The Ellen Degeneres Show

1536 Words4 Pages
bulb-icon

Recommended: The impact of television and social media on society

Summary
In this paper, I will focus on a contemporary media that use different platforms and technologies to extend its brand. I decided to evaluate The Ellen DeGeneres Show, as it is a well-established talk show and thought it would be interesting to shed light on how this show uses multiple platforms to connect with their fans, to promote brands and to attract more viewership.

Introduction
The Ellen DeGeneres Show is well respected and became a big hit for daytime TV viewers in 2003 and is currently in its 15th season. TV personality Ellen is known for her hilarious and uplifting personality as well as her dance moves. The show has won a slew of awards since its inception, such as Daytime Emmy, People’s Choice awards and recently Teen …show more content…

Coming from a TV background myself, I can argue that one of the downfalls of the show is that Ellen rarely responds to the viewers directly. Instead, the focus is on the celebrity guests that visit and the in-studio audience. One way to interact with your viewer is asking them to comment on a social media platform or something to that nature, and you respond to their comment on live TV. The show already provides useful content, Interaction with the viewer builds loyalty to your content, and it also increases …show more content…

The page has had several hashtags over the last couple week. I.e. #edbypetsmart #catweek #ellenshowmemore #kitkatremix this is a smart move as it engages the followers. The page posts photos from viewers, previous segments, several times per day and interacts with celebrities. Its Twitter followers can comment, retweet, or like the content posted.

Pinterest
The Ellen Pinterest account has approximately 490,430 followers, and the content is split among 38 boards, and over 4,100 have been ‘pinned’.

Instagram
In a study done in 2013, The Ellen Show was the most popular brand on Instagram.

The page has over currently 48.9 million followers and over 5,300 posts. The page posts videos of previous and upcoming episodes and cross-promotes to their YouTube page. Their posts happen 2 – 3 times a day.
YouTube
The show also uses YouTube, and the channel has over 21million subscribers. Her most viewed video, which is of singing duo Sophia Grace & Rosie, has over 120 million views. The channel has recently launched a twice-weekly show ‘Ellen’s Show Me More Show” that can only be found on YouTube. Subscribers often comment on the

Show More
Related

  • Dear Sophie Lee Advertisement Analysis Essay

    661 Words  | 2 Pages

    As May approaches, many students, teachers, and parents prepare for graduation ceremonies. This time is often used for reflection upon all the accomplishments of those involved. Google, a world-renowned search engine has been using this reflection mentality in a multitude of its commercials. In 2011, the company released a commercial promoting its internet browser, Google Chrome (Nudd). This commercial, “Dear Sophie Lee,” was one of Google’s first, and it became an instant classic (Nudd). It was part of a string of advertisements centered upon the Chrome browser (Nudd). For her thesis paper, Ms.Vanessa To of Ryerson University compared a few of the Google commercials based on their likes and comments on YouTube. Her analysis showed people were more than ten times more likely to have a positive reaction to the video than a negative one (To). Google Chrome’s “Dear Sophie Lee” advertisement adeptly conveys its company’s message: “The web is what you make of it.”

    Read More

  • The Impact of Television on Rock n’ Roll

    1375 Words  | 3 Pages

    Amos, Silas. "Champions of Designs: MTV." Editorial. Marketing 30 May 2012: 20. Ebscohost.com. Marketingmagazine.co.uk. Web. 22 Feb. 2014.

    Read More

  • Celebrity Analysis: A Brief Analysis Of Ellen Degeneres

    168 Words  | 1 Pages

    The celebrity selected for this analysis is Ellen DeGeneres. Emmy-winning talk-show host Ellen Lee DeGeneres is born on 26th January 1958 and she is an American comedian, television host, actress, producer and a writer. With her own talk show, she is one of America's most well-known television hosts.

    Read More

  • Nt1310 Unit 3 Assignment

    1744 Words  | 4 Pages

    There are different classes, for example, out-of-home, in-store and other, for example, silver screen and shows however these different classes are additionally in nature as they are more constrained in the group of onlookers they reach or can target (Baines and Fill, 2014). TV and radio offer the chance to achieve mass groups of onlookers. It is frequently thought to be costly however because of the huge mass that can be achieved it is a moderately ease and given that it is visual or potentially solid based the interchanges can be brought to life keeping in mind the end goal to pass on the marketing message. Both TV and radio can recount stories and offer to feelings which is harder to do with print based media. Broadcast television can exhibit the product being used however once publicized it can't be referred to again by the consumer not at all like print which can be kept. There are expanding dangers to the viability of television advertising today as individuals can utilize their chronicle advancements to abstain from watching promotions. In the meantime changes in advanced innovations imply that expenses are falling thus even television broadcast can start to be custom-made to littler gatherings of people who can be targeted by land region or specific vested parties (Jobber and Ellis-Chadwick, 2013). There are clear signs that television networks are starting to give careful consideration to the watcher grumblings about the degree of advertising with numerous networks, for example, CBS, Fox, MTV and digital TV as a rule now indicating either bring down minutes every hour in advertisements or the development in minutes every hour backing off. This will expand the cost of advertising as there will be less time and space accessible yet it might

    Read More

  • The Jerry Springer Show

    864 Words  | 2 Pages

    Television has come a long way from the first black and white silent show to its current craze, which happens to be the television talk shows. In the nineteen eighties, the daytime airwaves were monopolised by soap operas and game shows but the trend gradually evolved to talk shows towards the nineties. Being before my time, research appears to imply that the talk show intrusion of our airwaves all seemed to start with the originals such as Geraldo Riveria, Donahue and Sally Jesse Rafael. Surprisingly though, some of the morality and the topics remain somewhat similar throughout the years, such as the improvement of society and the quality of life often show on shows like the Oprah Winfrey Show and the Montel Williams Show.

    Read More

  • Oprah Winfrey And Ellen Degeneres

    932 Words  | 2 Pages

    Few people on television are able to bring joy to others just by being themselves, but those who can are known as modern day icons. Certain individuals have the ability to get up everyday and entertain crowds of hundreds. Oprah Winfrey and Ellen DeGeneres are prime examples of people who can brighten others’ days and do so for a living. Oprah and Ellen are two memorable women who have accomplished careers as daytime talk show hosts; they have two separate histories that have formed them into the idols we know today. Viewers have grown up watching both women on television, and have learned meaningful life lessons from doing so. They are often thought of as important role models for young women and men in today’s society (Happiness Weekly). Although their stories may

    Read More

  • Oprah

    1520 Words  | 4 Pages

    Through the power of media, Oprah Winfrey has created an unparalleled connection with people around the world. As supervising producer and host of the top-rated, award-winning The Oprah Winfrey Show, she has entertained, enlightened and uplifted millions of viewers for the past two decades. Her accomplishments as a television pioneer, producer, publisher, educator and philanthropist have established her as one of the most respected and admired public figures today.

    Read More

  • Harvard Business Review: Lady Gaga (B)

    1883 Words  | 4 Pages

    To further assist with accelerating Lady Gaga’s brand, her team decided to take advantage of technological advances in communication. Lady Gaga’s team leveraged her social media presence by creating pages on two popular social media sites, Facebook and Twitter. This resulted in her becoming the most popular living person on Facebook with almost 11 million fans (Silverman, 2010).

    Read More

  • Portrayal Analysis Of Pantene's 'Not Sorry'

    1472 Words  | 3 Pages

    More people are utilizing different mediums, such as social networking, in order to speak out against the oppression and misrepresentation of women in social and professional environments. Pantene displays the hashtag “#ShineStrong” at the end of the commercial, which is a highly effective way of expanding the ad into other mediums of mass media. Through expansion, viewers will be more likely to not only talk about the effectiveness of Pantene’s ad, but also raise awareness about the issues surrounding women on their personal social networking pages. Pantene’s ad offers a message of empowerment to all women and encourages them to stop succumbing to the idea that male dominance is acceptable. By incorporating a greater purpose into the ad, it creates a “halo effect” on the brand. Companies do this in hopes that, if executed properly, the brand will be associated with a good message, giving them a greater appeal to buyers when compared with other brands. Aside from its empowering message, the ad also has comedic aspects, which makes it appealing to a wider range of viewers. To some degree, the ad is successful because it provides encouragement to women and creates a strong message; at the same time, the clip fails to advertise the actual

    Read More

  • The Ellen DeGeneres Show

    1772 Words  | 4 Pages

    "I think what saved me is being honest. I think I somehow had the courage to do something and to say something that I knew would possibly end my career. Instead of making business more important, I made my soul and my life more important. And I think by being truthful, and being honest, that saved me"- Ellen DeGeneres . Ellen DeGeneres, well-known for her humorous talk-show, The Ellen DeGeneres Show, is not just any comedian; she is defiantly one of most inspiring and touching key figures in the world. Every day she is teaching our society about equality, kindness and empathy to make the world the most loving place it can be. For this reason, Ellen DeGeneres necessitated social change in 20th Century America because of her great support with the equality of homosexuals, helping charities and people all around the world and most of all showing today’s youth to be themselves and nothing else.

    Read More

  • Use Of Comedy In The Office

    1289 Words  | 3 Pages

    Adults didn’t walk around their office building saying “That’s what she said!” No, teenagers walked around school saying it. The people who can connect to the show love it. And this connection serves only to strengthen the reason for why we love The

    Read More

  • Oprah Winfrey Show: The Ellen Degeneres Show

    705 Words  | 2 Pages

    This has made the channel reach more people than what the Oprah show was able to reach. The show is also aired in Canada, United Kingdom, and Australia. In 2013 it was rated the third most viewed talk show with 3.9 million views per episode. The show has won 29 Grammy awards and 20 people’s choice awards which make it the most awarded show in American media history and surpassing Oprah show’s record (Bio Newsletter, 2017). Even though the Ellen show and the Oprah shows could not be fairly compared in terms of achievements, the Ellen show has had more viewership and publicity due to improved technology and increased globalization.

    Read More

  • The Mass Media's Effect On Politics And Politics

    1829 Words  | 4 Pages

    Social media entails the use of phones, laptops and other portable devices. In social media, people can stay in touch with their loved ones; they can share ideas, comment on people’s ideas and like brands of various products. Mass media, on the other hand, is a combination of different technologies, and their main aim is to reach a larger audience (Pérez 2010).

    Read More

  • Communication Style Of Oprah Winfrey

    2675 Words  | 6 Pages

    Winfrey used almost every communication style throughout her career, but there is one that I want to go in-depth on, which is assertive communication. Oprah Winfrey is so successful because she expresses how she feels without demanding an answer. Celebrities and other guest are so comfortable speaking with her because she’s so down to earth and she really listens to what you have to say. Oprah knows how uncover what someone is going through without coming off too strong, and that’s what people want. Assertive communication is how you get the job done, and Oprah is phenomenal at using this particular communication style. An example of her using this style brings back to the interview with Michael Jackson. There was so much that everyone wanted to ask Michael but he felt comfortable speaking with Oprah because she didn’t come off too strong or that she wanted his information for personal gain(whether that was the case or not). She asked Michael questions that the world wanted to know, but she also paid attention and cared about what came out of his mouth. Mrs. Winfrey’s assertive communication method is impeccable. This style encouraged and led others to believe that they could follow in her footsteps and become a substantial interviewer/media personnel like

    Read More

  • Misleading Advertisements Analysis

    1124 Words  | 3 Pages

    Stafford, Marla R., and Ronald J. Faber. Advertising, Promotion, and New Media. Armonk, NY.: M.E. Sharpe, 2005

    Read More

More about The Ellen Degeneres Show

Open Document