The Benefits Of The Beatles Music

Should the right holders of the Beatles’ music (Apple Corps) allow their songs to be “streamed” on websites such as Spotify?

The music industry has rapidly changed over the past several decades, moving away from records and cassettes and through CDs. No longer is the age of hard-copied music, but rather digital copies. iTunes transformed the music industry, but now people are starting to look to other options where they can get more songs for less money. This is where streaming services come in. Many companies, the biggest being Spotify, offer access to practically unlimited music for a low monthly fee. Rather than paying for each individual song, avid music lovers can listen to as many as they want for a flat rate price. Although this sounds like a great deal from the music listener’s perspective, there have been questions raised as to whether it’s detrimental to the music artists. Some feel as they would be missing out of money since people would not be buying their music directly, and instead buying into the services as whole. Hence why some artist’s music seems to be mysteriously missing from streaming services such as Spotify. One of these artists is the Beatles. If you were to search on Spotify for music by the Beatles, you would be able to find mediocre cover versions by other artists, but unfortunately, the real versions are not there. The reason for this being that Apple Corp, who is the rights holder of the Beatles music, has decided not to allow their music to be streamed through such services. As Beatles fans begin to pester Apple Corps, the question raised is whether or not they will join into the streaming services.

The Beatles’ music has always been held on a tight leash. Apple Corps seems to be wary of the changi...

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...ee these promotions and are driven to perhaps buy an album through other mediums, like iTunes or Amazon. There are practically no detrimental effects that introducing Beatles’ music to Spotify would bring to the marketing mix.

In conclusion, I see no reason as to why Apple Corps has not negotiated a deal with Spotify yet for the Beatles music. Spotify’s business model is not at all selfish. Market research proves that Spotify is actually solving a problem, not creating one for artists. Introducing the Beatles’ music to the Spotify market would be very beneficial for Apple Corp’s marketing mix and the benefits of e-commerce can bring their income to a whole new level. I believe that Apple Corp is missing out on lots of revenue by withholding music from Spotify. The Beatles music will forever be classic, but it’s time for Apple Corp to change with the changing times.