The Achiever And Thinker According To The VALS Model

Understanding Market Segmentation 1a. According to the VALS model, my primary type is Achiever, and my secondarytype is Thinker. After reviewing the descriptions for each type, I do agree that I fall into the Achiever and Thinker type categories more so than the other types. However, I have always believed that I am a Thinker type first, and Achiever second. An Achiever is defined as consumers who are motivated by achievement. I don’t dispute the fact that I am a work-oriented individual. However, I do disagree with thepart where it states that Achievers like to show off their success to their peers; but, that is only my own opinion about myself. I will admit that I have been told, by my peers, that I am a bit of a showboat. I honestly

For the PRIZM assignment, I typed in a zip code in Washington, DC where I lived when I first moved to the DMV area. I believe the results accurately reflect the psychographics of the zip code I entered. That part of DC is not very diverse and is made up of older families who have been in the area for a very long time, as well as young 1-parent families. Many of the families who reside in that part of DC have low-incomes and live in subsidized housing or are on welfare. I especially saw a lot of the “getting-by blues” when I lived in the 20019 area. 2b. Two products that I believe are targeted to people in the 20019-zip code are alcohol and pirated DVDs. Unfortunately, there are far too many people, old and young, with the “getting-by blues”. As such, they resort to alcohol and drugs to take their blues away. Because business people know this about this demographic, they open liquor stores on every other block. From a business standpoint, this method of retrieving information about certain neighborhoods is acceptable because these small business owners must make a living as well. In turn, they do what they must, and open the types of stores that will be profitable for them, even if that means they are aiding in poisoning the community. On the other hand, it is unethically because the business owners are exploiting this demographic by keeping the community impoverished, instead of building them up. It is a known fact that alcohol is more prevalent in low-income neighborhoods than in affluent ones. Just like malt liquor is an inexpensive way to get drunk, pirated DVDs offer some form of entertainment. Many people who live in the 20019 demographics do not earn high incomes. Because of this, most people would rather pay $20 for 5 DVDs that contain the most recent movies playing in theaters than to go out and pay $13 dollars for one movie at a theater. If people are on welfare, it is not practical for them to spend their hard-earned money on something that