The Importance Of Transmedia

Transmedia storytelling is the process of extending a story by manipulating multiple platforms and mediums to communicate a story or construct an interactive experience (Jenkins, 2013). Each component directly contributes to developing the audiences understanding of the story’s world by designing a cohesive and coordinated entertainment experience. Successful Hollywood televisions-shows such as ABC’s Lost and Universal Studio’s Heroes have effectively exploited transmedia, advancing the way in which films are experienced to contemporary audiences. This creates a shift in industrial and cultural conditions of convergence films. Transmedia institutions have engrossed audiences by using multiple types of platforms, both engaging current fans and increasing interest to new audiences.

The most crucial factor in determining the success of the transmedia design is the participation of the audiences. In the past, consumer watched television, bought products, and that was all. It was merely a one-way street of entertainment. By introducing transmedia, it has engaged audiences like never before, creating more than simply a television show, but rather whole new world. Convergence films rely on evoking the interest of audiences by expanding the created world and stories over various mediums. While the fictional narratives may take place at different times, interfaces, places and roles, they maintain coherence and are embedded into spatial, temporal and performative structures by audiences. In order to find out more about the world, audiences must participate and venture to different media platforms. This increases the devotion of the fans, and allows for a more unique and in-depth story told.

The TV show Lost, after being released in late S...

... middle of paper ...

...ease, their attention must be maintained.

The creation of transmedia designs should be carefully constructed to support and maintain fans and fandoms interest. The team behind Lost, , carefully constructed their choices, offering more when the audiences showed interest in their endeavours amongst multimedia platforms. engaged audiences using appropriate and specific design processes. The genre of Lost was not released until (how many weeks) before its release (source). This mystery and intrigue surrounding the show captivated the audience, so when it was released, people who normally avoid sci-fi shows wanted to know what had happened (Niederman, 2012). Heroes, however, knew exactly who their audience was, and targeted them through . While Lost had more views on it’s pilot, Heroes had more dedicated fans.