The Exodus Group Paper

In this paper, I discuss the two-stage digital marketing plan for The Exodus Group (EG). To emphasize the strategy, I analyze how digital marketing is crucial to reaching customers through a digital environment. I explain our goals for coming quarters analyze real-world digital marketing examples and simulation data. The purpose is to develop a summarized digital marketing plan for our division that benefits growth and considers competition.

To date The EG only has 12% of the market share to prevent our competitors from further gaining the majority of the market share it is imperative that we define our strategy to reach customers in a digital environment. The first part of our strategy defines who we in to target and how we intend to implement

“As the potential customer in a B2B scenario, we are still an individual going through a decision-making process. Although the buying cycle may be different and the decision-making process motivated by different factors, we can still map out and understand how digital branding is having an impact (Rowles,2014).” Although, there is little emotion involved needed to sale the products there must be more emphasis is on the features of the product which, can make this very lengthy to explain all the features. Digital marketing to B2B helps to attract other businesses and make it easier to buy our products. However, since a whole group must decide this could delay the purchase of our products and make it time consuming. To combat this the use of blogs, emails and social media platforms will be implemented. I conclude that digital marketing to B2B is the most effective way to reach customers in the simulation. The strategy is to continually improve ads to reflect the features of the product. This must be done truthfully and prioritizing to the features most desired by the Cost cutter, Innovator, Traveler and Mercedes segment. This will in turn improve market demand in all segments because it would enable the modification of products much more

An increase in both would mean we are on the right track. However, a decrease might mean we need to adjust our media platforms and strategy. “Study results suggest that if consumers view the online forum as primarily an environment for getting product-related advice and solutions for problem solving, firms should check whether they might be better off engaging in online conversations aimed mainly at satisfying consumers’ functional needs (e.g., product-related forums, specialized blogs) (Homburg et al, 2015).” This might mean implementing a faster way to not only share publicly but introduce an efficient way to contact a representative though a digital platform to get personalized