The Importance Of Liveness In Television

1044 Words3 Pages

‘Liveness’ is a unique quality that has almost always been exclusive to the medium of television, only ever really being shared with radio, and more recently the internet. When it comes to televisions ‘liveness’ its clear to see that it has been its distinguishing feature amongst other visual mediums. However, Marriot stated that By the end of the twentieth century most television transmission on most channels were no longer live.” (Marriot, 2007) thus suggesting that televisions once key feature of ‘liveness’ is perhaps no longer an important or defining feature. Despite the apparent lack of live television today “liveness’ was one of the features that cause television to overtake the likes of radio, cinema, and theatre across the globe. …show more content…

Television appears to have moved from a medium that centred around the broadcasting of events “as they take place and transfix a nation or the world.” (Dayan/Katz, 1992) to one that is constantly accessible, at all time of day and at almost every location, no longer relying on being live. Despite this, television broadcasts of the past have proved that live programming can attract millions of viewers at a time, all over the world. A key example of this being the Apollo 11 Moon Landing (1969) which shared its live broadcast across various networks and stations. Not only did live broadcasting take place over eight whole days, the broadcast of the actual landing on July 20th 1969 received a massive global audience of over 600million viewers and also marked the first ever twenty four hour live broadcast in the United Kingdom, with both the BBC and ITV covering the …show more content…

Unfortunately there is another side of the story when it comes to unplanned circumstances on live television. ‘Liveness’ had been a factor from day one, thus when it comes to a news story or disaster broadcasting needs to happen as soon as possible. An example of this is the CNN broadcast of the 9/11 attacks. As soon as the breaking news hit the network would have had to work quickly to make sure live footage was ready to broadcast as soon as possible, this meant using an array of stills, archive footage, and talking heads until in-between live footage.

Ultimately the live element of television was and possibly still is the most important factor. News, drama, sport, and every other television genre was once broadcasted completely live, and the implications of that ‘liveness’ are still present and relevant through todays television. The sense of community associated with ‘liveness’, while less common, is still an element of broadcasting

Open Document