The Importance Of Cross-Cultural Communication In International Business

International Business

International business consists of all commercial transaction between two or more countries.

According to John D Daniels, International Business refers to “all commercial transactions that take place between two or more region, countries, and nations beyond their political boundaries, usually, private companies undertake a transaction for profit; government undertakes them for profit and for political reasons.”

International business is also known as globalization. Globalization refers to trade between countries. To conduct business abroad multinational companies need to separate the national market into one global market. So companies started expanding overseas and beyond their national borders. There are many factors

Cross-Cultural Communication has become strategically important to companies due to the growth of global business, technology, and internet. Understanding cross-cultural communication is very important for all the companies which have different workforce or plan on conducting global business. It is an organizational deal by understanding different business communication strategies, customs, and belief.

Conducting businesses abroad can be disastrous if you aren’t prepared enough. Many companies make the mistake of underestimating the importance of cross-cultural communication. Culture includes the languages, the traditions, beliefs, history, and religion that are practiced by a particular sect. Let us look into each element of culture and its implications for international business. The following are some barriers to cross-cultural communication:

Language:This is the common cross-cultural barrier in business communication is the use of language. Language is the medium through which we communicate each other. Effective communication is very important in business. Every business is not doing business in English. Even if they are using it, there might be a change in the meaning of the same English word. For this, we have to study the language of the place where we are going to do the business. Making an effort to learn the local language will not only improve the prospects of a business but is also effective in building

It possesses the greatest continuous mountain range, the highest mountain peak and some of the mightiest rivers and broadest plains in the world. The Andaman and Nicobar Island is the major. On the north, there is the Himalayas which form a great mountain barrier which shuts out the rest of Asia and forms a controlling factor in the climate and physical geography of India. This mountain range is 1500 meters long.

The second great topographic division of India is the valley or plain of the Ganga and Indus rivers which is lying the south of Himalayas. Between these two is the third greatest topographic division, the Deccan which includes all its lower or peninsular portion and consists of an elevated high plateau strewn with many irregular mountain ranges and mesas.

Some of the world’s highest peaks are found in northern mountains examples: Kanchenjunga which is 8598 meters, the third highest mountain in the world is on the border between Nepal and Sikkim: Nanda Devi (7,756 m), Badrinath (7,138 m) and Dunagiri (7,065 m) are wholly in India.

The Peninsula holds the bulk of India's mineral wealth and many of its great rivers like Narmada, Tapti, Mahanadi, Krishna, Godavari and Kaveri flow through it to the sea. The great trench between the Peninsula and the Himalayas is the largest alluvial plain on earth. It is covering 1,088,000 sq. km.