The Halo Effect: Norm Violation

The Halo Effect is a cognitive bias where our overall impression of a person influences our judgements about their specific traits or abilities. This bias leads a person to assume that someone who possesses one positive characteristic is likely to have other positive characteristics as well, even if there is no direct evidence to support this assumption. Individuals perceived as physically attractive often receive more positive attention. In addition, physically attractive people are seen as more approachable and likable. This can lead to an increase in social opportunities, including forming friendships and romantic relationships. Conversely, if someone is perceived negatively in one aspect, they are likely to be generalized with this negative trait to

When someone perceived positively due to their attractiveness commits a norm violation, it can create cognitive dissonance, leading to a reevaluation of their character and potentially diminishing their likability. This demonstrates the fragility of the Halo Effect, showing that while initial impressions are powerful, they are not immune to changes. On the other hand, positive norm violations by those who do not initially benefit from the Halo Effect can significantly improve their overall image. Acts of kindness, competence, or bravery can prompt observers to reassess their initial biases, leading to a more favorable perception that transcends superficial attributes. The attractiveness devil effect further complicates this dynamic by intensifying negative judgements of those already perceived unfavorably. When unattractive individuals violate social norms, their actions are often scrutinized more harshly, reinforcing and magnifying existing negative stereotypes. This compounded bias can lead to significant social and psychological consequences, including increased discrimination, social exclusion, and lowered self