The 1947 Studbaker

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That sky blue hot rod is hard to pass by without a second glance. As it stunningly rolls down the uptown, city street heads are turning and staring. The 1947 Studebaker was not just simply a new toy for the rich and famous -- its sleek design and pepy advertisement alludes to something much more: hope. Hope for the changing country, hope for a recovering economy, and believing that people could still have nice things. Studebaker advertises not only to the ritzy and famous but also to the blue-collar worker. This was pulled off by strategically placing the 1947 Studebaker in the center of the advertisement. Instead of superior or inferior to an object like the people in the advertisement. It seems as if owning a Studebaker is realistic and manageable for the “average joe”. The polished, elegant machine is placed in front and is made sure to look like it was just driven of the car lot -- not a single scratch or dent is in sight. Every line is crisp and precise making the car looking like it belongs in a famous persons five car garage. Perhaps this was done to pull at the dreams of...

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