The Case Of Michael Jordan's Intellectual Property?

Michael Jordan is popularly known as a professional basketball player, Olympic athlete, and businessperson commonly associated with the Air Jordan brand of basketball footwear and athletic clothing produced by Nike. In 2012 Jordan pitted a lawsuit against a Chinese company that was accused of constructing a product around the Mandarin transliteration of his name ('Qiaodan.') and mimicking his apparel line in an attempt to make profit under the impression that the sport star was affiliated with their brand to thus boost their sales. The outcome of the case by Chinese Supreme Court, indicated that Qiaodan Sports Company should refrain from using the Chinese typescripts on its commodities in accordance with the Intellectual Property rights. Intellectual

The official website of the World Intellectual Property Organisation (WIPO) stated the first of which to be Industrial Property which includes “patents for inventions, trademarks, industrial designs and geographical indications”. The second type of Intellectual Property as stated by WIPO is “copyright which covers literary works (such as novels, poems and plays), films, music, artistic works (e.g., drawings, paintings, photographs and sculptures) and architectural design”. Intellectual Property being a very prominent but unpopular topic persons may wonder why promote or protect it? There are numerous fascinating reasons. Firstly, the advancement and well-being of the human race is based on its capability to build and formulate new task in the sectors of knowledge and culture. Secondly, the lawful defence of new formations inspires the obligation of supplementary properties for additional invention. Thirdly, the elevation and protection of intellectual property boost economic development, generates new employments and businesses, and improves the value and gratification of life. A resourceful and justifiable intellectual property system can aid all countries to appreciate intellectual property’s potential as a facilitator for economic expansion and societal and traditional well-being. The intellectual property system assists to strike a sense of balance amongst the wellbeing of visionaries and the public interest,

This can be protected through the use of copyrights, patents, trademarks and trade secrets. Copyrights commonly safeguard original works of invention based on the WIPO , such as “literary works, music, dramatic works, pantomimes and choreographic works, sculptural, pictorial, and graphic works, sound recordings, artistic works, architectural works, and computer software”. With this copyright defence, the creator has the authoritative rights to “modify, distribute, perform, create, display, and copy the work. In addition to copyrights, patent is an exclusive right granted for an invention – a product or process that provides a new way of doing something, or that offers a new technical solution to a problem. Patents provide incentives to individuals by recognizing their creativity and offering the possibility of material reward for their marketable inventions. These incentives encourage innovation, which in turn enhances the quality of human life. Patent protection means an invention cannot be commercially made, used, distributed or sold without the patent owner’s consent. Thirdly trademarks are distinctive sign that identifies certain goods or services produced or provided by an individual or a company. Trademark protection ensures that the owners of marks have the exclusive right to use them to identify goods or services, or to authorize others to use them in