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Effects of false advertising communication
Effects of false advertising communication
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One of the long lived brain myths is one that states the average person only uses 10% of their available brain power. This myth refuses to die simply because it would be nice to believe it was true, that you have this reserve of brainpower just waiting to be accessed, a wealth of knowledge and problem solving potential that, if tapped into, would create a superhuman, with incredible powers and unmatched intelligence. This myth is one that is so widespread, that it even lives in the minds of psychology students and well-educated people. In a study conducted, one third of psychology majors believed the 10% myth (Clay, 1998) Another study showed that 59% of college educated people in Brazil, also believed the myth, along with 6% of neuroscientists (Herculano-Houzel, 2002). The perpetuation of the myth is believed in large part due to continuous marketing of products that claim …show more content…
Two other firmly established principles of neuroscience create further problems for the 10% myth. Areas of the brain that are unused because of injuries or disease tend to do one of two things. They either wither away, or “degenerate”, as neuroscientists put it, or they’re taken over by nearby areas that are on the lookout for the unused territory to colonize for their own purposes. Either way, perfectly good, unused brain tissue is unlikely to remain on the sidelines for long.
In summary, the myth of 10% brain usage, is clearly untrue, with the lack of any clear evidence to support it, and a preponderance of scientific facts and established neuroscience principles available to disprove it, this is a myth that can quickly and simply be put to rest, it is a theory of those that wish to use it for profit against those that have developed less than 10% of their intellectual
In The article “Brainology” “Carol S Dweck, a professor of psychology at Stanford University, differentiates between having a fixed and growth mindset in addition how these mindsets have a deep effect on a student’s desire to learn. Individuals who have a fixed mindset believe they are smart without putting in effort and are afraid of obstacles, lack motivation, and their focus is to appear smart.. In contrast, students with a growth mindset learn by facing obstacles and are motivated to learn. Dwecks argues that students should develop a growth mindset.
In Carol Dweck’s “Brainology” the article explains how our brain is always being altered by our experiences and knowledge during our lifespan. For this Dweck conducted a research in what students believe about their own brain and their thoughts in their intelligence. They were questioned, if intelligence was something fixed or if it could grow and change; and how this affected their motivation, learning, and academic achievements. The response to it came with different points of views, beliefs, or mindset in which created different behavior and learning tendencies. These two mindsets are call fixed and growth mindsets. In a fixed mindset, the individual believes that intelligence is something already obtain and that is it. They worry if they
Haney, Craig; Zimbardo, Philip. American Psychologist, Jul98, Vol. 53 Issue 7, p709, 19p, 2 Black and White Photographs,
Bibliography 3rd edition Psychology (Bernstein-Stewart, Roy, Srull, & Wickens) Houghton Mifflin Company Boston, Massachusetts 1994
Schacter, D. L., Gilbert, D. T., & Wegner, D. M. (2010). Psychology. (2nd ed., p. 600). New York: Worth Pub.
In majority of individuals, the left half of the brain takes charge of the academic activities. These academic activities break down into logic, words, numbers and reasoning (Gallagher, 1995). These abilities of the left brain are what make humans ...
From an American Psychologist. Vol. 19, pp. 848-852, 1964.
Gall, S. B., Beins, B., & Feldman, A. (2001). The gale encyclopedia of psychology. (2nd ed., pp. 271-273). Detroit, MI: Gale Group.
The basic dimensions of the human brain are quite simple to relate to common objects an individual would come across in your(do not use your in a research paper) local grocery store. The brain looks similar to a head of cauliflower and is approximately the size of a large grapefruit. Water composes almost eighty percent of the brain. Fat and protein merge to finish out the brain’s composition. The average adult human brain weighs about three pounds. Scientist separate the brain into lobes. The occipital, temporal, frontal and parietal lobes are responsible for different functions (Jensen, 2005). All of these sections contribute in some degree to the ability for humans to learn. Genetics do play a part in the ability for humans to learn, but the complexity of the brain also reinforces the idea that everyone can change and be “taught” to learn.
Ciccarelli, Saundra, and White, J. Noland. Psychology Second Edition. Upper Saddle River: Pearson Education, Inc. 2009. Print.
Weseley, A., McEntarffer, R., & McEntarffer, R. (2010). AP® psychology. Hauppauge, N.Y: Barron's Educational Series.
Cite: Dr. Eric Kendel in States of Mind, Columbia professor and director of Columbia's Center for Neurobiology and Behavior
Edited by Raymond J. Corsini. Encyclopedia of Psychology, Second Edition, Volume 3. New York: John Wiley and Sons Inc.
...re of the brain is just half of the brain so why is it the only half being explored in school? This failure to confront the other hemisphere causes weakening in the right hemisphere since the right hemisphere isn?t being exercised.
Your brain is just like the muscles in your body, you either use them, or you lose them."A study in Neurobiology of Lea...