The Importance Of Product Variety On Brand Quality Perceptions And Brand Choice

1624 Words4 Pages
bulb-icon

Recommended: Theory of inventory management

Conlon.C.T, Mortimer.J.H (2010) In many markets Product availability is a critical feature; both long-run andshort-run decisions are made by the firms about the capacity to stoke the inventory of different products, whichbrands to carry, and in the changes of product availability rivals how to respond. Due to mergers, foreclosure, or other factors Product availability can vary over time. Despite the prevalence of these issues, in the literature on the importance of product stocking decisions for firm profits, consumer choices, or vertical relationships, relatively little empirical evidence exists,. Using vending machines, we are able to exogenously alter a firm’s product mix in order to shed light on two central outcomes of interest (i.e., …show more content…

product variety impact the perceived brand quality both when evaluating a single brand and when choosing between brands indicated by the evidences , it is observed that product variety effect even when variety makes the act of choice itself more difficult and frustrating. In addition, after consumers experience the product the effect of product variety on perceived quality and on a concrete dimension such as taste persists, repeat purchase rate also increased by that product variety. Quality perceptions are also affected by the influence of product variety on brand choice, which, in turn, is mediated by the effect of variety on perceived brand expertise and commitment to the category. The effects of product variety identified in two boundary conditions by …show more content…

First these critical factors influencing these practices require identifying. Through the analysis of this study they find three factors that represent SCM practices in the pharmaceutical industry of Bangladesh, namely, collaboration and information sharing among various members, logistics design and IT infrastructure, and organizational culture. Results of their research support two of their hypothesis which they produced, first collaboration and information sharing exert the highest impact of 0.28 (at p < 0.05), followed very closely by logistics design and IT infrastructure with 0.27 (at p < 0.10) on customer satisfaction; the second hypothesis, organizational culture does not reveal any significant influence on business performance. Overall, a variance of 41% in customer satisfaction is accounted for by the antecedents in this

Show More
Related

  • Dr Thunder: Advertising Scheme

    1235 Words  | 3 Pages

    Mise, J. K., Nair, C., Odera, O., & Ogutu, M. (2013). Determinants of Brand Loyalty and Product Quality of Soft Drink Consumers. Asian Journal of Business and Management , 1 (1), 8-13.

    Read More

  • Vendition Case Study

    1645 Words  | 4 Pages

    We are all consumers, and we buy diverse products every day. But, do you know what the main factor is that influences us to choose a product? If someone selects a cloth, maybe he pays attention to its quality! Customers’ decisions can be changed depending on what the main factors they are looking at. Various influences can cause consumers to select different products.

    Read More

  • The Signs Of Shopping By Steve Mckeevitt Summary

    1222 Words  | 3 Pages

    When people go shopping there are limitless choices of one product made by different companies, all choices of this product basically do the same thing, but what makes them different is the brand’s name. Companies with brands are trying to get their consumers by presenting their commodities in ways

    Read More

  • Philosophy Of Lifestyle Branding

    729 Words  | 2 Pages

    This psychology of brand tribes explains why consumers choose the more expensive name brand compared to the off-brand that could very well be the same product with the same experience. Coca-Cola sold the youth lifestyle of peace and acceptance in the 60s. Disney understood that they were selling the American dream and a place for families that was a real-life utopia. Ikea’s brand idea is democracy in that consumers can put together their own furniture. Starbucks has branded themselves as a community center. Most young consumers go to Starbucks to meet up with a friend or relative, do homework, and simply hang out and use the free, reliable wifi; the coffee is just a byproduct. Companies have furthered their success by paying celebrities to model their clothes until they are such a household name where they no longer need to advertise to achieve success. Companies like Coca-Cola don’t need to tell consumers about their refreshing soft drink for most people already know, instead, they market the experience and life-changing moment of drinking their

    Read More

  • Brisbane, Australi A Perfect Competitive Industry

    1400 Words  | 3 Pages

    Perfect competition (as shown above) is a market structure characterised by a large number of small firms, a homogenous product, and very easy entry into, or exit from, the market (Layton, Robert & Tucker, 2002, p.173). The characteristic of a large number of small firms is fulfilled when each firm in a market has no significant share of total output and has no ability to affect the product’s market price. Each firms work autonomously, rather than coordinating decisions collectively (Layton, Robert & Tucker, 2002, p. 173). Restaurants in Brisbane do not fit this characteristic as restaurants are more fitted under monopolistic competition; exist under a large number of firms where no single firm can influence the market outcome. For example, Michael’s Riverside in Brisbane serves some of the area’s best seafood (ABC Integra, 2004). Even so, Michael’s unable to influence the market outcome, but is able to set the prices higher than rival restaurants without fear of losing its customers. This is due to product differentiation (Layton, Robert & Tucker, 2002, p.233). Consumer demand for differentiated products is described using two distinct approaches – the heterogenous demand and homogenous demand. The heterogenous demand assumes that each consumer has a demand for multiple varieties of a product over time and the homogenous demand assumes that each product consists of a collection of different characteristics such as in location, atmosphere, quality of food, style, services and price (Suranovic, 1997).

    Read More

  • The Influence Of Brand Loyalty

    928 Words  | 2 Pages

    Brand loyalty is defined by Aaker (1991, p. 39) as a circumstance which shows the tendency of consumers switching to another brand, particularly when the brand makes a change, whether is a change in price or product features. Oliver (1997) characterizes brand loyalty as a sense of commitment to constantly repurchase or repatronise a favored product or service in the future, regardless of any marketing tactics or situational influences that may act upon switching behavior. Aaker (1992) and Keller (2003) noted that brand loyalty means that each consumer whose past and future purchase is the same, they recommend others to purchase or they have the intention to purchase more. Moreover, Brand loyalty is the attitude of brand preference towards a

    Read More

  • Thorpe Park Customer Service Essay

    3500 Words  | 7 Pages

    High levels of customer satisfaction will not guarantee future sales, but are more likely to result in repeat future sales than indifferent or poor customer service. Moreover, satisfied customers are more likely to try out other products/services in the firm’s range, or recommend it to friends and family. Build on customer loyalty Customer loyalty is valued highly by most businesses and can be

    Read More

  • Consumer Behavior and Marketing

    1824 Words  | 4 Pages

    Consumers with brand loyalty are indifferent with too many choices in shopping as they tend to ignore other brands and chooses product from their preferred brand.

    Read More

  • Shaver Shop Essay

    670 Words  | 2 Pages

    Shoppers shape mark observations and desires in view of outside correspondence with the association and others; in any case, in light of individual involvement with a marked item a buyer will develop a brand personality. It is advantageous to take note of, that attributes that might be appealing to a buyer in one market fragment may not be alluring to shoppers in other market portions. Shoppers utilize brands to appraise, survey, or assess distinctive items in a market – this is frequently alluded to as item separation. Along these lines, an appealing brand gives a heuristic to quality and esteem and decreases

    Read More

  • The Importance of Branding in the Marketing Mix

    2033 Words  | 5 Pages

    A brand identifies a seller’s product from a competitor’s product. There are three main purposes for branding product identification, which is the most important purpose, repeat sales, and new-product sales. Branding has a lot of terms that marketers use there is brand equity, global brand, and brand loyalty. Marketers also have different brand strategies that they use for different products or customers. It all depends on the consumer for them to decide which strategy they will use. The different strategies are generic products, manufacturer’s brands, private brands, individual brands, family brands, and co-branding. The branding purposes and the branding strategy make up the importance of branding.

    Read More

  • Brand Building - Hamam

    1814 Words  | 4 Pages

    Even with commodities, there are quite a few parameters which brands can use to position themselves to capture a place in the consumer’s memory and consequently in their shopping basket. A few of the more widely accepted of them are: Consistency of Product Quality, Customization of the product to the extent possible, Providing a wider range of products, Identifying the most profit generating segments of the market and modifying or adding an offering to cater to their specific needs, Unique packaging, Emotional Branding and even basing branding on building a unique image to the extent of professing to have a brand personality. In fact focusing on getting consumers to build an emotional identification with the brand and its personality has a far longer lasting effect and builds far greater loyalty than focusing on just functional and utility attributes which a competitor would also able to easily match if not surpass.

    Read More

  • The Significant Factors To Building Brand Awareness

    337 Words  | 1 Pages

    Lastly, brand awareness is a crucial consideration. And It may be thought of as a consumers’ ability to find a brand within a group in adequate detail to make a purchase. It is important to remember that adequate detail does not always need identification of the brand name. Often “brand awareness is no more than a visual image of the package that stimulates a response to the brand.” Moreover, recall of the name is not necessarily required because brand awareness in which can try via brand recognition. According to Emma Macdonald and Byron Sharp (2003), suggested, when a brand is recognized at point of purchase, its brand awareness does not need brand recall. This is a major point in the consideration of brand awareness as the most important communication objective. In fact, the difference is misunderstood by marketing and advertising managers. The difficulty is to relate to the essential difference between recognition and recall, that is extremely important to advertising strategy. Brand recognition and brand recall are two separate types of brand awareness. The difference depends upon the communication effect that occurs primarily in the consumers’ memory.

    Read More

  • Branding In Marketing Essay

    2042 Words  | 5 Pages

    The second problem was solved by the brand is a simplification of choice. Every day consumer is faced with many similar products, and he just physically does not have time to compare all the annotations, the percentage composition, indications and specifications (f...

    Read More

  • Importance Of Branding, And Brand Loyalty, To Successful Marketing

    1693 Words  | 4 Pages

    Marketing and branding, two of the most common used words in the contemporary world, is closely linked to each other without doubts, but the importance of branding to successful marketing is enquired to measure in term of the question. In fact, various people have different ideas on marketing and branding. For most of people, or customers, the two are normally combined in their minds or even equal to each other. For example, people could raise Apple as the answer for both questions of "what is good branding" and "what is successful marketing". In fact, they are two separate topics on academic, and branding is just one of the numerous marketing activities apparently. However, the perception of consumers might be a good guide to answer the question.

    Read More

  • Customer Relationship Management

    900 Words  | 2 Pages

    Richard, J. E., Thirkell, P. C., & Huff, S. L. (2007). An Examination of Customer Relationship Management (CRM) Technology Adoption and its Impact on Business-to-Business Customer Relationships. Total Quality Management & Business Excellence, 18(8), 927-945. doi:10.1080/14783360701350961

    Read More

More about The Importance Of Product Variety On Brand Quality Perceptions And Brand Choice

Open Document