Brand Recognition: The Power of Logos and Slogans

One major point of advertisement is brand recognition. An important, but simple, aspect of brand recognition is slogans or logos. From Nike 's slogan “Just Do It.” to the famous golden arches of McDonald’s, these simplistic characteristics go a long way towards promoting a brand. While logos and slogans may seem insignificant, they often give insight into the values of a brand and imprint an easy to remember tidbit of information in the minds of busy Americans. A 2013 study shows that an effective brand logo can lead to committed costumers, allowing companies to thrive in a competitive market (Park, Eisingerich, Pol 2014)

In 2010, five major industries spent a whopping $4.2 billion in ad expenses. Since then, the cost of advertising has skyrocketed (Teixeira 2014). With such a massive amount of money, comes an elaborate strategy to make these ads effective. While slogans give an iconic message, methods such

While the mere mention of this method causes thoughts of sadness and pity, this technique utilizes a much larger scale of human emotion. While some advertisements attempt to make a rational argument as to why their product is needed, this method focuses on inciting the core of our personality – our emotions. Both positive and negative emotions are used here, ranging from envy and joy to pity and fear.

It is no surprise that envy, being one of the seven deadly sins, makes people unhappy. Combined with the “newer and bigger is better” ideology in America, this emotion helps portray that just because someone else has a product, you should too. This method often uses bandwagons to help secure sales. “All of your friends have this product, so why don 't you?” is often a message, though often unspoken, used by advertisers. Envy is one of the driving forces behind why consumers will spend hundreds of dollars on a new phone that has virtually no differences compared to the older