The Importance Of Qualitative And Quantitative Research

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Qualitative and quantitative data overlap in their applications during the research process, although in essence they are different. More frequently, researchers are combing the two to compose a more accurate study. Quantitative research tends to be based in numbers and is inclined to ask the question of “How much?” During quantitative research, samples are used to gather information. The typical sample used requires a large group of randomly selected individuals that will be a representative statistic of the larger population once that research is completed (Muhr). Qualitative research on the other hand asks the question of “What kind?” Qualitative research serves the purpose of gaining a deeper understanding of the individuals involved. The data in qualitative research is based off of interviews with individuals, and group analysis. This method is very different from the rigid question and answer technique involved in quantitative research (Muhr) Considering their differences in application, these research methods are also very different in their outcomes: “Quantitative research seeks out explanatory laws …show more content…

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