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Differences in cultures and communication
Importance of intercultural communication in a contemporary business
Importance of intercultural communication in a contemporary business
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1. Introduction
Marketing communication is very important strategic part of any marketing process. Communicating with your customers enables you to deliver your message to them so that they will react to it. Therefore, marketing communication is not just a way companies interact with their customers, but also integrated model of relationships within the company.
2. Intercultural communication
Each and every culture in the world has its own regulations for communication. One thing people should understand that there is no common form of communication between different cultures. The cross-cultural communication tries to identify how people from different cultures and countries behave, interact and understand the world that surrounds them. The results of the studies are used in the “real life” situations, for example how to find cultural balance between people from different countries within a specific business sphere. The theories found by the scientist has been used and are still used in many fields like business, management and many other spheres of communication between different cultures. As the business world has become a real international place, the use of intercultural knowledge had increased dramatically. All of the international companies need to know what is the best way to structure them, how to manage the staff and the most important how to reach its clients in the best possible way.
The intercultural communication helps companies to see on which problems they should have to concentrate in order to have successful relationship with its customers all around the world. Most of the time the cross-cultural mistakes happen when companies are taking part in communication with new and different cultures for launching new p...
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...ongue so it is better to rely on the written English than on the spoken English of the most clients.
4.5. Check on Yourself
Everyone who is good at inter-cultural communicating takes time to improve on their management skills, communication skills and self-motivation by getting feedback and considering it – becomes successful.
5. Conclusion
As today’s world has become more globalized the competition arose and if the companies want to preserve their place in it, they should pay a lot of attention to communication in their marketing strategies if they want to become successful, because without doing it, every company can easily offend their customers , lose their workers or even become bankrupt. The role of marketing communication is also very important because it is the basic source that lets the customer know about the existence of a product on a general basis.
Marketing In this day and age is vital for a company to perform at its possible best. Marketing’s main focus is to give great satisfaction to a customer. There are many aspect of marketing, these aspects give marketer’s the tools to help strive for the best possible success they can achieve. They hope that they can create exposure for their brand, product or service.
The importance of marketing communication is reflected on the understanding that it has a direct impact on the central aspects of relationship marketing ...
Over the last decade, product marketing and ways through which communication takes place between manufacturers and consumers has changed tremendously (Belch & Belch 2004). Due to the technological revolutions and the rise of innovations such as the mobile phones and the internet, control over information has shifted apparently from the manufacturer's hands to the hands of consumers (Belch & Belch 2004). The market environment has also changed due to globalization of marketing strategies, loss of confidence in media advertising, increased reliance on targeted communication methods, and media fragmentation and so on (Belch & Belch 2004).
When communicating with others with differing cultures, it is important that both parties are able to communicate effectively while keeping in mind differing culture. Developing and understanding of the concepts of cultural self-awareness and cultural intelligence are an integral part of effective cross-cultural communication (Quappe & Cantatore, 2003). The following essay will briefly explore these concepts, and examples of where they can be applied. Specifically looking at how the development of cultural intelligence relies heavily on an understanding and development of cultural self-awareness. The importance of Cultural self-awareness and the development of cultural intelligence will be seen by discussing the important role it plays in allowing
The increasing process of globalization, coupled with an organization seeking to satisfy the needs of consumers globally, contributes significantly in embracing technology in the marketing process. In addition the marketing strategies are inclined towards reaching not only the targeted segment, but also potential customer that can be captured based on the market forecast of the firm. Therefore, integrating various tools of communication as well as platform of reaching out to a wide range of audience has been embraced by corporate globally. Notably, effective communication is vital in the marketing process (Percy, 2008). On the other hand, reaching out to a wide range of customers or audience in the advertising process in significant important. From this perspective organization can utilize both effective communication and a contemporary platform to reach to a wide range of
When individuals or groups from different cultures communicate, this process is called intercultural communication. The transaction process of listening and responding to people from different cultural backgrounds can be challenging. The greater the difference in culture between two people, the greater the potential of misunderstanding and mistrust. Misunderstanding and miscommunication occur between people from different cultures because of different coding rules and cultural norms, which play a major role in shaping the patterns of interaction (Jandt, 2012).
Marketing is very important to the success of a business. Before people can buy a product or service they have to know about it. However, marketing entails more than just letting people know what your company has to offer. Throughout this paper, I will define marketing, offering my personal definition as well as more formal definitions from other sources. Furthermore, I will explain to the reader the importance of marketing to organizational success giving real world examples in support of this explanation. The field of marketing can include many things. I believe, however, the most important thing which it should include is communication with customers as to the value and benefits of using that particular company's products and services. It should help to establish the business's niche in the industry and distinguish it from other such businesses.
... maintained over lengthy periods of time, a more comprehensive approach to understanding the subjective interpretations of communication partners could help an intercultural partnership enhance their working relationship (Heffernan, 2008). In a sense, miscommunication and conflict could be not only minimized but hypothetically avoided all-together by communication partners. The possibility of this phenomenon could make Communication Accommodation Theory an inviting prospect for researchers interested in the development of cross cultural communication practices, organizations operating over-seas, and individuals who engage in intercultural discourse on a regular basis. The practicality of CAT in addressing the causes of intercultural conflict management, could make a significant impact on the way modern business and social interactions are conducted across the world.
The differences in other cultures vary from beliefs to ways of life, or norms, of the different societies. The importance of understanding and sensitivity to other countries’ differences is crucial to a business’ success. “Lack of familiarity with the business practices, social customs, and etiquette of a country can weaken a co...
Sonderberg, A-M & N Holden. (2002), Rethinking cross cultural management in a globalizing business world' International Journal of Cross Culture Management 2(1): 103-121
As it was mentioned before, an understanding of what customers need and want is the main aspect in marketing. This understanding comes with communication process between people. Firstly, it has to be mentioned what communication means. In general, communication is a means of connecting people or places. In business, it is a key function of management. An organization cannot operate without communication between levels, departments and
Intercultural communication is an evolving discipline that occurs between individuals from contrasting backgrounds. It include...
The integrated marketing communications IMC were developed during 1980’s which are many companies are looking for strategy to integrate their promotional tools. As we know, in previous year, many companies use mass-media advertising to promote their product. As marketers embraced the concept of integrated marketing communication, they begin asking their ad agencies to coordinate the promotional tools. The goal of this concept is to build the brands with ensure that they give customers a consistent message about the companies or brand and also to create and sustain relationships between companies or brands and their customers.
The rapid development and spread of electronic communication technologies is quickly making the world a smaller place. The economies of various nations become more merged through the globalization and people using these technologies increasingly find themselves interacting with a larger international audience. However, this audience has different expectations for how it evaluates and interprets information. For this reason, companies need to become aware of intercultural communication through the internet with its opportunities and advantages of global communication. Communication through the internet could cause miscommunication in international online interactions. For this reason, trainings should be used to provide strategies for avoiding these problems.
The way people communicate varies widely between, and even within, cultures. One aspect of communication style is language usage. Language has always been perceived as a link between people but it can also constitute a barrier. Across cultures, some words and phrases are used in different ways. For example, even in countries that share the English language, the meaning of "yes" varies from "maybe, I'll consider it" to "definitely so," with many shades in between . Furthermore, communication between cultures which do not share the same language is considerably more difficult . Each culture, has its distinct syntax, expressions and structure which causes confusion in intercultural communication. For example , in Asian countries the word “no” is rarely used, so that “yea” can mean “no” or “perhaps”. Therefore, an American traveling to Japan might be considered impolite if he ignores this rule. Furthermore, individuals who are not comfortable with a certain language may not be taken seriously. Such is the case in the classroom, where a student who has a perfect knowledge of the subject in question may have difficulty expressing his idea due to his inability to write properly and therefore he would not receive the grade he truly deserves. Similarly intercultural communication is dominant in the workplace. In the past, many companies and organizations could operate entirely within their country of origin and conduct their activities exclusively in their own native language. But now, due...