The History Of Starbucks

Starbucks - a synonym of luxury at an affordable price, a café known around the world for years.

Starbucks earned its position at a much smaller budget than other big brands. History of the

company, its expansion and marketing strategy can be a role model for other companies.

It all started 43 years ago, from one tiny shop in Seattle. Today, it is still growing empire with

thousands of outlets around the world. It's a huge incentive for small businesses to never stop

development, simply because a good plan can achieve real success.

Many business schools examine and analyze Sturbucks marketing strategies, trying to find an

answer to why these and not other techniques worked for the brand.

In 2008, after the financial crisis that has affected Starbucks, president of the company decided on a

radical and shocking step ,He closed all the cafes around the world for one day to train staff in 7100

stores.

This resulted in a loss of several million dollars.

For Schultz, Starbucks is not just a business. Of course, ultimately profitability of the company

is important, but there are also non-material values.

Café according to the tradition and culture of Starbucks is to be a place where people meet , come to

relax , read a book or work with a cup of coffee.

Important are accompanying emotions. Schultz says that for him the Starbucks brand is something

that he loves.

Howard Schultz is not afraid to make difficult and controversial decisions that could result in a

disaster , because he realized that the recipe for victory is a change of strategy combined with great

courage to innovate .

The most important was the adoption of a new perspective , a new point of view.

He wanted with all his strength to res...

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...ite visitors are encouraged to discuss and exchange experiences with the owners, and the

company is trying to "personally" take an active part in these discussions, giving the feeling that it

is the brand who cares for each client and its needs.

For years, Starbucks is known for its creativity and innovative ideas added to their products or

services.

They added more variety of flavors to their coffee, more interesting menu choices and be the first to

propose the possibility of using the Internet in their stores.

Is Stabucks the best coffee in the world? I do not know, but it certainly offers exceptional service

and organizes and engages in interesting social activities successfully for many years. So let's

observe on the actions of the brand and benefit from free sources of marketing inspiration.

Maybe one of them we can apply to our operations.