FOX Marketing;
The following information is pertinent to the vitality and success of the FOX 24 cable-programming national network. It is necessary to discuss the importance of the ratings and shares system to enable FOX to increase viewership in the local TV market of 247,780 (.235% of US). This market is highly competitive among the affiliates of the other major networks: ABC, CBS and NBC.
The target demographics for FOX include an average age of 28 years with a $55,000 annual income. 56% of viewers are male while 43% are female, and of these only 37% have a college degree. Due to such specifics, it is imperative that keep a variety of shows that appeal to a wide range of young adults. The FOX Family Channel is more oriented towards children and families.
The data compiled by the Nielsen Media Research is essential to TV programming across the United States and in Canada. It monitors television ratings and estimates audience sizes by providing the highest quality of
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The most prominent, That ‘70s Show, which airs on Tuesdays at 8:00 PM, had a rating of 6.7% and a share of 11% out of an average of 10.3 viewers. However, it is ranked in the 49th position, barely in the top 50 TV shows for the week. Unfortunately, for the past several months in the 2001 season, FOX has failed to provide a Top 20 TV show for prime-time cable programming. NBC leads with the highest rated shows: Friends, ER, The West Wing and Law & Order. To continue a strong viewership, it is with careful consideration that FOX should decide to revaluate its syndicated programming for the lead-in and prime time shows. Without a strong Top 20 program, advertisers are less likely to buy air space from FOX, thus causing revenues to drop and the company to
Reality shows sent a much-needed lifeline to the television networks industry. These shows have found a new way to bring much needed viewers, and even more important they brought in much needed money. The money came rolling into CBS after premiering Survivor, which brought in a profit of around $30,000,000 to the network. Even though Survivor is the must costly reality show, costing close to one million dollars to produce and hour of programming. In comparison to other shows, which cost far more like CBS’s series “CSI: Crime Scene Investigation” which cost over 1.6 million to produce per hour. With the amount of money coming in such large sums to networks have had to close monitor how much is being spent. Clearly’ the reality shows have brought in much needed assets to the flattering television networks.
“Digital Set to Surpass TV in Time Spent with US Media.” eMarketer. N.p., 1 Aug. 2013. Web. 16 Nov. 2013.
Television sales shows give a chance to consumers to participate in their program. As Norton said, “Both politically informed purchasing and television sales conflate the free market and the electoral process. Dollars are identified with votes, purchases” (Norton, 91). This means consumers can order the product from a television program by calling a number that they show as a screen on their telephones. Also, television sales allow consumers who watch to respond and express their opinion, ask more about the product, or vote for it.
Over the centuries, the media has played a significant role in the shaping of societies across the globe. This is especially true of developed nations where media access is readily available to the average citizen. The media has contributed to the creation of ideologies and ideals within a society. The media has such an effect on social life, that a simple as a news story has the power to shake a nation. Because of this, governments around the world have made it their duty to be active in the regulation and control of media access in their countries. The media however, has quickly become dominated by major mega companies who own numerous television, radio and movie companies both nationally and internationally. The aim of these companies is to generate revenue and in order to do this they create and air shows that cater to popular demand. In doing so, they sometimes compromise on the quality of their content. This is where public broadcasters come into perspective.
The first excuse is economics. The business of TV is ruled by a simple declaration: Get the audience the advertisers want. The consequence is that major networks forgo the mass ...
The United States is the biggest economical power in the world today, and consequently has also the strongest and largest media industry. Therefore, it is essential to take a look at the crucial relationship between the media and the popular culture within the social context of the United States for a better understanding of the issue. For a simpler analysis of the subject we shall divide the media industry into three main branches: Entertainment, News and Commercials (which is the essential device for the survival of the industry, and shall be considered in integration with Entertainment). Researches have shown that the most popular reason behind TV viewing is relaxation and emptying the mind.
Determining the right target segment requires an analysis of the customer, company and competition (fig. 2). TiVo's customer is defined by unmet needs in the market. While TV is one of the most ensconced and ritualistic elements of contemporary American life, there are still aspects of television viewing that do not fulfill customer needs. An estimated 68% of Americans complained that they felt "widowed" by their loved one during the Fall television season because their spouses were chained to their televisions during primetime from 8pm to 11pm. Additionally, parents expressed a difficult time getting their children to do homework during key television programming times. In general, this is evidence that consumers want greater control over their television consumption habits. Analysis of the TiVo Corporation reveals their core competencies, which include proprietary software, national distribution through established retail outlets such as Best Buy, Circuit City and Sears and product co-branding with trusted electronics giants Philips and Sony.
Thomas, L. L., & Litman, B. R. (1991). Fox broadcasting company, why now? An economic study of the rise of the fourth broadcast `network.'. Journal Of Broadcasting & Electronic Media, 35(2), 139.
The primary target market for satellite radio should consist of adults ages 25-50. These are customers that make most money and will be willing to pay extra for the quality entertainment service. This target market can also be divided into the smaller segments. The key segments are:
...rom broadcast media also heralds an opportunity. In a world of self-service digital, where consumers compare everything according to value, online video is the ultimate table stakes. For mere pennies a day, consumers can get the content they want (that’s key) when they want it on whatever device they are using. They can watch their shows on their time from the mobile phone or a tablet or a computer or a smartTV. And that is the ultimate value for whatever it costs. Perhaps broadcast media can figure it all out in time. Perhaps they can stave off Judgment Day by evolving their business models to provide the kind of value consumers want. Then they become just another online video provider competing for the same eyeballs as everyone else. Changing their business model (away from subscriptions) would require Herculean efforts.
A statistic from the same research shows that in the typical television show there are more than three sexual related scenes per hour. As it is said in the introduction of the report the average teenager is spending more than twenty hours per week in watching television (Nielsen, 1998), so this is why television programs are influencing mostly on younger viewers.
Eisenstock, Bobbie, PhD., and Cathryn C. Borum. A Parent?s Guide to the TV Ratings and V-Chip. Washington: Media, 1995.
The Digital Video Recorder used in modern entertainment systems can now be replaced with an easy to use streaming video devices. As the online video libraries grow to include more content, eventually streaming set top boxes will provide this functionality, without the need to schedule recordings or manage space used by previous recordings. One additional advantage, often referred to as TV Anywhere, allows viewing of online content from a variety of devices, as long as an Internet connection is available. Now the real motivation that drives many Americans to consider these alternative options is money.
In recent years, the importance of news broadcasts has increased. More people need to access the news to stay in touch with the rest of the world’s affairs. More TV channels have developed to give viewers more news. Both commercial and government networks are used to present the news to the general public. However, because of the different fundings and target audiences, different networks will focus on different aspects of the news, to make as many people of their target audience watch their particular broadcast. Therefore the separate channels can bring in a far larger audience, and take away another channels audience, therefore reducing competition.
When television first came on the market about fifty years ago, families had one television at the most in the household, and most families only used the television for the news or for an occasional show or two. Today, it is a rarity if you find only one television in a household. Most families have numerous televisions in their house and use it more and more for entertainment purposes. People of all ages are addicted to television. On average, people watch about thirty hours of television a week. But the people who go beyond this mark are known to society as “couch potatoes';.