The Case Study Of Mc Donald: Mr. Donald

On January 31st 2015, Mr. Thompson as a CEO of one of the world’s biggest fast-food franchise, Mc Donald, had resigned, because the franchise made less 20% of profit each quarter since 2014. The next CEO will be Mr. Easterbrook who is a CBO and the franchise hopes that he will make a comeback for the franchise like what Mr. Thompson did in 2012 which the profit successfully went up to 50% percent per quarter. The shareholders had grown frustrated past over last year, because the franchise could not get any better. According to Mr. Easterbrook, he will decrease the price cheaper and add new things to menu. The old menu will change and old things will be remove out of menu, because there are too many different things in menu and it can cost more money. The franchise start opening

In my perspective, the franchise makes less profit and it is not the CEO’s foul, because people choose to eat more healthy and organic foods. Nowadays, people are using internet daily and it covers all on the news about how fast-food industries look like and how they do in business. When they look at how they treat the animals and the way they raise them, it makes people rethink about eating fast-food or not. There is news about the ingredients of the food, it shocks me that the food can sustain in any weather and never get ill by gems. I use to eat fast-food because it is a fastest way I can fill my stomach in short amount of time. Later on, I start working out, I stop eating those foods because it doesn’t give me a right protein and can damage my body. I think this is what most people are thinking and continuing to do a same thing. That’s how the fast-food industries cannot stand for long because people are seeking for good and healthy foods. I select this article, because it is in my concern and sometime I do eat McDonald when I do not have time to get other foods. The menu have changed rapidly in pass few months since the rumor and there are not many choices since last