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Unique case study on marketing
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Based on the study, UNIQLO is very important all over the world because its fashion is one of the best designs that were produced by UNIQLO. Fashions are the sources that help the people to wear any kind of cloth to look simple and fashionable. The purpose of this study is to presents the extensive review and analysis of UNIQLO is very good to fulfill consumer needs, wants, and demands in fashion’s world. Based on the study of the UNIQLO’s company, we know that UNIQLO is the best till date. There are many people loves to wear the UNIQLO product because it provides very smart fashions, features and ease of use to the users. It performs better than the other competitors but still another brand is better. UNIQLO’s product has a reasonable price …show more content…
The following are some of the important factor that can be seen from carrying out a pestle analysis for UNIQLO’s companies. There is a political factor of UNIQLO. In examining the political factors, UNIQLO has to assess the political environment and its influence in information dissemination as well as its fashion services. This should cover tariffs and taxation as well as government regulations and restrictions. For instance, UNIQLO has in the recent past had to deal with political issues with all the countries. This is due to the laws and regulations concerning access to some taxation in every country. UNIQLO is still dealing with taxation issues for example “GST” and has even lost market to a major in some countries. Such political factors can prevent UNIQLO from thriving in certain countries. For the economic factors of UNIQLO, most companies are usually affected by economic factors and UNIQLO is not an exception. Inflation rates, economic growth, tax regulations, interest and exchange rates in some countries can all fall under economic assessments and make the UNIQLO’s company being involved in problem. For a labor intensive venture, economic problems can trickle down to employment issues. Yet UNIQLO has not experienced any stagnation despite the recent economic upheavals in some countries.
Lululemon, a premium yoga-focused retail chain, serves two market segments. One segment consists of consumers who are characterized as “trendy urban” and the other segment consists of “wealthy” consumers. The “trendy urban” segment, in summary, is fashion oriented or active women who live in metropolitan areas. The “wealthy” market segment is affluent women who live in either urban or suburban areas. As discussed below, these two market segments are defined by differences in demographics, geography as well as behavioral and psychographic characteristics.
In recent years, there is a kind of fashion emerges and grows rapidly which is fast fashion. It can be traced back to the late 1980s and early 1990s. The retailers started to providing variable and fashionable clothing to their customers, thus it had added mid-season purchasing to their previous two-season calendars. (Tokatli, Wrigley and Kızılgün 2008) However, fast fashion cannot be viewed as a global phenomenon only, it also represents a few sociological perspectives for people to research and study.
Clothing manufacturer American Apparel has a long notorious history for pushing the limits with their 'risqué ad campaigns. Their advertisements has been condemned sexual exploiting women and essentially using pornography to sell its clothes. American Apparel has become one the most pornographic advertisers of all time.
Brand identity is about story telling. Using the latest content that has been published, compromising the five best images that reflect the profile of the brand, a consumer-photo-storyboard can be developed to: Describe the profile of the brand; Identify the main communication and publicity themes; and Critically assess the integrated modes of communication with consumers, including limitations and negative content.
A PESTEL analysis is a framework or tool used by marketers to analyse and monitor the macro-environmental (external marketing environment) factors that have an impact on an organization. The result of which is used to identify threats and weakness which is used in SWOT analysis. (Professional Academy n.d.)
In order to identify the uncertainties in Shell’s far environment I decided to use a PESTLE analysis approach to the oil and gas industry.
Every business enterprises whether it is small or large, aim to meet the needs of their potential and actual customers. There are some sorts of concepts and theories that they need to follow to do it. The essay will be looking at the marketing concepts and marketing theories which are portrayed in the PESTEL theory analysis and how they have application in guiding business marketing practice. In addition, there will be comparison between PESTEL with Porter’s 5 forces to discuss how both theories relate to each other.
Hennes & Mauritz (H&M) is a Swedish clothing retail company. The company was founded by Erling Pesson in 1947. The first H&M store was opened in Vaesteras, Sweden in 1947. The mission of H&M is to offer fashion and quality at the best price where “quality includes ensuring that products are manufactured in a way that is environmentally and socially sustainable” (H&M, vision & policy, n.d., para. 1). This essay is to highlight the current market analysis, pricing strategy, retail strategy, and competitive advantage analysis of the company.
Introduction Air India airline is one of the biggest airline in the India. It was established by the famous company TATA and since its incorporation. It has grown very well and has spread all over the world in the different destinations. It has become the reputable brand in the airline industry with having the operations over 152 destinations. It has link up connections in the 35 countries and it currently has 137 fleets.
In the analysis process, all the questions of six focus groups were summarised into six main themes: 1) Customers’ attitudes towards fashion brands, 2) Powerful brand evaluation, 3) Attitudes towards shopping for fashion brands online, 4) Factors affecting purchasing choice, 5) Promotion evaluation, 6) Evaluation of channels of accessing to fashion brands, 7) Challenges of building fashion brands in Shanghai. Then the discussion was developed around the seven main themes.
Although there will not be the ‘exclusivity’ appeal as many copies of an item of clothing is made, the price reduction will attract customers making them strong competitors in the market. Based on the primary resource found, the surveys depicted that majority (7 out of 13 volunteers) found Mr Price to have low prices and high quality items. When asked about Mr Prices strengths 8 out of 13 (61.5%) indicated that affordable clothing was a strength and is the reason they shop there. 3 out of 13 (23.1%) said they were easily
The act of consumption has been the primary means through which individuals in society participate and transform culture. Culture is not something already made which we consume; culture is what society creates through practices of everyday life and consumption involves the making of culture. When attempting to understand certain acts of consumption it is necessary to observe the relations involved in production and consumption. Through technological innovation, the fashion industry has been expanded to play a prominent role in consumers’ purchasing decisions and styles are becoming less difficult to obtain. With the expansion of department stores and shopping being viewed as a leisurely activity, this has continued to transform the act of fashion consumerism. The functional interests feature a rational attachment to clothing items. Symbolic benefits involve status and prestige to fulfill the achievement for positive self-esteem. Further benefits include a provided experience for the individual consumer and the created use of imagery and desire used to enrich one’s life.
As a matter of fact, a sofa with all the electronics needs from phone-net surfing is a dream come true for many fashion gadget lovers out there. Nevertheless, taking a bird’s eye on trends of fashion in Pakistan in the 21st century, we come to know that not only fashion industry is growing day by day but also people of every age group are tremendously attracting towards itand especially women are more influencing by dint of it. Interestingly so, people are now more conscious what to wear in conferences, parties, religious festivals, birthday and marriage ceremonies and Valentine’s Day. Womenare increasingly attracted towards embroiderkurta with jeans, trousers, tight half sleeve and sleeveless shirts with Capri trousers have also been adopted by them.It is worn with different sleeve length, shirt length, necklines and different types of shalwars like patiala shalwar, churidar pajama,kurtas and Maxis dress is very in these days and it is the best dress for young girls. Khaddi has given lot of range to its customers. Fabia dress, Mayla shoes, felicity bracelet, Sara bag and stylish hijab are very common. As far as men fashion is concerned, the plum poly silk kurta is getting much attention. The men can choose between many styles but this style is the must for the men who want to look decent yet trendy
Following fashion styles in order to be trendy and to look different and stylish in front of others by wearing different types of clothes and accessories. Fashion can be viewed in people’s style of outlook personality with clothing and hairstyle, style of living and behaving, along with the area of personal interest. Today’s youths are totally influenced by new fashion trends. Fashion brings an interesting twist in our boring life which makes us with feeling of confidence and up to date according to this changing environment. Youth generation is totally affected by this glamorous world of fashion. Their dressing style, hair style, accessories, language and personality all shows that how much they are influenced by fashion.
In conclusion, the research has realized that sustainable fashion is among the developing project perspective and movement of sustainability. The project has the main goal of establishing an arrangement, which can be continued for the foreseeable future in terms of conservationism and social liability. It was noted that all the products made are developed with much consideration to the environmental and social influence all through its overall lifetime encompassing its carbon imprint. The research went further in discussing some components of sustainable fashion including fibre, which includes the employment of ecologically friendly resources such as bamboo, organic carbon as well as hemp. Accordingly, some benefits were provided to show how vital sustainable fashion is to the producer, consumer, and to the environment. However, despite all these, there are some challenges that