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Study on MAC cosmetics
History of modern cosmetics
History of modern cosmetics
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Recommended: Study on MAC cosmetics
MAC cosmetics was founded in Toronto, Canada in 1985 by Frank Toskan and Frank Angelo. This high end makeup was later bought by a parent company, Estée Lauder Companies. In addition to MAC cosmetics, Estée Lauder is a parent company to many other skin care and makeup brands. Makeup is a global product, which explains why MAC is sold in over 40 countries, including Australia and Africa. As a famously known cosmetic line, MAC is able to help raise money for certain foundations, but nonetheless they do a lot of harm to the world’s consumers. Constant revenue allows MAC to continue to fund their AIDS foundation. In 1994, MAC founders partnered with RuPaul to create the MAC AIDs Fund. This campaign gives 100% of their proceeds of VIVA GLAM products …show more content…
One of the co-founders of MAC, Julie Toskan-Casale, began working with students to encourage them to volunteer for local charities. The purpose of this program is to “educates high school students about philanthropy and involves them in awarding grants” (Alberstat). By speaking about her work with the MAC AIDS Fund and her career in philanthropy, she was able to grow this program ten-fold in just a few years, reaching over 400,000 students worldwide. Julie used her skills to build up her program, Youth in Philanthropy Initiative, from working with “a single high school in Toronto, [to including] about 400 schools” (Alberstat). Thanks to her hard work while working with MAC, she was able to boost her program to heights she never …show more content…
The company, owned by Estée Lauder, must follow its parent companies regulations. According to an article posted on the website, OneGreenPlanet, “in 2012, Estée Lauder resumed animal testing, after claiming to have sworn off the practice, to meet testing requirements in Chinese markets”(Ryan). Letting animals be harmed just for one certain countries regulations is a bad decision as a company. In addition to testing on animals, MAC cosmetics still claims to be cruelty free, even though the they are still on PETA’s “blacklist” of companies. The horrendous tests animals are put through are not worth the production of beauty products. Multiple cosmetics use natural products that would not need to be tested on
Mazal Group was founded in 2007, in Chatsworth, California. They have six main brands and two brands being developed. With their emphasis on cosmetics, they have shown excessive growth in the last few years, opening an average of eight new stores and ten kiosks each year. They have eighty-four employees in their headquarters, up from the initial eight that started in 2007. In 2013, the cosmetics industry in the United States earned revenues of $56.63 billion, with facial skin care representing 27% of the industry (Exhibit 1). CEO, Adi Oded, says, “The cosmetics industry, especially in skincare, is booming. We have all these baby boomers getting older and looking for anti-aging solutions and we are giving them those solutions” (personal communication, June 27, 2014). The cosmetic industry is constantly developing and this in-depth analysis will provide the explanation of why Mazal Group has had so much success in recent years.
The use of animals to test cosmetics is introduced in their article as well. The authors quote a vast amount of credible sources from prestigious universities such as Princeton and from well known animal rights group such as PETA. I will use this as my main source of information.
Over the past couple of years many companies of these cosmetic products released that they are against animal testing including LUSH Fresh Handmade Cosmetics, The Body Shop, and many others. There are still companies that still do test with animals; over 250 on PETA’s website. A large percent of these are well-known companies such as Johnson & Johnson, Estee Lauder, Procter & Gamble, L’Oreal, and others that may surprise the consumer. The majority of these companies are producing the same products yet using different animal testing results. This causes the number of test subjects to be substantially larger than what is needed. The number of tests being conducted could be reduced if these companies either become anti animal testing or share results with other companies. This idea might seem like a long-shot since sharing information with their competitors seems ridiculous. If you take a step back from looking at each individual company, you’ll see that they are all conducting similar tests with similar products. Sharing results of these tests with other companies potentially selling similar products, with the same ingredients, will result in a large drop in animal testing (Search for Cruelty-Free
Recently, the fight for animal rights and to stop cosmetic testing on animals, has had a huge victory. The EU (European Union) passed a law in March 2013, making it illegal to sell any cosmetics or cosmetics ingredients that have been tested on animals, which in turn, makes companies all across the globe abandon animal testing for cosmetics if they want to sell cosmetics in the European Union ("Cosmetics and Household-Product Animal ...
Sadly according to the Humane Society International (HSI) article About Animal Testing “in the United states alone around 26 million animals are tested each year for medical and commercial research” (HSI) even though animal testing is not required to ensure that the cosmetic being sold are safe. From those 26 million animals being tested most are not protected by the federal Animal Welfare Act. The animal welfare act does not include birds, rats and mice bred for research, and it doesn’t include cold-blooded animals. Animals testing should be banned because the animals tested suffer immensely, also animal tested is unethical, and because there are many alternatives.
These animals used for testing products commonly include mice, rats, rabbits, monkeys, hamsters, guinea pigs, dogs and cats. These animals are forced to test new products before they are sold to humans, and even though there are numerous valid substitutes for us to test products on, the law doesn’t require that we do. What’s even more horrifying is that no animal experiment is illegal, and therefore these ‘tests’ can be completely irrelevant to human health, and no matter how painful or cruel the test may be to animals it is completely legal. Some companies that test their products on animals include Almay, Johnson & Johnson, Clearasil, Axe, Lancôme (owned by L’Oréal), and Pantene (owned by Procter & Gamble).
As you read further you will see why MAC is such a unique entity in this well established industry. Every aspect of what makes MAC Cosmetics; "MAC" being its products, its location, its brand image, or its phenomenal price point is unique and goes against most typical marketing methods. As we all know product, price, promotion and place are the four fundamental variables that either make or break a company. MAC is currently the only Estee Lauder brand that is not only meeting; but exceeding its annual sales goals. Last year MAC surpassed its sales plan by 121 million dollars! Which is unheard of in this industry.
MAC (Makeup Art Cosmetics) is originally a Canadian company that has been operating for more than 20 years and it has already penetrate to many countries all around the world, in the North and South America at most. It sells brand cosmetics of high quality that is intended for professional as well as everyday usage. The brand is sought-after also by many celebrities, fashion models, and photographers because of its delicate texture, huge choice of colors, and durability. The products are usually very well tolerated on every skin type and MAC make-up items are also suitable for women with sensitive eyes (MAC, 2007, p. 1). The prices of the MAC cosmetics are comparable with other high quality world brands, i.e. those which cannot be bought in drugstores, but in the specialized cosmetic stores or international perfumeries that the company has a contract with. That hinders the company from further expansion into other countries, mainly in Central and Eastern Europe, because of the limited ways of sale.
...ts on animals. China is also in the process of decreasing the amount of animal tested products in circulation as well (“Cosmetics and House-Hold Products Animal Testing”). Even though there are alternatives to using animals in this testing, companies in the United States still continue to torture animals for the sake of beauty. There are plenty more ways to experiment with products that do not involve animals in any way, and these tests also produce more reliable information. According to Earth Protect, Tests like this are often cheaper and produce faster results than animal research ever has. For example, there is a model of human cornea tissues that can be subject to eye irritation experiments instead of a rabbit, and there are models of skin cells that can be used for skin irritation tests instead of guinea pigs (“Cosmetic Animal Testing Facts and Alternatives”).
There are several safety precautions that we as humans take to ensure our safety. Humans most commonly test things before selling or using them. This can avoid liability and make sure products are safe. Cosmetics are among the many types of products that are being tested such as fragrances, toiletries, and cosmetics that are tested on millions of animals each year. This has created several controversies between animal rights activists and cosmetic manufacturers. Especially in the European Union Council of Ministers where they want to ban animal testing as soon as they can develop enough alternatives (Milmo, 6). This is because several animals are used in experimentations to test if products are safe for us to use. Tests like the Draize Irritancy and Skin Tests, where products are put in the eyes of rabbits to test irritations, and the LD50, where several animals are exposed to a chemical are considered ways of torture. But luckily several corporations are discovering new and reliable ways to replace animals with science and technology to help reduce the amount of animals used. So because testing on animals are absolutely necessary for our safety, as consumers, we do not have the right to use animals in this type of manner, but we should reduce the amount of tests by replacing many with alternatives.
Apple Inc., was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on 1976, is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software and personal computers. Its best-known hardware products are the Mac line of computers, the iPod media player, the iPhone smartphone, and the iPad tablet computer. Its consumer software includes the OS X and iOS operating systems, the iTunes media browser, the Safari web browser, and the iLife and iWork creativity and productivity suites.
Animal testing is cruel and unnecessary especially for cosmetic use. There is over a thousand ingredients that have been mark as safe for humans so there is no reason for animal testing. There are many alternatives for animal testing that are cheaper and give valid results, there are places like Europe that have ban animal testing and doesn’t not buy cosmetics from other places if they have been tested on animals. Since is not legally required to test cosmetics on animals, cosmetics companies have a choice to choose, but usually choose to experiment on animals. Many animals have dies or are seriously injured for the cause of animal testing and some animals that have been born in the labs haven’t even seen daylight in their life. There has been many reports of animal cruelty in these lab and some have been shut down for that reason. If there is many animals in this world that are being extinct, why speed up the process with other species by using them as experiments and killing
...rking has also empowered the traditional activists, like PETA (People for the Ethical Treatment of Animals). PETA is supporting cruelty free companies through their Beauty Without Bunnies Program. When you see their bunny logo, you know the product you are considering is cruelty-free. And, anyone with access to the internet can easily check their website at http://www.mediapeta.com/peta/PDF/companiesdonttest.pdf to find out if a cosmetic company they are interested in is complying with alternative testing or traditional animal testing. Companies currently producing cruelty-free cosmetics include: Lush Cosmetics, Affordable Mineral Makeup, 2nd love cosmetics, Bare Essentials, etc. And new ones keep on popping up. So, the solution is at hand with alternative testing and insisting that companies continue to develop testing methodologies that don’t involve live animals.
Animal testing has become extremely costly. Animal testing results are not quick, especially for cosmetics. When testing a product it needs to be continually applied to detect if it’s going to irritate the skin or eyes. This can take days or weeks. During this time you have to keep the animals alive long enough to see the result. Therefore also having to supply food and water costing even more $$$. For example the eye irritant test involving rabbits to see how a product or chemical will react on human eyes cost around 1,800$ while the alternative in vitro method only cost 1,400$. Not only is the alternative more accurate but its much more cost effective and over time those 400$ will add up. Another common example is the skin sensation test, which is where a product is placed on a shaved animals skin to see how it reacts. The cost for the animal test is 6,000$ and the alternative is only 3,000$. That is a lot of money that could be used to make the product better or for the company to keep.
Make up has been around for about 12 thousand years. Woman use makeup to make them look more beautiful, woman now and back that weren’t happy with their natural beauty so they chose to event or come up with something that would make them beautiful. Woman got the idea that they would use some things form nature that they found and smashed it or do something to but on their face. At first it was a poisons thing to use but now a days makeup have reached a point that it’s not dangers to put on now. In this paper making to talk about the different make up their development of each. Some of the makeup history that I’m going to talk about are lipstick, mascara, eye liner, Eye shadow, body painting and a little about nail polish. I’m also going to talk about who wear makeup. I am going to explain why they wear makeup and what it meant to wear makeup.