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How has the advancement in digital technology transformed the film industry
How has the advancement in digital technology transformed the film industry
The impact of technology in the film industry
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In the textbook ‘American Film: A History’, Jon Lewis discusses the components which he believes are markers of “the end of cinema as we know it”. By Cinema, Jon Lewis is meaning the all-encompassing thing that is film-making and film-viewing, as well as the marketing, and business side of Hollywood itself. The changes that resulted from the conglomerate business model, the marketing system of the industry and the advance in technology are the major argument points discussed by Lewis, however I think that technology itself is truly the overarching cause of the changes that’ve been seen. In the subtitle ‘New New Hollywood’, Lewis explains the far reach of media conglomerates who at the time were called The Top Six. AOL Time Warner whose entertainment holdings were the largest of all others by late 2005, is a great example of the synergy conglomerates held. Film studios, television networks, magazines, AOL online services, a baseball team and a series of theme parks were all under the ownership of AOL Time Warner, and under this blanket of ownership were thus able to utilize every form of entertainment to market their products. With this market research became a necessity for the big businesses, not only could they test the popularity of cast members through test audiences, they could test and promote their own products through the various chains of entertainment sectors in their company (television, film, magazines, etc.) The emergence of home theatre allowed films to be released in a variety of formats and screened on various types of equipment. Studios began viewing conversion of film into multiple formats as a top priority. Though box-office numbers remained important markers of success it wasn’t the largest source of revenue... ... middle of paper ... ...Lewis' assessment of cinema, with the increase in technology, and modern home theatre capabilities; at this point there is no turning back, and cinema as it once was will never be again. Even with the upheaval of classic film remakes, the technology that is at film-makers disposal makes it impossible for films to ever be made in the way they once were. This is evident in the way films have progressed through their periods as human knowledge expanded bringing new techniques to filming, and acting themselves, where technology is concerned there is no roof yet, and cinema is certain to change with each advancement. Works Cited American Cinema: A History, Jon Lewis, 2008. The Lord of the Rings, Wikipedia. http://en.wikipedia.org/wiki/The_Lord_of_the_Rings_film_trilogy#Special_effects The Polar Express, Wikipedia http://en.wikipedia.org/wiki/Polar_Express_%28film%29
Movies today are extremely expensive to make and are typically financed through either film studio contracts or from investors willing to take a risk. In order to be successful, movies need to be marketed and distributed either under contract by the film studios or by companies that specialize in such services. The aspects of financing, marketing and distribution of films have changed between the studio and independent systems over the years as the evolution of the film industry took place.
With the loss of its centralized structure, the film industry produced filmmakers with radical new ideas. The unique nature of these films was a product of the loss of unified identity.
During this decade, the film industry went through massive changes that would completely change what movies were or stood for. After the Great War, more people began considering movies as a form of entertainment. This increased attention caused change in the industry, allowing the experience of the movie goer to massively change for the better. Many new genres, ideas and technologies emerged in the 1920s that would later dominate the industry. The 1920s saw massive changes happening in the movie industry that would help it to get one step closer to what it is today.
Small, Pauline. (2005) New Cinemas: journal of Contemporary Film Volume 3, Queen Mary, University of London
Throughout the past century, film has been one of the essential past times for billions of individuals worldwide. With such a high demand for films, there have been the creation of thousands of production companies, one of which is Fox Searchlight Pictures. While this company is a subsidiary of Twenty-First Century Fox, it is still responsible for the creation of a copious number of well received movies. After researching this company along with their competition, I have discovered interesting findings and data.
The postmodern cinema emerged in the 80s and 90s as a powerfully creative force in Hollywood film-making, helping to form the historic convergence of technology, media culture and consumerism. Departing from the modernist cultural tradition grounded in the faith in historical progress, the norms of industrial society and the Enlightenment, the postmodern film is defined by its disjointed narratives, images of chaos, random violence, a dark view of the human state, death of the hero and the emphasis on technique over content. The postmodernist film accomplishes that by acquiring forms and styles from the traditional methods and mixing them together or decorating them. Thus, the postmodern film challenges the “modern” and the modernist cinema along with its inclinations. It also attempts to transform the mainstream conventions of characterization, narrative and suppresses the audience suspension of disbelief. The postmodern cinema often rejects modernist conventions by manipulating and maneuvering with conventions such as space, time and story-telling. Furthermore, it rejects the traditional “grand-narratives” and totalizing forms such as war, history, love and utopian visions of reality. Instead, it is heavily aimed to create constructed fictions and subjective idealisms.
...m Classic Hollywood Cinema is also a characteristic in New Hollywood. Though the techniques are similar, the way to handle the stories is slightly different. It is because Hollywood can’t fully abandon the market but still considers the artistic character of films. This is due to the second reason that the television is being widely spread in the 1960s in the United States. The decline in the number of cinema audiences makes Hollywood film makers rethink the needs of the market and to redefine their market position. Commercialism is not going to disappear in Hollywood, just change in appearance to be reborn. That is to say, the New Hollywood Cinema uses the Auteur Theory and considers the marketing factor at the same time. Since it is a perfect combination of commercialism and the artistic, it can be said that New Hollywood Cinema is a great success in film history.
Ever wondered how film has kept its popularity for years? During the 1890’s filmmaking has become longer and contained more shots. The very first film studio was built in the year of 1897, where the first rotating camera that took “panning shots” were built. This camera gave special effects, including action movements. In addition, in the 1900’s “continuity of action” shots were the first shots introduced by D.W. Griffith. Because of this invention most films were being called, “chase films”. “The Nickelodeon” was the first successful theatre in 1905 in Pittsburgh. Then, a Australian production became the first feature length multi-reel film in the year of 1906. Furthermore, by the year of 1910, actors started to get screen credit for their
... ed (BFI, 1990) we read … “contrary to all trendy journalism about the ‘New Hollywood’ and the imagined rise of artistic freedom in American films, the ‘New Hollywood’ remains as crass and commercial as the old…”
Many people don’t think about it so much, but movies (or just film in general) have become such a big part of our lives that we don’t think much of it because it just feels like a usual part of living. But have you ever wondered why this is, and how far back film started? Movies and film have been around for a long time, have developed in big ways throughout time, and has advanced in such a big and new way to this day.
Cinema and its role in society has evolved since its conception centuries ago, however as a form of media, an art, and an industry, it is still quite new and continues to change both in itself and in its impact. In film theory, cinema has been analyzed through the two contrasting traditions of realist and formative. While the former stresses recreating reality through film and the latter stresses the changing of reality through film, it may also be said that cinema can accomplish both. Cinema, in the most basic terms, it is a series of images. Therefore, through the manipulation of these images and the illusion of motion, an endless variety of meanings and interpretations can be attributed, whether a film is a reflection of everyday life or
‘Then came the films’; writes the German cultural theorist Walter Benjamin, evoking the arrival of a powerful new art form at the end of 19th century. By this statement, he tried to explain that films were not just another visual medium, but it has a clear differentiation from all previous mediums of visual culture.
Five major productions studios dominated the creation, publication, distribution, and exhibition of films between the 1920s and 1960s. The manner in which one company would control this end-to-end process is the studio system. The control these five majors studios exhibited over the industry allowed them to manipulate the market and ultimately kept the edge of competition among themselves. These five studios were MGM, Paramount, Fox, Warner Bros, and RKO Radio. While the major five’s dominance was unquestionable, there were still three smaller studios that held a measurable market share while not fully demonstrating all aspects of the studio system.
While visual and audio quality in films continued to have quality improvements, these changes alone were not enough to bring back floundering audience numbers. The studios decided to offer content that would not be available for viewing on home
The film industry has always been somewhat of a dichotomy. Grounded firmly in both the worlds of art and business the balance of artistic expression and commercialization has been an issue throughout the history of filmmaking. The distinction of these two differing goals and the fact that neither has truly won out over the other in the span of the industry's existence, demonstrates a lot of information about the nature of capitalism.