Airline Industry Research Paper

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The Airline Industry

On December 17, 1903, two men changed the way of travel forever. No, I am not talking about cars or trains. I am talking about one of the greatest inventions of the twentieth century. Wilbur and Orville Wright invented flight. (Grolier, 1999) This invention sparked a concept of traveling in the air. This kind of travel would allow people to get from one place to another quickly. It would save time and money. If a person could travel for Los Angles to New York in one day, it would be a something that was never heard of. A person could even travel across the ocean to other countries. During that age, flight was very exciting and important. It was a new concept for the world. It was an important concept that they did not realize at that time. They did not understand that the dream that they had would someday revolutionize the way that we travel. Airlines are still a very important part of our world's economy. In fact, the world would not function without them. People from every country use airplanes. An airline company has to be able to handle different cultures, ethnic groups, and financial groups. They also need to be able to handle the growth of passengers for the coming years. Mike Beirne says that U.S. Department of …show more content…

They offered 25-dollar tickets to non-stop flights. By offering tickets at such a low price, it affected the whole market. It made all other companies drop their prices so that they could have some of the business. This is a very good strategy because it allows a company to control the market. Southwest Airlines is a big player when it comes to the airline industry. They have a lot of pull on the market. With Joyce Rogge as their VP-advertising and promotions, the company is sitting pretty. She is very bright and is always coming up with new and innovative ideas on how to sell to the public. (Advertising Age

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