard all girls and women are trying to achieve. Those models live by a strict diet and exercise routine plus their photos are manipulated in order to look the way they do. If models don't look thin enough, they will “frequently have collarbones, ribs, and even hips erased to make them look thinner (Body Image-Photo Manipulation).” Magazines are also a huge part of media's influence. It is common to find teenage girls reading fashion magazines. One issue of the popular magazine, Vogue, “was found to contain 144 manipulated images, including the cover (Body Image-Photo Manipulation).” It is normal to be conce...
Our society today is heavily influenced by the media and the imagery it shows. Though it may be indirect, the media provides unhealthy messages about ideal body sizes, gender attractiveness, and weight control that make women view themselves in a negative way. Magazines, television, and movies influence teenage girls on what they believe their body image should be. The images they show set the standard of what is considered physically attractive in our society. With the use of photoshop, media depicts falsified images of models and actresses to create a perfected look that is unattainable by the average woman. This creates a desire among teenage girls to look like these stars that are often shown. When teenage girls look at these images, they compare themselves to those images, and then judge themselves based on these comparisons. These judgements can potentially lead to eating disorders. In order to prevent the risk of eating disorders among teenage girls, the media should depict a typical image of people, rather than idolizing a specific standard of beauty.
As a result of the wide variety of media that is in the world, it plays as one of the main factors to most of the body distortion and low self-esteems that is put on men and women. According to Lau, beauty or body perfection, “...is a social/cultural construct, and that advertising, lifestyle/entertainment magazines, movies, scripted and reality television, documentaries and even public service campaigns all play a role in normalising the unrealistic pursuit of body perfection” (Lau, Harris-Moore…). Because of the broad variety of media there is, each has a different perspective on what the ideal ‘real beauty’ is, this causes a lot of pressure to be put upon people on how they should truly appear. In addition, media is also setting the standards that people should start looking like celebrities. As stated by a plastic surgeon, Z. Paul Lorenc in The Culture of Beauty, is that “...one of several concerns is the more and more Americans are seeking plastic surgery because of the very high beauty bar set by celebrities” (Gerdes, The Culture of Beauty). Due to the media constantly flaunting how attractive celebrities are, it makes men and women feel as if they are not good enough and that they need to modify themselves to become socially acceptable in the eye of
In conclusion, society’s influence sparks the initial thought that skinny is pleasurable and desirable. Adolescents will buy into this misconception that they get from the media and society. When this misconception is bought into, it can cause serious consequences as the individual looks for extreme measures of weight control. This weight control can be contained by helping individuals struggling with Anorexia and Bulimia fix their distorted view of themselves, eliminating the negative influence one media source at a time.
The importance of physical appearance is emphasized and reinforced early in most girl’s development; studies have found that nearly half of females ages 6-8 have said they want to have a slimmer body image (Serdar). Body image is a complicated aspect of the self-concept that concerns an individual’s perceptions and feelings about their body and physical appearance (Serdar). Images in the media today project an unrealistic and even dangerous standard of feminine beauty that can have a powerful influence on the way women view themselves (Serdar). This ‘ideal’ body image is present in mainstream media, and mainstream media are a sources for women to turn to for women with how they should look. (Hendriks, 2002). Images in advertisements, television, and music usually portray the ideal woman as tall, white, thin, no curves, and have blonde hair. Women who are active viewers of media may develop the attitude that thinness is desirable, experience greater body dissatisfaction, and may even partake in weight loos behaviors in attempt to mirror the models and actresses they observe in the media. (Hesse-Biber, Leavy, Quinn, & Zoino, 2006). In recent years, women’s body sizes have grown larger, while societal standards of body shape have become much thinner (Serdar). Only a very small percentage of women in Western countries
Numerous studies have identified a desire for thinness in young girls, in ages as young as 6. Young adolescent females are surrounded in an environment (particularly in western culture) where dieting, desire for thinness and so called “fat talk” is often brought up in everyday conversation. Not only are these popular topics of discussion between a young girl and her peers, but family and the media also have a somewhat greater influence. For example, a mother’s behavior regarding weight loss diets and fat talk could influence her daughter, and provoke her to follow in her footsteps. A mother’s input in her daughter’s body image is shown to be more effective than her fathers input. The dieting behavior by the mother and/or peers is what is also known as “modeling”. Modeling is something that occurs when the adolescent copies actions of those around her, for instance dieting and binge/purge behavior. Female adolescents may also experience what is known as physique anxiety. Physique anxiety is related to compa...
By allowing younger girls and teens to be portrayed as grown woman in advertisements, our teens are losing their young innocence. With society’s increasing tolerance, this epidemic will continue to exploit our young daughters, sisters and friends. Young teens feel an enormous amount of pressure to obtain the ‘ideal’ perfect body. Trying to emulate the advertisements seen in the media and magazines. As a result, more girls and woman are developing eating disorders.
Among women in the U.S., is a constant reminder with the underlying message being “be skinny or die trying”. There is a plethora of diet plans, pills, and meals, and women seem to get the idea that they need to change some sort of physical attribute about their body. Most grown women are aware of anorexia and the effects it can have on the body. Nonetheless, the problem lies within the four walls of the women’s homes. Contained by those walls are the daughters of the women, and they, unlike their mothers’ don’t understand the actual effects of not eating enough. All the young teens understand is that they are not as skinny as the other girls they are surrounded by on a daily basis. –Research shows that by the age of 7, many children have already decided that it isn’t okay to be fat. – The datum that it has already crossed the minds of seven year old girls to want to be thinner, should be an automatic red flat to the media, and society, to tone down the signals they are sending young girls in America. -69% of girls in 5th-12th grade reported that magazine pictures influenced their idea of a perfect body shape.- Social media and other forms of media cause more problems with anorexia than people assume. In a particular instance, the clothing store, Urban Outf...
In this age, media is more pervasive than ever, with people constantly processing some form of entertainment, advertisement or information. In each of these outlets there exists an idealized standard of beauty, statistically shown to effect the consumer’s reflection of themselves. The common portrayal of women’s bodies in the media has shown to have a negative impact on women and girls. As the audience sees these images, an expectation is made of what is normal. This norm does not correspond to the realistic average of the audience. Failing to achieve this isolates the individual, and is particularly psychologically harmful to women. Though men are also shown to also be effected negatively by low self-esteem from the media, there remains a gap as the value of appearance is seen of greater significance to women, with a booming cosmetic industry, majority of the fashion world, and the marketing of diet products and programs specifically targeting women.
...r young, impressionable mind will have been exposed to more than 77,000 advertisements, according to an international study. Last week, it confirmed the link between the images of female perfection that dominate the media and increasing cases of low self-esteem among young women..” (Shields,2007). The propaganda techniques such as liking, sex appeal, and celebrity endorsements are used in advertisements constantly. Commercials on television, billboards, magazines, and various other advertisement types are everywhere you look in America, and sadly it has become very important for women of all ages to try to be perfect. We come into contact with these messages every day, and the beauty industry is getting bigger and bigger. Propaganda has molded our worldly perception of beauty and will only continue to hurt us and gain from our lack of self-esteem if we allow it to.
In today’s society, as well as the media, appearance has become the most onerous topic. One is expected to live up to the horrendous, unfeasible standards of beauty. Body image has become an issue greatly emphasized within the media and society, along with other issues such as self-presentation and inner vs. outer personality. There is a not-so-new obsession with women being thin and brittle, and with men having muscles impossible to achieve without the help of illegal or harmful substances, thus leaving the human race to live in a world more focused on “fitting in” than having individuality. The general public is influenced on a daily basis to imitate the media’s unrealistic expectations of appearance.
Teenagers constantly worry about their body image. Magazines, newspapers, and television don’t exactly help to boost their confidence. The portrayal of stick thin woman and body building men forces teens to believe they need to achieve that “perfect” body and look. The biggest issue of these images being broadcasted to teens is the effects that the images have on them. Teenagers who obsess over their body image can experience stress due to trying to impress others, develop an eating disorder, and neglect, and even jeopardize, important aspects of their lives when they focus too much on their body image.
Show business promotes commercials, print advertisements, films and shows where unbelievably perfect women are seen as the ‘ideal beauty’ The ‘ideal beauty’ controls the behavior of young girls and manipulates their perception of beauty. The term ‘ideal beauty’ is defined to be a conception of something that is perfect, especially that which one seeks to attain. Many young girls everyday are exposed to fashion and beauty advertisements that feature models who are portrayed as ‘perfect’. Due to this Technological Age, girls are exposed to many advertisements that encourage them to be like the featured models- tall, skinny, and foreign. There is also a survey conducted by Renee Hobbs, EdD, associate professor of communications at Temple University which states that, “The average teenage girl gets about 180 minutes of media exposure daily and only about ten minutes of parental interaction a day.” Moreover, media also promotes and advertises cosmetics, apparel, diet pills and exercise gears in the name of beauty and fitness, convincing girls to buy and ultimately patronize their products. Becoming very addicted with using such products can eventually lead to overdoes and becoming vainer. It may seem obvious to most of us that people prefer to look at beautiful faces. While beauty itself may be only skin deep, studies show our perception of beauty may be hard-wired in our brains (Stossel,