Figures Unreadable The National Market for Cellular Phone Service The national cellular market is undoubtedly one of the nation’s most expansive markets. In 2003, wireless revenues totaled to over $100 Billion; nearly one percent of the United States GDP. Since wireless has emerged, the typical buyer has expanded from the average middle/upper-class adult to teenagers, elderly, and business consumers. 20% of American teenagers own cell phones, explaining why Virgin Mobile was founded to specifically target young consumers1. There is certainly a large market for business consumers, as many carriers advertise business solutions even in retail outlets. Altogether, it’s estimated that 50% of Americans own cell phones, yielding a consumer base of approximately 147 Million customers2. Although there are over 300 registered national wireless firms, there are only a select few that compete in the entire national market3. The industry’s largest corporation is Verizon Wireless with a 2003 annual revenue of $22.5 Billion and a base of 40.4 Million customers. Sprint PCS, T-Mobile, and Nextel also have growing nationwide networks. Many competitors, although well known, only have coverage areas in sections of the United States. Alltel, for example, only offers service in the south and midwest. Until recently, Cingular had coverage areas in only the southeast and western parts of the United States. Its recent merge with AT&T wireless, though, will expanded its network to what some speculate will become the largest nationwide network. Since we are considering the market for national cellular service, we will consider only the ones with complete nationwide service: Verizon Wireless, Sprint PCS, T- 1 Brome 2 Brian and Tyson ... ... middle of paper ... ...escoop.com/>. Burden, Eric. Personal interview. 6 Dec. 2004. Cingular. . Leslie Cauley, and Paul Davidson. “Cingular, AT&T deal gets an OK from Justice.” USA Today Oct. 2004: Money, Pg. 03b. Marshall Brian and Jeff Tyson. “How Cell Phones Work.” Article. . Nextel. . T-Mobile. . Taylor, John B. Economics. Boston: Houghton, 2004 RadioShack. . Sprint PCS. . Verizon Wireless. . “What is the difference between analog and digital cell phones?” Article. . Wireless Advisor. . Yahoo Finance. .
3. Shaw Direct provides direct-to-home satellite programming to more than 900,000 subscribers - largest in the country
Verizon Wireless cellular service is inelastic because the products and services it offers makes them the dominant leader in the wireless industry; therefore, a 10% change in calling plan prices (monthly access fees) would not affect the quantity demanded. Verizon Wireless can depend on this inelasticity in their pricing model because of the strength of its brand and the wealth of products and services it offers. Verizon Wireless' competitive advantage comes from its ultra-low churn rate (the percentage of customers who disconnect their service is less than one percent of its 60 million customer base). This indicator suggests that customers are satisfied with the service Verizon Wireless offers and a slight price increase probably would not drive its customers to the competition. This data also suggests that customers probably stay with Verizon Wireless because of its continued expansion of new technologies and services such as its all-digital nationwide CDMA network, EVDO' or its advanced data network (used to wireless send and receive email and other data almost anywhere in the US), and VoIP (Voice over Internet Protocol) that they use for their Push to Talk products. Verizon Wireless markets to a nearly all demographics nationwide and most of its services are offered in the smaller rural markets as a direct result of the one billion dollars per quarter it spends on improving its network as well as acquiring smaller wireless networks to make their nationwide network stronger and larger.
Phone companies are in a constant battle about which one has the best service. What would you say is the best phone company? AT&T and Verizon have been known to be one of the best companies, which means they are constantly competing against each other for customers. The two ads I found are from each companies perspective to show how both think they are the better carrier. I argue that Verizon is the better company between the two because of background knowledge and research that has been done.
Imagine if nobody had a cellphone in today’s world. That’s why today everybody has some form of a cellphone contract with the four major companies (AT&T, Sprint, Verizon or T-Mobile) or a less know cellphone provider. AT&T and Verizon Wireless provide more than the other two major companies.
Total sales revenue for the third quarter 2000 amounted to $4.78 billion, one percent higher than the previous year third quarter. Sales volume increased by 2 percent and financial products increased by 12 percent.
AT&T’s roots stretches all the way back to 1875, when Alexander Graham Bell created the first telephone. The main reason AT&T was created was to exploit the creation of the telephone. AT&T became a parent company to the Bell system, which was a phone company monopoly. They created a long distance telephone network that went from New York to Chicago and then on to San Francisco. Then in 1984 AT&T split into eight different phone companies. They built out to Denver in 1899 and then they hit a rough patch, the signal wasn’t too strong. Luckily, AT&T created the first practical electrical amplifier in 1913. And this made transcontinental communication possible. Bell’s patent expired in 1894 and only Bell telephone could only legally operate in the U.S. The number of telephones grew as phone wires spread across the nation, there where about 3,317,000 phones. The only downside to this early story is that, only phones with the same phone company could contact each other, this was being fixed in 1913. In 1925 there was a new president, Walter Gifford, he sold International Western Electrical Company to the ITT for 33 million to make AT&T universal. In January 1, 1984 was changed and revitalized, it no longer was the bell system. It had a new global icon, as you see today. IN 1984 AT&T carried around 37.5 million calls a day. CEO, Robert Allen, announced that on Septemb...
A wireless carrier which at one point was the largest wireless cell phone carrier and throughout the years it has diminished is the Sprint Corporation. Sprint has had many up and down but it had made its mark not to become irrelevant. Sprint Corporation which is also Sprint is a telecommunication company that is all around America. They provide internet carrier and wireless services. It has become the fourth largest wireless network provider. The company headquarters in Kansas. Sprint came from the Brown telephone Company which was founded in 1899. They merge with Nextel which all has been downhill from there. On December 11, 2012 Sprint purchased equity holdings of one of Clear wires equity holders which allowed them to not have two headquarters and completely move to Kansas. This move saved them a lot of money but did not help the morale of the company’s employees.
The following information is taken from a survey that I conducted in which I examined fifty college students, half of them male and half of them female. The topic that I studied was how much students use and rely on their cellular phones. I chose to analyze this topic mainly because cell phones are constantly growing in the number of users and has become a prime mode of communication for college students. I am hoping to find out how much cell phones are used according to their prices and monthly plans. I would also like to see how much cell phones are being used now in comparison to a home telephone. As cell phones become more and more popular, it is almost odd to see a college student without their trusty cell phone by their side.
o Shoes and clothing - $125 billion. o Electronics and appliances - $85 billion. o
Geographic Coverage- AT&T is positioning itself to be the leader in wireless coverage, identified by the move in the Global markets.
Vogelstein, Fred. "The Untold Story: How the iPhone Blew Up the Wireless Industry Read More http://www.wired.com/gadgets/wireless/magazine/16-02/ff_iphone#ixzz0ic3Qh8jx." Wired - Wireless. Condé Nast Digital, 09 Jan 2008. Web. 12 Mar 2010.
This document identifies AT&T as one of the leader communications holding corporation in the United States and global. Operating worldwide with 307,550 employees, AT&T established its global headquarters in Dallas Texas, AT&T is known as the worldwide leading provider of IP-based communications services to businesses and the principal U.S. provider of wireless, high speed Internet access, local and long distance voice, directory publishing and advertising services for more than a century . AT&T continues to build on the heritage of its predecessor Bell by serving customers with a continuing assurance to the operation of pioneering products and services, consistent, high-quality service and excellent customer care.
During the fiscal year 2006, mobile devices generated 66.1% of Motorolaaê¡?s total revenues, followed by network and enterprise generating 26.2% of the total revenues, and connected home solutions generating 7.7% of total revenues. Motorolaaê¡?s revenues for the 2006 fiscal year were $42,879 million. The U.S. which is the companyaê¡?s largest market accounted fro 43.9% of the total revenues. Forces and Trends Trend: WiMax aê¡á" Nellie Stewart Description of trend: In the industry environment, Worldwide Interoperability for Microwave
currently making their money by selling iPhones, they are the largest selling item in the company bringing in $101,991,000,000. The second largest is the iPad bringing in
Most of the revenue of 2013 has been brought by the Media Networks and Parks and Resort segments, bringing in 20.36 and 14.09 billion USD respectively. The other three segments, studio entertainment, consumer products and interactive have brought 5.98, 3.86 and 1.06 billion USD respectively.