Media And Entertainment Industry Essay

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Media and Entertainment Industry

The media and entertainment industry is one of the blooming industries and captures a wide variety of companies which provide both services and products to its customers. It includes a segmentation of the companies on the basis of the form or type of entertainment that they provide. The segments include traditional print media, television, radio broadcasting, film entertainment, video games, advertising and the manufacturers of the technology that the above segments rely on. The emergence of new technology in the field of entertainment has led to a change in the way the consumers prefer to consume media and created many new segments and platforms.

Television Industry

Television is the predominant …show more content…

It is a direct broadband provider using MPEG 2 and MPEG 4 technology and it uses INSAT 4A satellites.

DD Free Dish

DD Free Dish is operated by Prasar Bharati, a state owned service broadcaster and its a free cost digital direct broadcasting satellite service provider. It is also known as Doordarshan DTH. It uses Insat4B satellite and broadcasts 59 FTA Channels in Ku-Band. It is the only free satellite channel in India.

Airtel Digital Tv

Airtel Digital Tv is a product of the Indian broadcast service provider, Bharti Airtel. It was launched in 2008. . It uses the satellite SES-7 108.2°E to transmit signals using MPEG-4 digital compression with DVB-S2 technology. It transmits digital channels and audio channels to households.

Sun Direct

Sun Direct is the south India’s major DTH service provider. It MPEG-4 digital compression Sun Direct technology and INSAT 4B at 93.5°E to transmit HD Channels and MEASAT-3 at 91.5°E to transmit SD channels. It is the first Regional HD Channels Provider which was launched in Tamil. It is also the country’s first DTH service provider to use MPEG-4

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